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How to improve brand perception on the internet?

Content

How to improve brand perception on the internet?

“Your brand is only as good as your reputation.” – Richard Branson

What will you find in this content?

What is reputation Namibia Phone Number List ?
Why is it important to improve brand perception on the internet?
5 actions to improve brand perception on the internet
1. Review the first impression
And the rest of the results on Google?
2. Promote Content Marketing
3. Develop social listening
4. Enable advocacy marketing
5. Amplify in social networks
How to influence the audience from the moment they search for us on Google or see us on social networks? How to improve brand perception on the internet?

Let’s think about some of the great brands that we know and that we all trust… Nike, Coca-Cola or Apple. Everyone appreciates them. Why? Is it that they spend millions on ads to ask their followers to buy one more product from them every day? The answer is no; instead, they invest heavily in building trust and strengthening ties. They invest a lot in brand marketing, what exactly is that?Brand marketing focuses on creating and strengthening a brand, establishing clear creative communications and carrying out activities that ostensibly differentiate our product or service from others.If we put 5 computers and cover the brand to all of them, the only one that your customers would identify would be Apple. Apple IS a brand, the rest are companies with logos. Great companies but… not great brands.

 

Namibia Phone Number List

A brand is a promise; And the way in which it is fulfilled or not, is what we call reputation. Betting Email List today is not about creating ads to push products; doing that is just a snap. A sales job.Marketing today has more to do with the holistic set of actions to attract an audience and develop trust links with them.Commercial actions are given as a consequence, not as a goal. That is the essence of the inbound methodology, where the user, the client, is the engine of the actions and not a product of a crude funnel.Inbound Marketing Methodology What types of actions does brand marketing include? There’s a lot; some of them would be PR, a good part of content marketing and social media marketing, experience marketing and reputation marketing .What is reputation marketing?Reputation marketing is the process of proactively building a positive perception of a brand to attract more customers and grow it. Reputation marketing relies on many marketing actions and seeks of course to gain appreciation and also good references from other users of the brand.Why is it important to improve brand perception on the internet?
Right now, there is a crisis in marketing… it has problems : While brands create content to help customers make more educated purchasing decisions, the average person seems to look suspiciously at every brand message they see.Studies show that 96% of customers believe that brands and their marketers do not practice their work with integrity.This situation has been further triggered by the pandemic, as consumers are expecting more from brands in the new normal .Communications and marketing managers must find ways to build credibility for their brand with their audience and not just go for selling and selling.This is where reputation marketing comes in .

5 actions to improve brand perception on the internet
Here are 5 key ingredients of a program focused on improving brand perception on the internet, from search engines like Google to social media.

1. Review the first impression
When customers search for your business by name, one of the first things they will see is your star rating and your Google listing comments.But there is a problem. Customers who are most likely to post reviews online are those who feel they have had negative experiences. As a result, potential customers often see the opinions of disgruntled customers first.Fortunately, there is a way around this problem. Be proactive. Take control by sending review requests to your satisfied customers by email. This will allow your company to collect more balanced information. It is enough to send the link of the file, just for the user to open it and only have to write their comment and the star rating.How to improve brand perception on the internet It is recommended that you submit these review requests the same day the customer makes a purchase. The longer you wait, the less your customers will remember the interaction, and the less likely they are to leave a review.

And the rest of the results on Google?
The Google listing is the first thing that stands out when a user enters the name of your company in a search engine, but what about the 10 results that Google will show? Do they all describe your brand in a positive way? If so, you will need to make an effort to keep it that way, but what if not?If there are pages that show negative information, this will negatively impact your brand reputation , so it will be necessary to lower those results until they disappear. How?The best way to achieve this is with a good digital public relations work , looking for some sites with high domain authority, to place content talking about our brand. This will cause such content to appear in the top positions, lowering negative results.Another good way is to open profiles on social networks and keep these active, since Google also usually shows them in the first search results.We refer to the main networks but especially YouTube, since opening a channel and starting to create videos will make them appear at the top of the Google results page.Examples of improving brand perception on the internet
Finally, a third way is to create positive reviews on review pages, which are usually also well positioned in the eyes of Google.

2. Promote Content Marketing
Regardless of which customers may reach, improving brand perception on the internet has a lot to do with when users search on Google to answer questions about a topic, and our brand can respond. This is known as content marketing.The reality is that very few brands in Mexico take the initiative to do content marketing, or they do it badly, developing an incipient effort, poorly focused and withoutconstancy.Content marketing is creating constant and consistent content in order to appear in searches made by our target audience on Google. This will bring traffic to the site and generate leads, but in the effort it will also be possible to confer on our brand, trust and reputation by demonstrating expertise in a given topic.The Universidad del Valle de México, UVM, is a good example of this tactic and of course, it not only gains potential students but also increases its reputation as an institution.
Content marketing to improve brand perception on the internet

3. Develop social listening
No matter what efforts you make to improve the customer experience, you will always have some disgruntled customers. Do not ignore them, attend to them, seek to ask about their experience and appease their rejection.How to find those conversations on social networks? The best thing is to have a social listening tool.In our experience, Socialbakers is the best for many reasons. With it, in addition to managing our own social networks, it is possible to do detailed monitoring of the networks of our competition, but it is also possible to generate social listening to find what others say about our brand.Social listening tool – Socialbaker Once you have such a tool, you need to create a game plan to respond to mentions, both positive and negative.First, we must ensure that our team has a process to respond to criticism and comments from social media in a timely manner. We recommend responding within 48 hours maximum.Next, make sure the team knows how to handle negative feedback. The best way to handle negative reviews is to apologize for the inconvenience, offer an immediate resolution, and take the conversation off the web, providing the reviewer with the best way to get in touch with your company. This will show that your team is serious about caring for users, while avoiding unnecessary conversations in public view.

4. Enable advocacy marketing
One of the best ways to improve awareness and reputation is to get your current satisfied customers to refer you to their friends and family. Studies show that customers are 90% more likely to buy from a brand that has been recommended by a friend.But getting customer referrals is not as easy as it sounds. Even if your business has satisfied consumers, many of them will not actively take steps to tell their friends and family about you because they are busy with other things.One way to allow followers to talk about your brand is by designing a customer referral program and facilitating the process. Companies often also offer incentives such as gift cards and discounts to customers who leave referrals on the site or on social media. This can help clients get the extra motivation they need to spread the word.And lastly, it’s also possible to create a user-generated content effort, like the one Krispy Kreme developed, by inviting your followers to upload a talent audition with the HT #talentokrispykreme

5. Amplify in social networks
Customer testimonials are valuable marketing material so they shouldn’t be left on review sites. Instead, share them with your followers on the brand’s social media… all over… Facebook, Twitter and LinkedIn.Some softwares like Tripadvisor have the automatic button to share …Review sites. Tripadvisor.
… but even for those who do not have it, you can take a photo to the review and take it to social networks, thanking the appreciation.Reviews on Linkedin Improving brand perception on the internet is not a matter of investing in ads, it is a matter of understanding three things:Brands today must focus on creating value, not customers Relationships before conversionsIn a world where the user is an expert in searching for information, content is worth more than advertising If you want to keep up-to-date with articles like this one, which explain in detail how to create and communicate brands that inspire your audiences and develop better connections, you can receive the content delivered to your email door .And if you need content creation , training in digital marketing or reputation marketing , or advice for your business, give us a shout out. We love hearing from you.

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