Did you know that there are currently more than 400 million accounts that use the Instagram Stories function daily ?With this figure, it is not surprising that every day more companies promote their brand, products, services, etc. in this social network.list_altIndex of contents
What are Instagram Stories and what are their main features?
Why introduce uk phone directory search by number Stories in our digital marketing strategy?
Examples of companies that use Stories as a tool to interact with their usersA very effective tool to generate engagement with your audience
In this post I want to show you how to make an Instagram Story that is effective and take advantage of all the features of this platform to generate engagement with your users, enhance your brand, products and services and increase your visibility. Shall we start?What are Instagram Stories and what are their main features?
Instagram Stories is a function of the social network that consists of small audiovisual pieces that disappear 24 hours after being published . Its ease of use and great acceptance by the public have made this function a very important tool. Keep in mind that the followers of your account and even all the people who access your profile (if it is not in private mode) can see the Instagram Stories that you publish.
One of the main characteristics of Instagram Stories , and also a differential element with respect to the videos that we can post on other networks, is that they are volatile and ephemeral . But precisely this expiration limited to 24 hours , which in principle could be a handicap, has emerged as one of the factors that gives the most interest to Betting Email List Stories, since it enhances engagement with the user and generates a certain feeling of need ( a kind of addiction) in our followers .The initial intention of Instagram Stories was for users to share photos and small informal video pieces about their daily activities . In the words of the Instagram team , “ This new feature allows you to share all the moments of the day, not just the ones you want to keep on your profile. As you share your different photos and videos, they appear together as a movie sequence that forms your Story ”. Over time it has evolved to become a very effective form of marketing and advertiing for companies. Let’s see how to take advantage of it!Do you like what you are reading? Subscribe to the blog!
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Why introduce Instagram Stories in our digital marketing strategy?
As I have mentioned, Instagram Stories are highly effective when it comes to generating engagement with users. This is probably their main advantage and the number one reason to use them in our marketing campaigns. On the other hand, Instagram Stories can also be used as a direct communication channel with our followers and to drive traffic to our website .Next, I would like to explain each of the advantages of Instagram Stories in detail . Yo will see that they are not few!Advantage 1. Generate engagement with our followers
Instagram Stories has a series of functionalities that allow you to connect and communicate with your followers and clients , whether real or potential, in a fun and informal way. This enables you to humanize your brand and bring it closer to your audience , interacting in a relaxed way with your audience.Now is the time to see what each of these tools consist of:Filters
Instagram Stories has incorporated a series of filters that serve to give an original and creative touch to your Stories and, in this way, surprise and hook your followers.
The platform’s own filters are 12 and have city names . You have them operational and ready to use in your Instagram account:
Paris . One of the best filters on the net, as it offers a clean image of impurities.
Oslo . Add more light to your original photo.
Lakes . Attenuates the light from the original image.
Melbourne . It gives a touch of elegance to the photos, removing color but without reaching black and white.
Jakarta . Increase the texture of images.
Abu Dhabi . Add a slight reddish light.
Buenos Aires . Give your images a cheerful blue tone.
New York . It darkens the corner of the photos giving them a melancholic touch.
Jaipur . Add a light of quite intensity.
Cairo . It gives a summery touch to the images by enhancing the luminosity.
Tokyo . Typical black and white effect.
Rio de Janeiro . Incorporates reddish tones.
In addition to these dozen filters that already come in your account, you can add many others from independent designers with all kinds of utilities : putting freckles on one face, incorporating drawings, adding a piercing, putting on eye and lip makeup … the possibilities are endless and constantly growing.Access the complete guide: Instagram for companies
The features are focused on achieving better engagement with the user in two different ways:Adding emojis and other fun effects that make our company or brand look closer and more accessible.
Through surveys or questions that your followers can ask you and that, together, allow you to obtain feedback from the user, resolve their doubts, know their opinions about our products and anticipate their needs.
These are some of the features that you can incorporate into your posts on Instagram:
Swipe-up . This feature is only enabled on Instagram accounts with more than 10,000 followers . In these cases, the user can access the option “See more” and, from there, is directed directly to our website, where you can expand information on our company, brand, products and / or services.
Surveys (A vs B) . This feature gives you the opportunity to ask questions of our followers so that they interact with our content and can give us their opinion about our products and services. This information can be of great value to us to develop new products or updates, as well as to detect areas for improvement. The results obtained can be shared with the audience.
Users can ask us questions and raise doubts . It is an optimal format so that our followers know us better at the brand level and can get the most out of our products and / or services.
Swipe Meter . This feature allows followers to rate or rate our products or services.
Drive traffic to our “wall” through images that we have posted in our Stories.
Stories Highlights . This function has a very specific utility: it allows you to save the Stories in our biography .
Hashtags . We can incorporate hashtags into our Stories to help make them more visible and go viral .
