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Goals and conversion funnel in Google Analytics


Goals and conversion funnel in Google Analytics

By being clear about the processes that users will go through to meet objectives, you will be able to find faults and optimize your results more and more.
Blog and I was told about l to importance of generating goals for your website in Chief VP Operations Email Lists Analytics . I hope you were able to create them, but if not, I invite you to do it simply and easily with the help of Google support.

Now that you are clear about your goals or objectives, you should focus on the conversion funnel .

The funnels or conversion funnel are a summary of the different steps that a user has to take to meet an objective within a website: a registration , a purchase or the generation of a lead , for example.

Chief and VP of Operations Email Lists

Think of an everyday case: imagine that your goal is to lose eight kilos before Betting Email List arrives. This will not happen overnight (and if anyone knows of this miracle please let me know!). Since you have time, you prepare a plan: first you change your diet and lose the first kilo. Then you start going to the gym, drop the second, go for a run and so on. But when summer comes, you can’t always be in good shape … What happened? Too many parties? Ditching the gym? Did you allow yourself to be tempted by carrot cakes?

If you have an e-commerce and your goal is to sell , it is essential that you understand why your customers do not convert . Where have they left the process? Perhaps your purchase registration form is too long or the user has not been able to find what they were looking for. But if you don’t measure this, you won’t know what’s going on.

How to create a funnel
Activate funnel or conversion funnelTo generate a funnel or conversion funnel you must create a goal in Google Analytics . Before saving it, you need to activate the use of the conversion funnel , which will allow you to name the different steps and the related pages or URLs.

For example, the registration process for a Newsletter may have the following steps: enter the registration page, fill in the form and press the “Register” button. But there will be two related URLs: registration page and confirmation page. Then you must generate two steps in Google Analytics to know, for example, what percentage leave the form before submitting it.

Start analyzing the metrics of your site with the help of Google Analytics funnels, concentrating on the efficiency of each step of the process, since this will ensure that your users meet the objectives.

And to be in shape this summer do not get lost on the road, that Analytics will not be able to help you!

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