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HubSpot pricing: updated pricing guide for 2021


HubSpot pricing: updated pricing guide for 2021

According to the 2019 Frost & Sullivan report , HubSpot is the number 1 brand in the world for marketing automation. This is because its software is driving the steady and accelerated (and proven) growth of more than 56,000 companies around the world.If you want to join the list of the more than 56,000 companies around the world that are driving constant growth with HubSpot , this article interests you.list_altIndex of contents
HubSpot Pricing: What’s Free and What’s Paid?
The different HubSpot products
What is the pricing policy at HubSpot?
Free tools offered by HubSpot
HubSpot Pricing: Detailed Guide by Plans
What about the new HubSpot CMS?
HubSpot and InboundCycle: a successful alliance
You will be able to discover the new HubSpot pricing guide , free features vs. payment and what is the plan that may interest you the most . Lately, prices change frequently, so you should know what the latest updates have been so that you can take advantage of your occasion.Do you like what you are reading? Subscribe to the blog!
EMAIL *your Panama Phone Number List have read and accept the Privacy and Cookies Policy .The most recent changes, applicable as of October 21, 2020, are related to a new pricing philosophy. This is summarized in the phrase: “Pay only for marketing contacts .” For example, you will stop paying for contacts that are from your company, suppliers, potential employees, etc.


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First of all, it must be made clear that HubSpot offers different products to adapt to the needs of your business and your investment availability. These are:CRM (Customer Relationship Manager). It’s totally free! It is a contact management and storage system (clients and potential clients) to propose more effective marketing campaigns.Marketing Hub . The solution for which HubSpot is best known and for which it was born, since it allows the implementation of inbound marketing.Sales Hub . The sales software that is gaining a large market share and Betting Email List against other competing companies, such as Salesforce. A system designed to optimize all the tasks of the sales team to increase the conversion of business opportunities to customers.Service Hub . This system, which can be integrated with other tools, is a solution specially oriented to customer service. It offers the entire ticket system and, therefore, allows to improve the experience of the clients, being able to turn them into promoters of the brand.
CMS . It allows you to create your website very easily. Although there is no free functionality, it helps you create content and design the different elements of your website, among many other functions, to increase traffic, generate more leads and demonstrate how the ROI is growing. The most basic rate is around 300 dollars / euros per year.
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HubSpot Pricing: What’s Free and What’s Paid?
It is clear that HubSpot is designed to adapt to the needs of each company, hence there are so many options and diversity in prices.Within each of the HubSpot products that we have mentioned there are different functionalities. Some are paid and others are free. For this reason, HubSpot offers different rates depending on what type of functionalities we want to use. In turn, within the same plan, the price changes depending on the size of the marketing contacts and the type of licenses.Continuing with the way to structure the costs of HubSpot, there are 4 types of licenses to acquire that apply to marketing, sales and service:

