+8801744383834

24/7 Customer Support

WhatsApp +8801744383834

How to use social media for a university

Content

How to use social media for a university

Using social media at a university can help attract students, retain existing ones, and hook graduates.
What will you find in this content?
1 Attract future students
2 Share student experiences
College Blogs
Hashtags
3 Connecting students to the answers they need
4 Staying connected with students
It’s no surprise that universities are looking to use social media thoroughly. Today’s students have grown up communicating and sharing experiences on social sites like Facebook and now power new platforms like Snapchat .Using all the power of digital VP Technical Email Lists for schools , and especially that of different social networks, schools seek to attract new students , interact with current ones and stay connected with alumni. How are they executing these actions? Let’s look at some examples.How to recruit students for a school

1 Attract future students
“Social networks have been key for us because they are a great audience connector not only with potential students, but with their parents.”Kayla Germain, Electronic Media Coordinator, The College of Saint Rose.When looking for a university, students are interested in facilities, study programs, and other formal elements, but they are also looking for a place to fit in and call home.Schools have taken note of what students are looking for, and are using social media to share their campus culture with prospective students and their parents. Colleges are sharing campus life when it happens, using Instagram photos, YouTube videos, tweets, and more.One of the basic ways to use social media is to share what is happening on campus at the moment; Broadcasting different photos with event information can help show incoming students what is going on at the college and what makes one campus different from others.Kayla also notes:“Using social media has helped us show potential students that they are not just a face in the crowd. With parents it has been really helpful because they love to see some of the most engaging activities we have been doing, they love to see what we do outside of the academic arena making our university stand out. “This image of the Catholic University of El Salvador clearly shows that for students, this is the current form of communication.How to use social media for a universityIn Mexico, Ibero Tijuana has open house events in order to attract students and these same events are taken to social networks.How to attract students to our universityAnd look at the comments of this LIVE publication of La Salle University how potential students comment on the event and ask where it is held.Use social media for schools

Chief and VP of Technical Email Lists

2 Share student experiences
“We want to engage and make sure that student voices are heard … It’s all about authenticity”Jason Boucher, Social Media Coordinator at the University of New Hampshire.College will be one of the most transformative stages in most of the students’ lives; and the most successful schools on social media are using them to collect and share these experiences. Two popular ways that schools are curating student content are blogging and hashtags.College BlogsWe cannot emphasize enough how important blogging is for schools . It is a place where all your content can live, have recurring traffic on your website and increase your SEO ranking before Google. However, very few schools understand this. The University Jannette Klein is a bright example.universities should use social networksIt should be noted that vlogs (video blogging) are also an extraordinary option, whether they are taken directly from YouTube or made on the website. This UNAM campaign for gender equality, on its YouTube channel, is a brutal thing to plant an institution’s position.The University of New Hampshire (UNH) maintains UNHTales , a blog created by students! Jason Boucher, a university official, sees the value of the student blog as an engagement tool with current students, but also as a recruiting tool for future students;“UNHTales gives students the opportunity to speak in their own words and get published, which is good for building their resume and getting some real-world writing experience. Our UNHTales audience is not just captive students, but potential students and their parents can read the voice of the students and find out what their experience at UNH is like. This is authentic content as it comes from real students not from the administration; that makes it genuine outwards ”. How to manage social networks in a universityHashtags
Hashtags are another great way to connect users and create conversations around specific topics. Hashtags have become a powerful tool, as their popularity grows day by day and various social networks use them. Creating a college hashtag is a great way to follow students and echo their posts. One hashtag-based network that is very popular with students is Instagram. Jason notes:“What makes Instagram work so well is how fast you can post photos and also share them from there to other networks. A photo taken can amplify your message across many social media in a matter of seconds … Our ability as a university to comment and like photos on Instagram, which are tagged with make us very successful. We also re-publish weekly a photo in which a student has tagged us ”.Using social media for a schoolSocial networks for universities

3 Connecting students to the answers they need
“We use social media to answer students’ questions, listen to their opinions, and take steps so they understand that they are being heard.”Stephen Boucher, Director of Betting Email List
and Communications, Southern New Hampshire University.As universities embrace social media, they are finding that more and more students are using social media to ask questions and share comments. Being helpful and responsive is key as it shows students that social media is a place where they can communicate with their school. Stephen notes:“They call it social media for a reason – it can’t be a one-way conversation. So if we have students who are asking us questions or making observations about some of the things we have on campus and we don’t do anything with them, we are not only giving a bad service to the students, we are giving a bad service to the institution ” .Being responsive also means being available when students are available. Stephen says it is common for his team to be online at 11pm to respond to students.“They are impressed to see that we respond at that time. They wonder if it is an automated service or a call center, but no, it is just a team that cares about what they do and that our students are well cared for ”.See the time the university responds to its students 11:15 PM! This is social media engagement and it will not shred!Social networks in universitiesIn Mexico, the UVM responds on Twitter to every question that students ask, whether they are potential or captives; obviously issues, where the information needs to be extended, are dealt with in private.Use social networks for schools

4 Staying connected with students
“I consider that our means of social communication are“ ours ”, not“ mine ”.Moira Gentry, Associate Director of Alumni Communications, UMASS AmherstColleges that are doing a great job connecting with students also know how important it is to keep those connections alive after graduation. Social media now plays an important role in helping schools stay connected with alumni and thereby increasing the value of their education by expanding recognition of their school.Notes, such as marriages, promotions, etc. they are helping to reconnect students and increase the exposure of the school. Moira notes:“Students submit their stories, and we can share them on social media to a large audience. UMass Amherst has regional alumni groups across the country so we can share their accomplishments and give them a broad platform to increase their signal and help them reconnect with each other. “This is a good example, where in the school blog, they recognize achievements of alumni:College blogSharing these stories on a blog not only drives traffic to the school’s website, it also offers tremendous SEO value for alumni. UMASS Amherst encourages students to share their stories on its website. Why? Because it increases your SEO positioning! And also, Moira makes a very important point:“The next time an employer goggle them, they are going to be much more present in the results .In Mexico, you can see the case of the University of Monterrey, which talks about the achievements of its students through Linkedin.Use social networks for educational institutionsSocial networks are not a substitute for the website where you must have all the information and obviously a blog, but they are an extraordinary element to keep alive the contact with captive, potential and graduate students. From Luis Maram we have given many trainings to educational institutions to support them in attracting students , if you are interested, we would love to meet you, or if you just want to be a better marketer , our weekly content awaits you.

Leave a comment

Your email address will not be published.