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How importants is visual content for tourism marketing?

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How importants is visual content for tourism marketing?

Tourism Finance Directors Email Lists is one of the fastest growing sectors. How to incorporate social media and visual content into it?What will you find in this content?

7 social media and tourism questions
1. How important do you consider social networks for tourism?
2. What platform works best for you?
3. What visual content works best for you?
4. What kind of visual content should tourism companies share?
5. What tools do you use to create your photos?
6. Have you got customers through social networks?
7. What tips can you give us to create images for the tourism industry?
Social media plays a very important role in the tourism industry.According to psychologist Graham Jones, the leisure traveler is looking for one of two things – an escape or new experiences. What you need to do is inspire, educate and motivate potential customers to show what they miss out on if they don’t make reservations.Take into account that the modern traveler uses social networks tofind where to go on vacationnarrow down the choice of destinationslook for tips on accommodationexplore activities in a specific holiday destinationprovide feedback and reviews about your vacation experienceshare experiences and photos with other travelersprovide feedback on your hotel stayBrain research shows that human eyes are capable of registering 36,000 visual messages per hour, and 80% of the information absorbed by the brain is visual in nature.With more than 2.6 billion photos shared daily via social media, users find compelling visuals that make them want to travel all the time. People are constantly discovering travel images on social media, blogs, microsites, both intentionally and accidentally.Using visual content in the form of photos and videos helps you reach potential customers:People’s attention span

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The average person is distracted in eight seconds.
81 percent of people only glance at the content they read.
People form a first impression in as little as 50 milliseconds.
It is estimated that 84 percent of communications will be video by 2018.
It is estimated that 79 percent of Internet traffic will be video content by 2018.
Posts that include images generate 650 percent more engagement than text-only posts.
People are 85 percent more likely to buy a product after watching a product video.
Videos attract 3 times more links than text-only messages.
Images are processed on average 60,000 times faster by the human brain than text.
90% of all information transmitted to the brain is visual.
People retain 80% of what they see, 20% of what they read, and 10% of what they hear.
Taking all this into account, who better than a photographer to give tips on the use of photos in the tourism industry? For this reason, I asked aerial photographer Ricardo Gómez Garrido some questions related to the importance of visuals in the tourism sector.
7 social media and tourism questions
1. How important do you consider social networks for tourism?
I think that social media is very important for tourism for two main reasons:The tourism industry is very visual and businesses in this sector cannot afford not to have good images on their sites and social networks.Social networks inspire users, especially the young generations, to make decisions about places they want to visit.

2. What platform works best for you?
Facebook and Instagram work best for me. But I think it is very important to learn how to use them to promote a business and that means hiring a community manager who knows how to handle social networks and who works and does not work on the different platforms.

3. What visual content works best for you?
For a long time, what works best for me at the moment is short 45-second videos. I think that the movement of the videos manages to catch the attention of the spectators and leaves them with the curiosity of wanting to know more about the tourist place. It is very likely that depending on the business different types of videos will work. It’s important to experiment with the size of live video to find out what type of video is best for you.

4. What kind of visual content should tourism companies share?
It is best to use various types of photos and videos depending on the business. What can not be missing are photos ofClient testimonialsPhotos of the equipment, nature, food that a hotel or restaurant offers
Videos of events and events that take place in the hotel or the tourist place, of the activities they offer toentertain tourists, etc.

5. What tools do you use to create your photos?
360 and Panorama are my favorite tools at the moment.

6. Have you got customers through social networks?
I have gotten clients through Instagram. These are people who have seen my work and liked it and decided to contact me to take a plane tour through different parts of Mexico.

7. What tips can you give us to create images for the tourism industry?
Tell stories with visual content
Tourism companies should use beautiful photos that tell stories about their destination. Stories in the form of photos and videos inspire positive emotions and serve to attract new customers.Implement user-generated contentUser-generated content is seen as more credible and hotels should take advantage of the fact that people love to share photos of their trips. This type of visual content allows clients to tell their own stories and inspires their friends and followers to want to visit the tourist place.Take advantage of the photos taken by travelers who have enjoyed their experiences with your brand and share them on social networks, in the newsletter to inspire potential customers. Just be sure to ask fans and followers for permission to use their photos.Brandear to photosAlways use the hotel’s logo or name in your photos to increase awareness.Use hashtagsBusinesses in the tourism industry can take advantage of the use of hashtags on Instagram and Twitter to get better results with the visual content they share. Hashtags help users to discover the content but it is important not to go overboard with using too much hashtags in the descriptions.Use of hashtag on Instagramin professional photosIt’s worth the time and money to create professional photos and videos. Professional photos can make the difference between whether visual Betting Email List works or not, especially when it comes to the tourism industry.

Each platform is different, the photos that work and get engagement in one does not mean that they generate the same results in another. Different types of images, sizes, colors and styles work on different platforms. That is why it is not a good idea to use the same images on all platforms.Hotels and tourism companies need good covers on Facebook and Twitter that represent the business and make potential customers want to find their suitcase and make the reservation now.This is one of the award winning photos taken by Ricardo-winning photo of Volcan de Xico You can follow Ricardo on Facebook , Instagram and Twitter to inspire you to travel through Mexico with his photos or come visit Mexico.Visuals are memorable and effective because they help people process, understand, and retain more information faster. There is no other industry for which this is as true as the tourism industry.Each photo you share on social media for your hotel or tourism company should have its own objective (drive traffic, increase engagement, get followers, etc.). The goal for hotels should be to generate curiosity and get users to click on the image and take a look at the blog post.Businesses in the tourism sector can analyze the most successful images of the competition to get a better idea of ​​what is resonating with the target audience.Social networks play an increasingly important role in many aspects of tourism, especially in the search for information and decision-making. Do you think that the tourism industry in Mexico is prepared to take advantage of social networks to improve results?What do you use social media for when it comes to traveling? Are you creating engaging images or videos on your website and social media? Share links with us in the comments so we can take a look at your presence on social networks if you have a business in the tourism industry … or you can subscribe to the content to get tips like these every week.

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