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How to configure Google Analytics for multisites

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How to configure Google Analytics for multisites

If your business has a web page, it is very possible that you are using, or are going to use, Google Analytics to analyze what is happening on it. In the end, it is the most popular analysis tool on the market.But what happens when you have a multisite website or several websites ? Or a multicountry website ? ¿ How to set up Google Analytics and structure ? What is the best way to organize the hierarchy?In this article I am going to show you different scenarios. It will be useful whether you have just started or if you already have your united kingdom phone directory online Analytics account configured for a long time but want to restructure it. If your business has a website, this article interests you!list_altIndex of contents
How to structure Google Analytics for multisite websites
What to do if you already have a Google Analytics account?
What is the Google Analytics hierarchy like?Before starting to see how to configure Google Analytics for multiple websites, it is necessary to understand the hierarchy used by the tool, since this will make it easier for you to organize all the information and arrive at the optimal configuration based on your needs.Google Analytics has a structure that is based on Accounts, Properties and Views (including one within another).

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Generally, there is only one account, which will be your Google Analytics account. Within this account you can create different properties. Each property has a different tracking code, which means that the Betting Email List allow you to track different things separately.Finally, within each property you can create different views. The greatest particularity of the views is that you can add filters, so you can have a view that encompasses everything that property is tracking, and other views to have data only from some pages. Here’s more information on how the Google Analytics hierarchy is structured.How to structure Google Analytics for multisite websites
Mainly, the way to organize Google Analytics will depend on how your business is and what objectives you have set out on each website and with Google Analytics. To know how to configure it, you must first ask yourself some questions that will help you visualize what you have and what you want to achieve. What do you want to track? How? Who will use this data?So that you don’t miss any questions, it is best to first make an outline of all the websites you want to track and ask yourself these questions. With all this, you will be able to see more directly which approach is the most suitable for you.However, in this article we are going to give several examples of possible structures that you can use to configure your Google Analytics and do not go blind.Case 1. Configure Google Analytics for multiple websites and multicountry
I am going to start with a complex case and, to explain it, we are going to base ourselves on a real example on which we have worked.Let’s put ourselves in the case that your business has several independent websites. For example, corporate website, other websites product microsites, websites of people in your team relevant to the company, websites of other committees, associations or foundations related to your company, etc. To this, we add that they operate in several countries and, therefore, each of the aforementioned websites will have a different version for each country.New Call-to-action
With this scenario in which different types of websites predominate and in several languages ​​or for several countries, our first recommendation is to have several Google Analytics accounts . This decision can be strange, since the usual thing is to have a single account, but the truth is that this way it will be better for us to organize it. Although we have multiple Analytics accounts, with our Google user we can access all of them at once, so we will not have to login to each one separately.Once the main scenario is clear, how can we organize it?We mainly have two options. I’ll tell you!Option 1
The first option that you can propose is to create an account for each type of website, and within each of the accounts, create a property for each of the countries .configure google analytics for multisites 1configure google analytics for multisites 2

configure google analytics for multisites 3configure google analytics for multisites 4Option 2The second option would be to create an account for each country, and in there a property for each type of website.configure google analytics for multisites 5

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Obviously, in all cases you can decide the name The shorter, the better (so you will have better visibility of the entire name when you are looking for a property, for example), and perhaps it is not necessary to put the name of the company on each property, but I would recommend indicating in each property within which account this.

For example, if a property is within a country, yo can put the acronym of the country in the property, for example: “ES – Corporate”, this will also facilitate the search.

Faced with the question of which option to choose, you should see how your company is structured and what you want to analyze and obtain with the data that Analytics will provide you.Does your company operate in different countries and each country has its own independent team, and does this team want to see the data of all the websites that refer to that country? (Option 2 would be appropriate). Or rather each microsite is led by a team, and this team controls the data for that microsite an all its countries? (Option 1 would be appropriate).Option 3
We have commented that there are two main options, but we are going to propose a third by making a mix of these two cases that we have just explained. Be careful, when we talk about mix it is in a good way, since the objective of all this is to have order and not chaos!It may be the case that you have a corporate website for each country, several product microsites for each country, and a personal website. Then you could create an account for each country and, within each account, a property for the corporate website and others for each product microsite, but the personal website should be set as a new account, since it is not part of any country and is totally independent. of corporate and product websites. How about?

configure google analytics for multisites 9Although we mentioned that from your Google user you can create all the Google Analytics accounts you want and have them all visible without having to log in for each one, you will have to give other users permissions for each account. This can be positive for you if, for example, you want each country to only see the data for their country.How to organize the Views
Having decided what to do with the accounts and properties, the next step is to see what happens to the views .In views, the possibilities skyrocket even more. In theend, one view and another differ by the filters you put in, and those filters are infinite. But better let’s see it with concrete examples, right?irst of all, the most important thing is to have an unfiltered view. By default you already have it and it is called “All website data” or “All website data” (in articles or Google documentation they call it “Raw”). It is important that you keep it, but you can rename it: “master view”, “unfiltered view”, etc.Surely you will not use this view much, but it is important to have it, since it will collect all the data of that property (that is, of all the websites that have the tracking code of that property) without taking into account any conditions. Google Analytics data is not retroactive and cannot be recovered. Therefore, if we create a view with filters and then we see that there were errors in the filters and the data was not displaying well, we will never be able to retrieve that data, but we will always have it in the view without filters.

