In late 2019, Google announced a two-part update to nofollow links .
The first part that affected the rankings of web pages already happened in September 2019: it was the evolution of nofollow Iceland Phone Number List with the addition of two new attributes such as “sponsored” (identifies links on a web that were created as part advertising, sponsorship or similar agreements) and “UGC” (stands for User Generated Content , and the value of the ugc attribute is recommended for links within user-generated content, such as comments and blog posts).
This new update allowed Google to consider useful information, to improve the ranking of web pages , which until September 2019 was completely ignored.
The sponsored and ugc attributes are treated as “Hints”. Nofollow will work the same as always until next month, at which point it will also be treated as a hint.
What is the nofollow update of March 1, 2020?
All link attributes – sponsored, ugc, and nofollow – now function as hints for Google to embed for ranking purposes. For crawling and indexing purposes , nofollow will become a hint on March 1, 2020.
Google never recommends using nofollow solely to block a page from being indexed!
Some publishers use nofollow to prevent pages from being crawled by “spiders” ( crawlers ) from Betting Email List . Typical pages linked to a nofollow could be links to user profiles, links to login pages, and links to sections of a website that could be interpreted as thin pages.
Using nofollow to prevent Google from crawling and indexing a page was never a good practice. There are more robust ways to prevent pages from being indexed (like the meta robots noindex directive).
Will the nofollow update affect the rankings?
It’s hard to predict how updating nofollow crawling and indexing links might affect ranking. It may depend on the pages Google chooses to crawl and index.
Google can establish rules to select which pages to index and which not to index. It is not unreasonable that Google chooses not to index low quality pages, in fact they have created a list with tips on what to do when there is a Core level update.
The suggestion, in general, is to focus on the quality of the published content, asking the questions that should always guide SEO- oriented writing :
Are we providing original information, adding value to the sources used?
Are we complete and exhaustive?
Do the article title and page title provide an effective summary of the content?
Does the author of the article show that he knows the subject well?
Does the content lack objective information that is easily verifiable and debatable?
Have we corrected any typographical or grammatical errors?
Does the article avoid the blatant advertising cut?
It will be objected that most of the criteria listed above cannot be controlled by Google’s algorithm . In reality, this is only partially true. RankBrain and BERT go precisely in the direction of making the relationship between the user’s search intent and the semantic value of the content indexed by the search engine more and more strict. Additionally, Google’s “quality raters” guidelines provide an important compendium for evaluation work done “manually”. These are aspects to which, in times of fake news , Google is giving increasing weight.