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How to increase your sales with email automation

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How to increase your sales with email automation

Your company probably already has a website, social media profiles and you may have invested a small part of your budget in online advertising. But are you clear about the objectives of the marketing actions you are carrying out? These actions usually have as their main purpose the generation of traffic and conversions from the different digital channels, in order to also increase our sales. In this article I want to give you another tool that will help you achieve this: email automation. list_altIndex of contents
Email marketing: the unbeatable among digital tools
Email automation: how to multiply your income passively
The power of people mobile canada oriented to email automation
What is a sales funnel? Benefits of email to utomation in the sales of your business
Perhaps you have already read or heard about email automation, and most likely you have already received promotions, offers and other types of content in your mailbox. But do you know how it can help you in your marketing strategy to increase your sales? Email marketing: the unbeatable among digital tools
According to a study by Doppler, the leading email and automation marketing platform in Spanish, email campaigns generate a return of more than € 36 for every euro invested. In addition, through a study carried out by the renowned company McKinsey & Co , it was determined that emailing strategies convert 40% more than the actions carried out on Facebook and Twitter together and, even, surpass any SEO plan , positioning this communication channel as one of the most effective actions in a digital marketing plan.

 

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The fact that email campaigns give us such a high profitability is partly linked to their ability to measure results in real time and immediately . This allows us to detect what does not work as expected in order to make Betting Email List in our future campaigns and improve metrics such as the open rate or the click-through rate of our emails.The platforms that provide the mass mailing service also have a functionality that becomes a very useful action if your objective is to increase the volume of your sales: email automation, which I explain below.Email automation: how to multiply your income passively
Shipment automation allows you to prepare personalized communications adapted to the behavior of your subscribers , depending on the stage where your buyer persona is in the purchase process.The great benefit of this function is that you can configure a sequence of emails only once, so that automated communications will be sent with content of interest to each of your subscribers at the right time.Imagine that you send a communication offering a product to a certain segment of your audience that has previously shown interest in related content. We can find the following situations:The user clicks on the product offered, that is, they are interested: a couple of days later they will receive an automatic email with a special discount when making the purchase.
The user does not click and is therefore not interested in the product: a couple of days later they will receive an email that allows you to find out what type of products they are interested in.
By analyzing the behavior of your subscribers, you will be able to group users into different lists depending on their interests and preferences , which will allow you to personalize your email marketing much more and thus achieve an increase in the conversion speed, at the same time that you will build loyalty each time more to your audience.Do not invest time and resources in communications not aligned with the tastes and interests of your users, because you could cause them to feel uncomfortable receiving your emails and decide to unsubscribe from your database.New Call-to-action
The power of segmentation oriented to email automation
When we talk about segmentation, we mean the process of partitioning our subscriber lists into small groups that are as homogeneous as possible and contain similar consumer behavior characteristics .In other words, knowing who we are targeting based on your interests and preferences is of the utmost importance if we want to get the most out of our email campaigns.

There are several ways to segment your database:By demographic data (gender, age, marital status or country): this type of information is the most basic that you can use when customizing the structure of your emails.
By behavior (on your website or in your campaigns): analyzing the data that users throw at you when they browse your website or online store will allow you to identify the interest of each visitor based on your product group. The same happens if you take into account the behavior of each of your subscribers in each communication you send.
By performance : if you start from the results obtained in previous campaigns, you will be able to see which promotions and offers are more likely to be accepted by your users. In addition, you will be able to identify those most likely to complete the purchase process.
If you have correctly carried out this segmentation process of your database, you will have everything ready to start with your content strategy. This will allow you to save time and streamline the flow of shipments depending on the needs of your audience and their position within your sales funnel .What is a sales funnel?
We could define this concept as the way in which a company plans to attract a customer. However, this term is a bit broader and includes, in turn, other variables.More precisely, a sales funnel is the complete flow from when the customer first connects with your company until the sale is closed , accounting and analyzing all its stages.This is particularly important, as it will help us to visualize which part of the sale management is failing so we can quickly fix it and thereby optimize our conversion volume.You can link this process with any email marketing strategy that you propose, since it generates periodic increases in the profits of your business.Next I will explain to you which are the most predominant stages in the development of a sales plan aimed at emailing. Let’s see them!Traffic generation and lead capture
Having a solid and well-established database is essential to be able to start communication actions with your audience.To do this, you must first take into account some options that will help you generate visits on your digital channels:Improve the SEO of your website.
Use lead magnets on your website or blog.
Organize webinars or other trainings, and request contact information for registration.
Develop an interlinking structure.
Generate strategic alliances with other portals.
Redirect users from your social networks to your contact form.
Remember that having your contact information is vital when developing any type of email marketing strategy.Generation of interest and segmentation
At this stage, your job is to identify the tangible opportunities you have to convert that lead or record that you have obtained into a real customer.In the event that you do not have enough information to make a correct segmentation, you will have to create content strategies until you obtain better parameters on the tastes and interests of each segment of your audience.It is necessary to understand that each user has a particular consumption behavior and, in turn, this is similar to that of many. In this way you can generate what we call a qualified lead to later sell more effectively.Conversion through email and marketing automation
Once you have found out the desires, interests and the stage within the funnel of each segment, you should start the long-awaited process of generating sales.You can develop this management through the use of intelligent email marketing functionalities such as automation, which will allow you to send a sequence of emails with really relevant information for each of your segments obtained.email automationemail automation marketingIn this way, all your subscribers will be satisfied with your offers and will surely consider you the best option when deciding which brand to buy.Benefits of email to utomation in the sales of your business
Perhaps the most important benefit of all this that we explain to you is exponentially multiplying the profitability in your company, saving as much operating time as possible.However, we cannot ignore these advantages that email automation offers us based on our funnel:You will keep your subscribers attentive and interested from the first contact to the final transaction.
You can configure the flow of scheduled emails only once and it will work as long as a new user enters your funnel.
It is 100% effective and helps reduce costs.
You will have greater control over your marketing actions.
You will detect which users are more prepared to receive a commercial offer.
You will attract them more quickly and effectively towards the completion of the purchases.
On the other hand, we must highlight the powerful influence that this functionality has to generate engagement with our users. Without a doubt, this will be your best ally if your approach is aimed at creating regular communications with them.

The use of email automation generates more interactions, creating, in turn, a much more enjoyable link with your subscribers. They will feel that they are an important part of your company. In this way, you will be able to retain your customers, which will have a positive impact on your sales.

I hope I have resolved your doubts regarding the importance of email automation when we link it properly with our sales funnel. Start today to communicate with your audience in a more efficient and intelligent way!

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