The fight to improve web positioning inexorably goes through a good use of links and a correct link building strategy. Here concepts such as backlink, domain rank or domain authority come into play, key agents for the main search engines to show our pages.In this article I intend to shed some light on the importance of link building, analyzing how to manage and how to measure the use of backlinks . Will you accompany me?list_altIndex of contents
The importance of external links in the link building strategy
How do we manage the use of external links?
In conclusion: links, yes, but of quality
The importance of external links in the link building strategy
For the search engines (Google, Yahoo, Ecosia, etc.) that crawl the entire fabric of list of cell phone companies in canada that make up the internet, it could be said that the links are the streets, the roads, that link the pages. Through these links and the respective algorithms of each search engine is how the pages are related to each other.Since its inception, search engines have refined thei algorithm to give more or less importance to the link between web pages through various scoring systems. Links have always been highly rated, but it’s unclear how efficient they are, and that will remain one of Google’s great mysteries.”Links aren’t everything in SEO, but search professionals attribute a large chunk of engine algorithms to link-related factors.” (source: Moz )
A good link building strategy with other portals and blogs in the sector manages not only to favor the Domain Rank (DR) and Domain Authority (DA) , but also to improve web positioning and relationships with other companies or actors in the sector .So much so that authority Betting Email List , such as the Hilltop algorithm , suggest that links are a very good way to identify expert papers on a given topic . Thus, we can use the links between our blogs to not only give numerical authority, but also as a method of authorizing that link as quality content.Do you like what you are reading? Subscribe to the blog!
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Defining basic concepts: backlinks, DR and UR
Before going further into the subject, I think it is necessary to make a small paragraph to define four important basic concepts:Backlink : the backlink is a backlink from a web page within that same web page.
Domain Rank (DR) : DR is a very widespread metric when it comes to SEO and link building strategies, and it shows the strength of a target website’s backlink profile on a logarithmic scale of 0 to 100.
URL Rank (UR) : URL Rank highlights the power of backlinks from a specific landing page on a scale of 0 to 100.
Difference between DR and UR
From Ahrefs they tell us the difference between DR and UR: UR is a page level metric, while DR is a domain level metric. Thus, a page can have a very high DR but a very low UR. That means that although your domain has a lot of authority, it does not convey as much authority as a page with both high values or even one with a low DR and a UR higher than our own site would. They are two values that we can take into account when measuring the strength of a page but that we must understand separately.How do we manage the use of external links?
Finding the right tool: Ahrefs
Before entering to analyze the way in which we manage the use of backlinks, it is important to find the ideal tool. In this case, I don’t hesitate to recommend Ahrefs, the link monitoring tool par excellence .Ahrefs helps us to discover those links that lead to our domain and, also, to our competition. Without a doubt, a great help in our SEO strategy. Among its main functionalities are:
Inbound domain analysis
Outbound domain analysis
Broken domain analysis
New domain analysis
Tracking of traffic entry and positioning by that link
Management of the use of external links: key factors to analyze for the success of the link building strategy
1. Outbound links
The number of outbound links you have from your domain is important. From there, the power of your URL is also measured when you are linking to another website. The more outbound links you have, the less power each URL you link has : 1 divided by 10 is not the same as 100.2. No-follow links
There is a widespread belief in relation to SEO and link exchange that is based on whether the links in a collaboration process should be follow or no follow. It is clear that the follow links pass authority to the linked websites, and that with the no follow it is possible to refer to the aforementioned website without Google detecting them … but are the no follow harmful to the DA of our website?New Call-to-action
There are opinions that indicate this: they mention that no follow links negatively interfere with the reputation of a website and that Google could penalize them.However, we have not been able to find corroborating evidence. Of course, most of the websites and blogs consulted agree that we must try to get follow links from those sites of which we are interested in taking advantage of . Not only by the mention itself, but also by the transfer of authority.By this we mean that if there is something that we do have 100% clear and proven, it is that we must maintain a balance between follow and no follow links so that our website has more credibility in the eyes of Google. According to themselves they indicate …Make sure you have the correct ratio of no follow links in your niche. Most websites have a mix of follow and no follow backlinks. In some niches it is common to have a higher percentage of no follow links than in others. You should aim for similar backward and / or follow-up ratios to your competition. There is no “rule of thumb” like a ratio of 20:80 for follow and no follow links. Every industry, topic, keyword, language and country have different rules ”.How to get quality external links for your blog
3. Better for link growth
In the Ahrefs tool there is a tab called “Best by link growth”, within the “Pages” section. This tab shows which pages of your website have been growing in backlink level in the last 7, 15 and 30 days . In this way you can also track those pages that you are interested in that are well worked at the level of links and keep track of those that you have obtained and / or lost.
