The digital ecosystem of social media seems to be dominated by brands such as Facebook, Instagram, YouTube and Twitter, as these are the social networks with the largest number of active users in the world.However, when carrying out digital marketing campaigns, many companies and agencies focus their attention (and their investment) on a smaller social network, but with enormous strategic potential: Pinterest , which already has more than 300 million users.list_altIndex of contents
What is Pinterest for business and how is it used?
What are the main features of Pinterest?
Why should you use Pinterest for your business?
What should you know before starting your Pinterest strategy?
6 strategies to use Pinterest in your business effectively
5 tips to optimize your Pinterest strategy for businesses
Pinterest for dubai phone number example : PinterestTo better understand the business impact that Pinterest has for businesses in the social media ecosystem, let’s look at the following 10 facts about this platform in business:80% of millennials say that Pinterest helps them find products they want to buy , while 71% use the platform to find recommendations on what to buy.
In general, millennials prefer to use Pinterest to make purchases over any other social network. In fact, almost 50% of them have bought a product with which they have interacted within the platform.
87% of pinners (Pinterest users) have bought articles that they have seen on this platform, and 93% of them plan to do so.
90% of weekly users use Pinterest to make purchase decisions , whether they end up making them at the same time or later, online or offline. Even 72% do it to decide what to buy offline.
55% of pinners use the platform especially to search for products , a behavior that is four times higher compared to other social networks.
Proportionally based on the number of users, Pinterest generates 33% more Betting Email List traffic compared to Facebook, 71% more than Snapchat, and 200% more than Twitter.
77% of users have discovered a new brand or product within the platform.
78% of users affirm that the content published by brands is useful , while more than 75% of pins pinned (saved publications) come from brands, companies and businesses.
Digital campaigns on Pinterest generate almost four times more sales compared to those on other platforms.
96% of active pinners use Pinterest to research and plan events like weddings or trips, for example.
According to the Digital in 2019 – Spain report , carried out by Hootsuite and We Are Social, 60% of the total Spanish population uses social networks, and Pinterest is among the main ones.Pinterest companiesAlthough the top is dominated by the ecosystems of Google (YouTube) and Facebook (Facebook, Facebook Messenger, Instagram and WhatsApp), Pinterest has characteristics that make it the most powerful platform for digital marketing in certain specific contexts.Keep reading if you want to know how, at a very low cost , you can benefit from this community for your business.What is Pinterest for business and how is it used?Pinterest is a social network specialized in visual content: photos, images, infographics and videos. The publication of these graphic materials by brands pursues different objectives, among the main ones are to inspire users through visual ideas, motivate a lifestyle and educate on a subject through tutorials. All this against the background of capturing prospects and converting them into buyers.
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In fact, 98% of Pinterest users actually test and apply the ideas they find on the platform. This is because the nature of Pinterest is to be inspirational and motivational . Quite different is, for example, the case of Facebook, a social network that has to go to great lengths to make its feed less passive and much more attractive to users.To understand how Pinterest works, it is necessary to know certain key concepts, some of which we have already mentioned above:Pinners: are the active users of this social network, who publish, share or save content.
Pines: there are two meanings for this word:
On the one hand, there are the pins as a tool. These are visual markers in the form of a thumbtack ( pin ) that users use to “fix” all those images that are of interest to them. In some cases, instead of showing the pin, we can see the thumbnail of the Pinterest logo, which serves the same function as a pin.
On the other hand, there are the pins as ideas. They are precisely those images that users have fixed and that, generally, represent or convey an idea that they want to review again in the future.
Boards : boards or boards are the gallery-like places where users save and organize (by theme) the images they have “pinned”. These boards can also be created by companies, but I will explain this point later so that you can make the most of this resource in your marketing strategy on Pinterest .
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Something very interesting about how Pinterest works is that the images that users can pin do not necessarily have to be on the platform. That is, if you publish content on your website, blog or any other portal, pinners can save the image associated with your publication on their Pinterest boards.
In this way, they can access your original post again in the future through the image they have pinned. Thus, users have great facility to save ideas, products, news, articles and any other type of content that is inspirational and of value, and that is all over the internet. As a fun fact, did you know that more than 14 million articles are pinned every day ?
These and many other competitive advantages that are exclusive to Pinterest have managed to position the platform at the top of the most important in the world.
How to use Pinterest