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Another point to take into account are the filters that you can use not to differentiate views but to discard data that does not serve you; they will be filters that you will include in all views. They are filters, for example, to avoid collecting the IP data of your office (so the visits made by your team will not be counted); filters to not collect spam visits; etc.Then there are filters that you will also want to put in all views and that serve to facilitate data analysis, for example, a filter to show the host-name of the URL in Google Analytics reports; another to unify URLs that can be written in lowercase and uppercase but that refer to the same page, etc. In this article you can see some of these filters.But now we are going to what interests us, filters to differentiate views .So, let’s say we have an account for the country Spain, and within (among others) a property for the corporate website; What views do we need? The ones you want. Think about what data you want often and directly (since within a view without filters we can always filter at the moment in the reports to see certain data, so the other views will be to have that data quickly). We leave you with some examples of filters that you can apply to get relevant views:You can make a view to see how many users are from Spain (since you may have LATAM users).
Perhaps you have a blog included within the corporate website, because you can create a view to see only the data of this blog.
You can create a view to see mobile visitors.
Another to see your page of greatest interest (perhaps the request for a product).
Another to see paid traffic if, for example, you allocate a lot of budget to that.
You can also have test views to test the filters that you want to apply in the other views that you are going to use before applying them to the real views, so you make sure that they are well implemented and that you are getting the data you want.[FREE GUIDE] 25 essential elements to include on your website
Thus, this explanation of the views can be extrapolated to any case or scenario, but now we are going to see a different case where what will change are the accounts and properties. Keep reading!Case 2. Configure Google Analytics for several websites or multicountry
If your website structure is not as complex as in case 1 and you have a single website but it is multicountry, or you only operate in one country but you have several product websites, you can have a single account and create a property for each type of web or each country.configure google analytics for multisites 10

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Whichever selection you choose in the end, you have to know that Google Analytics has limits . You can have 100 accounts per user, a maximum of 50 properties within one account, and 25 views on each property.We are thinking of all these examples based on the fact that your different websites have different domains or subdomains. But if in your case you have the websites of the different countries in subdirectories, you can also follow these cases and structures that we have seen, you will simply have to configure well that each subdirectory has the tracking code of its pertinent property (UA-XXXXXXXX-Y) . As it is a subdirectory, everything may be on the same website, so if you put the tracking code directly on the entire website, it will affect all countries.Case 3. Have everything in a single account and proprty and divide it all into views
Another option that is at your disposal is to have a single account and a single property, and that you do all the divisions in the views. This allows you to have the data of all your websites together, since you can have a master view with all the data. Just remember that you cannot do “sub-views”, so you must order it well. You could have the examples we’ve seen above arranged with views only.Example: you can have a view that includes all corporate websites, other views with the corporate website of each country, other views with the product microsite of each country, etc.But if you now want a view of just one country’s microsite blog, that will be another view, and you will have them all listed in the same place, one after the other.configure google analytics for multisites 12
Likewise, remember that within Google Analytics you can always filter the data at the moment and also create panels, reports and segments with the data you want.An important point to keep in mind is that if you track all your websites on the same property, and you have websites from different domains, you must configure cross-domain tracking .What to do if you already have a Google Analytics account?Implementing all this configuration is fine, but … what should you do if you already have a Google Analytics account created?It is possible that you already have an Analytics account that encompasses all your accounts, properties and views but that over time, this organization has become chaotic or you find that it no longer serves to measure your objectives well. Is that so? Think that companies evolve over time, so this can happen to you …The advisable thing in these cases is to make a “clean slate” (pun intended). Start from scratch and build your new structure based on your new websites, but also taking into account the future, trying to predict where your company will go in this sense, in order to make your Google Analytics scalable and that in a few years it will not happen to you. same as now.

Even so, if you delete the existing you will lose all the history, so you can leave the existing accounts or properties and name them as OLD; in this way, although in the new properties and views you will have everything starting from scratch, you can always consult the history.

And remember that if you make new properties you will have to change the tracking code on your websites.

As I have told you, the decision to use one structure or another will depend on the needs of your business, so you must do a preliminary analysis and prospecting work to know what you need now and what you may need in the future.

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