how to get external links
4. Naturalness above all
The more natural the inclusion of a link exchange, the better . It is not recommended to get direct links to commercial keywords for which we are ranking. It would be much more natural to try to get a link to content from another blog that quotes us like this:”In this article”
“You can expand information with the content of this website”
“On the InboundCycle website”
In the latter case, we not only get the link to the desired content, but also a brand mention. This would be a 10/10.When we talk about direct keywords to which there is no problem getting links, we refer to marketing keywords such as “InboundCycle”, for example. This type of direct links give us more brand strength and manage not only to make the website visible, but also to position our brand keyword.”It’s great that people write about you and come back to your website, as long as they link naturally. Stuffing anchor text with commercial keywords is far from natural and will surely get you in trouble. Using keywords Branding or navigation phrases is a good option in this case. ” (source: LST )5. Competition comparison table
The competition comparison helps us to measure the values of our competitors but, in the case of link building, we focus mainly on the part of referrals and their top content. In this way we can monitor which pages the competition is working with and to what extent their best and / or worst collaborations may be benefiting them.Thus, we take into account the Top Referrers metric obtained from SimilarWeb to see which pages bring the most traffic to their pages and try to get a relationship with them (if we are interested). It is ideal to carry out this analysis on a monthly basis.how to get external links comparative6. Use table to assess collaborations
By adapting a little this table extracted from a Seo Azul post to the data provided by Ahrefs and the free version of SimilarWeb, we can conclude with which pages we may be interested in collaborating:how to get external linksKey metrics: strength and visibility
Strength and visibility are two key metrics, and that is why in this section I want to explain in detail the importance of each of them.When we analyze the organic traffic of a website, we will be talking about visibility, while when we analyze backlinks we will bereferring to strength.On the one hand, having a high score in terms of visibility is a sign that our website has not been penalized and everything works correctly. Google takes into account that users can navigate the web without difficulties, so working on improving the visibility value is important and will benefit us in the long term. Makes sense right?On the other hand, the strength value of a website is also an important metric, although it is true that it can be manipulated artificially. Also, a high score does not always mean that the web is of value , as it could even be penalized. A link on this website could have negative consequences. However, if the page has acquired strength in an appropriate and non-aggressive way, this strength may end up becoming visibility.Taking into account these two concepts, I present you 4 possible scenarios that a website can face:High visibility and high strength – very valuable link.
Low visibility and low strength : link of little or no value, even unsafe. It would be necessary to analyze other factors.
High visibility and low strength – medium value but safe link.
Low visibility and high strength : low value and risk link. It would be necessary to analyze other factors.
Taking into account this data, we can conclude that, although the ideal is for a page to have high metrics in terms of strength and visibility, we believe that visibility is a key added value .Regarding the factors, we have established the following scales:Keyword (kw): we take into account how many keywords are positioned in the top 100 in Spain. 0-5: very low, <100: low, 100-1,000: medium,> 1,000: high,> 10,000: very high.
Traffic: we take into account the monthly traffic of the page. 0-5: very low, <100: low, 100-1,000: medium,> 1,000: high,> 10,000: very high.
DR: we analyze the Domain Rank of the page. <15: low, 15-40: medium, 40-60: high,> 60: very high.
UR: we study the strength of the page’s URL. <15: low, 15-30: medium, 30-40: high,> 40: very high
Ref domains and outgoing: <10: few, 10-30: medium, 30-60: many,> 60: many.
how to get external links scale
In conclusion: links, yes, but of quality
As we have seen, in order to make a web page attractive in the eyes of the main search engines, it is essential to study and analyze the types of links on our page.
Finding the right tool (in this case, Ahrefs) and a thorough analysis of link building will help us to recognize which links are of quality and which are dispensable:
Visibility and strength: good visibility figures assure us that our website is healthy. Ideally, we will try to maintain high values also in strength.
Outbound Links – Again, we ran into quality. Each linked URL has less power as the outbound links grow.
No-follow links: we must try to maintain the balance between follow and no follow links: in this way we gain credibility with Google.
Link growth : The analysis of the backlinks in the last days is also a key measurement.
Naturalness of the links: it is important not to force a link. Naturalness is also rewarded by search engines.
Analysis of competitors’ links: knowing what type of links and to which pages the competition links can be very useful.
Assessment of collaborations: we must know what the collaborations we maintain bring us and assess whether they are fruitful or, however, penalize us.
After this analysis about the importance of beneficial or harmful link types for your website, we can conclude by saying that the use of link exchange is important but always ensuring quality . There is no use linking for the sake of linking: in fact, it can be counterproductive to attract “bad” links to your site’s traffic.
What did you think of the content of this article? Do you need to dispel doubts or keep talking about it? Let’s continue, then, in the comments area!
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