The inbound marketing is one of the strategies that are more employing companies to achieve their marketing results.For this, there is a large number of tools and platforms on the market that help to carry out all inbound tasks without wasting excessive time on it. It is key to have the right tool to be able to develop your strategy properly, and my advice is that you focus only on one tool that allows you to carry out the entire process from start to finish, in such a way that you have all the information in one place.list_altIndex of contents
Why inbound marketing with HubSpot? “>Why inbound marketing with HubSpot?How can I get started with HubSpot?
One of these tools is Senegal Phone Number List . In this post I want to tell you how it works and how it can help you in your inbound marketing strategy. If, when you finish reading, you want to know more details about it, I encourage you to download the Complete Guide about HubSpot and its functionalities for your business .Why inbound marketing with HubSpot?As I mentioned, more and more companies are considering including inbound marketing within their strategies, but what is it really?
In our blog you can find a large number of resources and posts that talk about inbound , but, in summary, I will tell you that it is a methodology based on the generation of relevant and useful content for the user so that the company can have points of contact with your buyer persona without being intrusive .With inbound marketing we implement a non-intrusive advertising methodology whose objective is to attract the user, seduce him with the relevant content that we have discussed and accompany him until he goes through all the phases of the conversion funnel until the final transaction.Do you like what you are reading? Subscribe to the blog!
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With this clear, you have to know that HubSpot can support you in all the phases that we just discussed. In case you did not know, HubSpot is a very popular software since, thanks to it, you can work together in the marketing, sales and customer service areas of your company.Within this Betting Email List you will find several modules towork all this independently, but thanks to its interconnectivity all the departments of the company will be able to access the necessary information to obtain a global vision of it that helps them to better carry out their work.This makes HubSpot , without a doubt, one of the most desired inbound marketing tools today, and its advantages make it possible:Possibility of creating your own channel for capturing records.
Increase web traffic thanks to all the functionalities that it has developed for this.Convert visits to your website into records for the company’s database.Possibility of segmenting all these records in a fully automated way from the previously defined segments.
Quickly visualize all the sales possibilities for each of the leads thanks to the scheduling of emails or calls, among other things.
Make advance to users through the stages of the buying process until they become consumers of the brand and all, automated and personalized manner.Technical assistance , with the possibility of contacting their agents to help you with any problem you may have with the platform or its functions.CTA – Hire HubSpot with InboundCycleAs you can see, the added value of a tool like HubSpot is very high. This is possible in the areas that can be managed easily and automatically within the tool, a program that allows different steps to be taken in various marketing actions, with the advantage of doing everything from the same site. Let’s see it!Traffic attraction
The first phase of an inbound marketing strategy is attracting traffic. To achieve this, HubSpot is an ideal partner, since it is focused on generating traffic to a website! This is possible thanks to the fact that, within its multiple options, it has a tool specially designed for creating and managing blogs, the HubSpot CMS .This tool, which is one of the latest additions to the software, has an added bonus, because it can be easily linked to other blog platforms such as WordPress, so if you have your website made with this CMS you won’t have to start from 0.To this must be added the high degree of personalization of the content that the tool presents and, how could it be otherwise, the analytics associated with it, so this is one of the great strengths of HubSpot.HubSpot also offers functionalities related to social media that allow us to make the most of this channel as a key marketing tool. It allows us to consolidate relationships with potential clients, as well as to expand the impact of our campaigns with correct segmentation.In the “Social” section you can, among other actions, work on the following aspects:Publication : publish content on social networks directly from the tool, saving time by being able to work on all social networks.Interaction : view, in real time, all the interactions that exist, so you can be up to date at all times.
Monitoring : track content that is interesting for your company.
Reporting : track, in detail, the results you get with each of the social media actions that you start up.hubspot inbound marketing social mediaLead conversion
Once the traffic on our website has been achieved, the next objective is for the user in question to enter our database. How do we get it? With the offer of quality content for which users are willing to leave their data in exchange.At a technical level, we use three main elements: calls to action (CTA), landing pages and forms. These can be created and edited in HubSpot.Calls to action : these are buttons or links that are placed inside the articles and whose objective is to draw the attention of the user to carry out a certain action. In this case, leave us your data. HubSpot’s tool to create CTA is very simple and is designed to be able to get the most out of the inbound strategy with its functionalities. As a tip, try straightforward, clear CTAs that improve click-through rates.Landing Pages : theseare the pages where users land after the CTA. In it, additional information about the offer is usually found, highlighting its benefits, explaining the solution that it will have on the user and how to get it. The HubSpot tool allows multiple functionalities to maximize the effectiveness of this page, such as, for example, personalization with the use of SMART fields or A / B tests. Before launching into the design of the landing page in HubSpot, think about what you want to communicate and what elements will you need to attract the attention of the user: work well with the copy and surround yourself with graphic elements, such as images and videos, that help to complement the part in text.
Forms : theyare also generated within the same HubSpot in a very simple way. The tool allows the design of intelligent forms, which can be personalized based on the information needs that are present at that moment and / or characteristics of the user.
Once the conversion is achieved, it is recommended that a landing page of thanks (thank you page) be created and that a follow-up email be sent. Thus the contact perceives that the operation has been carried out correctly. Both can be created in HubSpot very easily and can be programmed to be received by the user automatically once the form is filled out.
Qualify the database
After getting users to become records and enter our database, it is ideal to make a correct segmentation before treating them in order to continue with our inbound marketing strategy and that it is as accurate as possible. Not all leads are ready to make a purchase, and therefore must identify the phase of the process in which they are and so they can be nurturing with the specific content they need to move forward .
HubSpot stores the information of all those users who have interacted with the company in one way or another . This allows us to create lists that classify contacts so they can be treated in automated workflows (workflows) or emails automated . Both options can be configured in HubSpot. These two features are crucial to your strategy:
Workflows. They serve multiple purposes: from an automatic classification of contacts according to their characteristics with the updating of properties to the segmented sending of emails. The creation and configuration of workflows are very intuitive and also allow analyzing and optimizing their performance.
Automated emails. Emails can be scheduled to be sent when the user performs a certain action. They can also perform A / B tests and the tool allows a detailed analysis of their results in order to optimize them to the maximum.
One of the crucial points of any strategy is analysis. I have already been anticipating that each of the parts that make up HubSpot has the possibility of carrying out analysis of the actions , and that is that any action that is not analyzed is not useful for much. If you want your inbound marketing strategy to work, it is essential that you analyze each and every one of its parts and, from there, make decisions to optimize them.
Aware of this need for analysis, HubSpot has created a specific section under the name of “Reports” .
In it you can manage the analytics of all the marketing campaigns that have been created and even carry out personalized reports . To create them, they are normally based on the following points:
Traffic analysis. In this section you can mainly see where the traffic to the company’s website comes from and the performance of each page or landing created in order to see its effectiveness, as well as that of the elements that make it up.
Analysis of contacts. This section is used to analyze, mainly, the structure and evolution of the database. It allows us to obtain information on the main sources of uptake, the evolution of contacts in the lifecycle stage or the frequency of uptake.
Campaign analysis. It allows us to analyze the performance and impact of the campaigns created in HubSpot.
inbound marketing hubspot analytics