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How to improve your blog’s SEO by reusing old content


How to improve your blog’s SEO by reusing old content

When you think about improving the SEO of your blog, does the creation of new articles only come to mind?Well, in this post I want to tell you everything you can do to take advantage of the content already created , optimizing it with keywords and providing fresh content. Do you want to know how?This article interests you if:You have a blog created but it is very old and you want to update its content.You have a blog but you don’t follow a good keyword strategy and SEO in general.You have a blog with a careful SEO strategy but you have a lot of old content that you could take advantage of.list_altIndex of contents
Why improve your telephone list usa SEO by updating old posts?
How to update the old content of your blog? 6 + 1 100% effective techniquesWhy improve your blog’s SEO by updating old posts?
The fact of using old content of the blog to improve your SEO page is a way to optimize your resources to get the most out. There are several reasons why this is a great idea:Readers will not find themselves with obsolete articles: you will be offering them new and updated content.
It requires less effort than creating a post from scratch, so you can dedicate your time to other tasks.
Before investing effort (or budget) in creating new articles, it is much better if you take what you already have and try to give it a more SEO approach.
You can expand the information in the article with updated data and correcting errors. It is possible that a post from several years ago has outdated content and, if you update it, you will be showing your readers that you control the topic you are talking about.
The crawlers of search engines examine your page more often to seeing you update regularly.
You get a higher number of indexed pages faster.
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How to update the old content of your blog? 6 + 1 100% effective techniques
1. Correct spelling and grammar mistakes
It may seem very basic, but it is essential that the posts do not have any grammatical, spelling or syntax errors.


2. Refresh the content with current data
Let’s take an example: imagine that your post talks about the “5 best marketing automation tools”. If you created the post 3 years ago, it is very possible that this information is now out of date. Review the article and update it with current data.3. Check if the article has a keyword worked
It is likely that, when you created your blog, you did not follow an SEO strategy based on keywords. Do not panic! You can still fix it. How? Through a keyword search . Doing a keyword research will be very useful to find those Betting Email List with good metrics and to be able to work on them in the post:Analyze your website and extract the topics you deal with.
Define as much as you can your buyer persona .
Choose the keywords you want to position (with tools like Google Trends, Keyword Planner …).
Identify the so-called “long tail keywords” to find a more segmented audience.New Call-to-action
But you may find yourself on the other side: your articles do have a keyword worked on . In this case, check if the SEO rules are being followed when writing the article with that keyword:The keyword must appear unaltered in:
Heading H1: as far to the left as possible
Stand out and independent introductory phrase.
H2 subtitles
Body of the article: it must appear unaltered a minimum of two times but appear naturally. It is important that the reading is not forced.Add other words related to the keyword semantically. For example, if your keyword is “what is inbound marketing”, you may also be interested in talking about “what is inbound marketing for” or “examples of inbound marketing”.
Present the enumerations with bullet points or with numbers (without hyphens).
Include a minimum of two or three and a maximum of 6 internal links (every 500-700 words) to related articles from the blog itself.
Liven up the text by adding images. Make sure the name of the image is the keyword and fill in the Alt Text of the image.
Fill in the space for the meta description and make it also include the keyword, if possible, unchanged.
Search for the keyword in incognito mode in your browser. In this way the search will not be personalized to your previous searches and you will be able to determine exactly what users are looking for.
When you visit pages to find out, copy the link and paste it in a new window so as not to increase the click through rate of your competition.
If you can focus the article in a question-answer format , all the better.
4. Expand the content of the posts
There are 4 main things you can do in relation to expanding content:

The best thing is to search for the keyword worked on in Google and check what sections and information the pages and blogs give in the first positions.
As we said in the previous point, reviewing Google’s People Also Ask can be very useful: here are the other questions that other users ask when searching for the keyword.people_also_ask-1
Create new sections in your post taking into account the above (that competitors do not give more information than you and responding to the People Also Ask).
Look for secondary keywords with good metrics to also work in subsections. The article must have a central keyword (the one with the best metrics present), but some related keywords can be used to create other sections (add them in the subtitles) or in the body of the text.
5. Add images, videos or other valuable resources
The more time a user spends on your page, the better. And to achieve this, I encourage you to add graphic resources such as images, videos or valuable infographics that complement the information in the post and motivate the user to stay longer.

6. Optimize all content: SEO on page
Check that the SEO requirements are being met on page to position better:

Add meta title and meta description.
Add ALT text to images.
Keep the format H1, H2, H3 …
Add bullet points for easy reading.
Access the complete guide on how to apply SEO in your online marketing strategy
7. Extra tip: keyword in the URL
If your post did not have a keyword, surely the URL will not contain it, and this is something very important in terms of SEO optimization. You can consider changing the URL to contain the keyword and doing a 301 redirect.

As you can see, it is possible to improve the SEO of your page taking into account some aspects. If you have a lot of content created on your blog but it does not follow an SEO strategy or bring you results, it is interesting that, before creating new articles, you review everything you already have in case you could take advantage of it. In this way, you will optimize resources, you will not offer your readers outdated content and you will have a blog that is constantly updated.

Remember that optimizing old articles is a good practice to do periodically and that, although your visit results are going well, it is important to continue doing it to maintain traffic.

How do you optimize your blog articles? Can you tell me what tools you use to find keywords? I read you in the comments!


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