Free rate , the most basic, which includes the HubSpot CRM and some basic free functionalities.Starter , aimed at companies that have just started and do not have a large budget and, therefore, are not prepared to automate many tasks.Professional , the type of license most demanded by most companies and with which you have access to multiple possibilities (which we will talk about later).
Enterprise , the rate especially recommended for large companies or multinationals that operate in different countries and handle a large volume of contacts in their database, in different languages, currencies, teams, etc.Therefore, with the exception of the CRM, which is free, in each of the HubSpot products you choose (Marketing, Sales, Service and CMS) you have free or paid versions. Only the CMS offers only payment functionalities.It should also be noted that HubSpot offers a variety of packages, with different discounts depending on what you choose. That is, normally, if you choose a package that contains the marketing, sales and services part, they will be able to make you a much more personalized price and some discounts. It’s called the “Growth” package and they normally apply a 25% discount.The same happens if, instead of making monthly payments, you opt for an annual payment with a commitment of two or three years, since you can get a considerable discount (10% / 15% … depending on seasonality and the price they calculate).The different HubSpot products
Once you know the characteristics and prices of each of these products, we recommend that you read the free guide to Digital Transformation in the marketing department. It will allow you to have a deeper criterion on how to choose the most suitable technology for your business.ow we are going to tell you about the different HubSpot tools in a little more detail.Marketing Hub
Marketing Hub is the HubSpot software specially designed for the deployment of inbound marketing campaigns through the automation of different processes and channels. Therefore, this solution consists of unifying within itself the management of your entire marketing department (no matter how big or small it is), the use of all your tools and the management of all the data of your campaigns, clients and prospects. until they become customers.If you want to know more, here is a guide on How to launch a B2B inbound marketing campaign .To accomplish its mission, Marketing Hub is comprised of a number of HubSpot by-products and features. These are categorized according to the objective to be met:Attracting visitors: posting on your blog, on social networks, working on SEO, advertisements …Conversion into leads: landing pages, calls to action, lead management, forms …
Lead education and nutrition: marketing automation, live chat, HubSpot CRM and native connection with some platforms such as Salesforce.Customer loyalty: marketing automation, email marketing and HubSpot CRM, Social inbox.
Currently the HubSpot pricing for the Marketing Professional license is € 7,840 for up to 2,000 active marketing contacts. The next block is contacts between 2,000 and 7,000 contacts, and the third block is between 7,000 and 12,000 marketing contacts. Prices, as I mentioned, may vary depending on whether you contract the license with a partner (such as InboundCycle), commitment of years, payment method, etc. But if you want to get an idea, it is best to check their pricing page directly here: https://www.hubspot.es/pricing/marketig?term=annual&edition=starterIf you have more than 12,000 contacts, I ecommend that you speak with the HubSpot sales team to get a personalized price.CTA – Hire HubSpot with InboundCycle
Sales HubSales Hub is HubSpot’s software specially designed to streamline and empower all sales efforts of a company. All this, through a series of automated tools and processes that reduce negotiation cycles and increase effectiveness to close more sales.In this sense, Sales Hub is almost essential for B2B businesses that need to increase the productivity of their sales executives and accelerate business growth. If your business is ecommerce, they also have specific functionalities to work with, for example, abandoned carts (it connects very well with platforms such as Woocomerce, Shopify, Prestahop, etc).If it is B2C, you will have to value according to the Customer Lifetime Value of your customers.To accomplish its mission, Sales Hub is comprised of a number of HubSpot by-products and features. These are divided according to the objective to be met:Finding sales opportunities: email sequences, inbox profiles, email tracking, business opportunity management …
Contact more sales opportunities: meeting / trade show / event tracking, call tracking and recording, email templates, email scheduling …
Successfully close sales: meeting scheduling, practical guides, budget management, conversation automation …
Manage the pipeline: pipeline management, which allows you to visually manage all the stages and progress of each lead according to the sales funnel, as well as the new sales forecasting functionality.
The price of the sales part varies depending on the people who will have access to these functionalities. The starter version starts with two commercials, the PRO with 5 and the enterprise with 10.Service Hub
Service Hub is HubSpot’s software designed to satisfy all customer service requirements. This platform offers the tools and automations necessary to manage the needs of people with a very high level of productivity and efficiency.Using Service Hub is key to multiplying loyalty rates through satisfactory experiences from customers seeking help from your company.To accomplish its mission, Service Hub is comprised of a number of HubSpot features. These are categorized according to the objective to be met:Offer better and faster responses: channels for personalized conversations, ticket manager, HubSpot CRM …
Improve team productivity: team emails, video hosting, ticket manager, helpdesk, chatbot generator …
Compilation of doubts and knowledge of the services or products you offer: knowledge base or knowledge base .
Motivate customers to promote the brand: customer feedback with satisfaction surveys (NPS).
The price of the service part also varies depending on the people who will have access to these features, as I mentioned in the sales part.New Call-to-Action
What is the pricing policy at HubSpot?
Before these updates, HubSpot set rates based on the limit of contacts you could store in your database. However, as we have mentioned, since October 21, 2020 this operation has been modified.The new prices for marketing contacts come into force. You will pay only for the contacts to whom you send emails and marketing announcements. On the other hand, for those contacts with which you do nothing, that is, those to whom you do not direct marketing and advertising actions, you will not have to pay, you can have them completely free of charge.In this way, you can streamline your systems by gathering your contacts in one place and enjoy free storage of up to one million contacts. You can also reward your growth with a price reduction, since each contact costs less as you grow.Marketing Hub pricing policy
Before we explain the free and paid features, it should be noted that, in terms of prices, the great advantage of HubSpot is that its CRM is completely free.There are a million good reasons to have contacts in your CRM to whom you cannot promote your products and services. Bounces, unsubscribers, partners, sales contacts, unique customer success tickets … the list goes on. But while the rest of your company expands your customer database, you don’t have to take care of the invoice.Who has time to manually categorize all your contacts? You do not. For existing Marketing Hub customers, the Marketing Contact Eligibility process makes identifying your contacts as simple as a couple of clicks to get auto-generated lists of bounces and unsubscribers. All this plus the ability to add your own filters and customer lists . And if you’re new to HubSpot, don’t worry: you can mark your contacts as “marketing contacts” as you go.Automatically categorize new contacts as marketing contacts from forms and integrations with the help of simple configuration updates or a simple workflow.In addition, you will be able to store in your database of job candidates, suppliers, workers, unsubscribed clients, etc.Now, all this that we tell you is related to the “Hub” of marketing.

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