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How important is visual content for tourism marketing?

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How important is visual content for tourism marketing?

Tourism VP Quality Email Lists is one of the fastest growing sectors. How to incorporate social media and visual content into it?What will you find in this content?
7 social media and tourism questions
1. How important do you consider social networks for tourism?
2. What platform works best for you?
3. What visual content works best for you?
4. What kind of visual content should tourism companies share?
5. What tools do you use to create your photos?
6. Have you got customers through social networks?
7. What tips can you give us to create images for the tourism industry?
Social media plays a very important role in the tourism industry.According to psychologist Graham Jones, the leisure traveler is looking for one of two things – an escape or new experiences. What you need to do is inspire, educate and motivate potential customers to show what they miss out on if they don’t make reservations.Take into account that the modern traveler uses social networks tofind where to go on vacationnarrow down the choice of destinationslook for tips on accommodatioexplore activities in a specific holiday destinatioprovide feedback and reviews about your vacation experienceshare experiences and photos with other travelersprovide feedback on your hotel stayBrain research shows that human eyes are capable of registering 36,000 visual messages per hour, and80% of the information absorbed by the brain is visual in nature.With more than 2.6 billion photos shared daily via social media, users find compelling visuals that make them want to travel all the time. People are constantly discovering travel images on social media, blogs, microsites, both intentionally and accidentally.Using visual content in the form of photos and videos helps you reach potential customers:People’s attention spanThe average person is distracted in eight seconds.81 percent of people only glance at the content they read.People a first impression in as little as 50 milliseconds.It is estimated that 84 percent of communications will be video by 2018.It is estimated that 79 percent of Internet traffic will be video content by 2018Posts that include images generate 650 percent more engagement than text-only posts.People are 85 percent more likely to buy a product after watching a product video.Videos attract 3 times more links than text-only messages.Images are processed on average 60,000 times faster by the human brain than text.90% of all information transmitted to the brain is visual.People retain 80% of what they see, 20% of what they read, and 10% of what they hear.Taking all this into account, who better than a photographer to give tips on theuse of photos in the tourism industry? For this reason, I asked aerial photographer Ricardo Gómez Garrido some questions related to the importance of visuals in the tourism sector.

Chief and VP of Quality Email Lists

7 social media and tourism questions
1. How important do you consider social networks for tourism?
I think that social media is very important for tourism for two main reasons:The tourism industry is very visual and businesses in this sector cannot afford not to have good images on their sites and social networks.Social networks inspire users, especially the young generations, to make decisions about places they want to visit.

2. What platform works best for you?
Facebook and Instagram work best for me. But I think it is very important to learn how to use them to promote a business and that means hiring a community manager who knows how to handle social networks and who works and does not work on the different platforms.
3. What visual content works best for you?
For a long time, what works best for me at the moment is short 45-second videos. I think that the movement of the videos manages to catch the attention of the spectators and leaves them with the curiosity of wanting to know more about the tourist place. It is very likely that depending on the business different types of videos will work. It’s important to experiment with the size of live video to find out what type of video is best for you.

4. What kind of visual content should tourism companies share?
It is best to use various types of photos and videos depending on the business. What can not be missingare photos ofClient testimonialsPhotos of the equipment, nature, food that a hotel or restaurant offersVideos of events and events that take place in the hotel or the tourist place, of the activities theyoffer to entertain tourists, etc.

5. What tools do you use to create your photos?
360 and Panorama are my favorite tools at the moment.

6. Have you got customers through social networks?
I have gotten clients through Instagram. These are people who have seen my work and liked it and decided to contact me to take a plane tour through different parts of Mexico.

7. What tips can you give us to create images for the tourism industry?
Tell stories with visual content
Tourism companies should use beautiful photos that tell stories about their destination. Stories in the form of photos and videos inspire positive emotions and serve to attract new customersImplement user-generated contentUser-generated content is seen as more credible and hotels should take advantage of the fact that people love to share photos of their trips. This type of visual content allows clients to tell their own stories and inspires their friends and followers to want to visit the tourist place.Take advantage of the photos taken by travelers who have enjoyed their experiences with your brand and share them on social networks, in the newsletter to inspire potential customers. Just be sure to ask fans and followers for permission to use their photos.Brandear to photAlways use the hotel’s logo or name in your photos to increase awareness.Use hashtagsBusinesses in the tourism industry can take advantage of the use of hashtags on Instagram and Twitter to get better results with the visual content they share. Hashtags help users to discover the content but it is important not to go overboard with using too much hashtags in the descriptionsUse of hashtag #RicardoGomezGarrido on InstagramInvest in professional photos
Vale la pena invertir tiempo y dinero en crear fotos y videos profesionales. Las fotos profesionales pueden hacer la diferencia entre que el Betting Email List visual funcione o no sobre todo tratándose de la industria de turismo.Cada plataforma es diferente, las fotos que funcionan y consiguen engagement en una no significa que generen los mismos resultados en otra. Diferente tipo de imágenes, tamaños, colores y estilos funcionan en diferentes plataformas. Por eso no es buena idea usar las mismas imágenes en todas las plataformas.

Los hoteles y las empresas turísticas necesitan buenas portadas en Facebook y Twitter que representan el negocio y hacen que los clientes potenciales tengan ganas de buscar la maleta y hacer la reservación ya.Esta es una de las fotos ganadora de premios tomada por RicardoAward-winning photo of Volcan de Xico Pueden seguir a Ricardo en Facebook, Instagram y Twitter para que les inspire a viajar por México con sus fotos o vengan a visitar a México.Los visuales son memorables y eficaces, porque ayudan a las personas a procesar, comprender y retener más información de manera más rápida. No hay otra industria para cual esto es tan cierto como la industria de turismo.Cada foto que compartes en las redes sociales para tu hotel o empresa turística debe tener su propio objetivo (impulsar el tráfico, aumentar el engagement, obtener seguidores, etc.). El objetivo para los hoteles debe ser generar curiosidad y hacer que los usuarios den clic en la imagen y echan un vistazo a la nota en el blog.Los negocios en el sector de turismo pueden analizar las imágenes con mayor éxito de la competencia para obtener una mejor idea de lo que está resonando con el público objetivo.Las redes sociales desempeñan un papel cada vez más importante en muchos aspectos del turismo, especialmente en la búsqueda de información y las toma de decisiones. ¿Crees que la industria del turismo en México está preparada para aprovechar las redes sociales para mejorar los resultados?¿Para qué usas tú las redes sociales cuando se trata de viajar? ¿Estás creando imágenes que enganchan o videos en tu sitio web y las redes sociales? Comparte enlaces con nosotros en los comentarios para que echemos una mirada de tu presencia en las redes sociales si tienes un negocio en la industria de turismo… o puedes suscribirte a los contenidos para hacerte llegar tips como estos cada semana.

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