Mentions Thanks to this function, the mentioned user can share our content .
Location . We can share our location with the audience, making it easier for them to find us.
Emojis, stickers … It is possible to add GIFs, emojis or even Snapchat-style masks (dog, cat, cap, mobile glasses, etc.) to our photos and videos. It is an easy and fast way to add an original and fun touch that helps us to impact the audience and give a more relaxed, relaxed and close image of our brand or company.
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Advantage 2. Make our brand known
The second great utility of Instagram Stories is to publicize our brand , make it more visible, make our potential clients and the general public know of its existence and keep us in mind when they need any of our products and / or services.
How to make Instagram Stories really shocking?
The goal is to create Stories with small videos and images that will hook the audience. We have to manage to sell experiences, create sensations, share testimonials and comment on news .
It is very important to create audiovisual narratives that make an impact quickly. Do n’t forget that they are short pieces that disappear after 24 hours! The videos are short, so there is no time for great explanations: we must try to appeal to the sensitive part of the audience or create humorous pieces that have a lot of rhythm and that attract attention.
In addition to entertaining them with entertaining and original videos, don’t forget to use Instagram Stories in another aspect: that of a direct communication channel with your followers . Think that your work in this field will not be in vain: according to TechCrunch , 1 in 5 users respond to Instagram Stories. So take advantage of them to get to know your audience better and have a closer image.
Some objective data that corroborates the effectiveness of Instagram Stories
And to show that Instagram Stories really work, here is a series of data collected by 99firms.com that speaks for itself:
Between 15 and 25% of Instagram Stories viewers follow the link to the web (if it has one) and interact with the page.
The 24% of companies consider Stories Instagram are effective and successful.
88% of the companies that use them intend to increase the publication of Instagram Stories .
A 30% of organizations arise in their marketing plans to create ads Stories Instagram .
The incorporation of employees or influencers in Instagram Stories manages to increase engagement with users by almost 20% .
Advantage 3. Drive traffic to our website
Instagram Stories allow us to bring traffic to our website , which can be achieved in three different ways :
Link in the bio. The only clickable link on Instagram is your bio link . It is a good opportunity to attract traffic to your account, where you can offer products, promotions and, in this way, give it greater visibility.
By creating a link in the Story. This is the swipe up function for accounts with more than 10,000 followers that I have discussed previously. To add the address of your website you just have to click on the link icon of the chain that appears at the top of the screen and add the URL of your website.
Instagram Shopping . Companies can include stickers of products or services in the Stories to directly integrate information about them and, even, that the user can buy them directly.
Examples of companies that use Stories as a tool to interact with their users
Every day more companies are taking advantage of the great benefits of Instagram Stories to communicate with their audiences.
These are some success stories, but there are many more!
For years, Tous had been telling love stories in real time through YouTube: the Tender Stories . But he decided to use the Instagram Stories format in order to tell a love Story in a close and daily way. The Tous brand has focused on exalting everyday situations of couples and families, where its products play an important role. More than 300,000 users followed this Story in real time.
Oreo has used Instagram Stories to promote its “Oreo Challenge” campaign, which offers the opportunity to participate in a game to win trips to Barcelona, among other prizes . Through an interactive and fun video, users were redirected to a website where they could register if they wanted to participate in the game. The campaign was a success.
This American entertainment media brand uses Instagram Stories as an information channel with its clients with content, such as broadcasting of private concerts in its facilities, news, interviews and relevant information from artists of the moment, etc.
This pastry chef uses Instagram Stories to post videos and recipes with all the steps to cook different types of desserts , as well as to offer cooking tips. An initiative that has many followers.
This cosmetics brand uses Instagram Stories with great success to connect with its audience by providing makeup application tips, recreating celebrity looks and showing the fashion and makeup events in which they participate.
A very effective tool to generate engagement with your audience
As you have seen, Instagram Stories are a very valuable tool to generate engagement with your audience, learn more about it, communicate with your followers in a much closer way, increase your audience, and, ultimately, generate more publicity. attractive .
Much of their potential comes from the fact that these video pieces are ephemeral – they only last 24 hours before automatically disappearing from the platform. If you play your cards well, this singularity can work in your favor, generating great expectation in the audience and creating the need to have to consume these short stories from time to time that dissolve very quickly on the network.
Along with the great expectation that they are capable of creating, Instagram Stories can also generate a strong feeling of attachment between the user and the brand and a very intense level of interaction . Users can directly access our website (in accounts with more than 10,000 followers), answer surveys, ask us questions and, ultimately, achieve a more direct approach between client and company.
In short: I recommend that you take advantage of all the functionalities that Instagram Stories put at your disposal to connect with your network of followers and expand your audience. As you have seen, the options are endless.
And you, have you already used them in your marketing campaigns or do you plan to do so in the future? Let me know in the comment section!
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