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Generation Z: Six Ways Today’s Teens Will Impact Our Businesses in 2020


Generation Z: Six Ways Today’s Teens Will Impact Our Businesses in 2020

The millennials, those born between 1980 and 1999, were the first generation to discover and embrace personal technology. Many remember how they learned to type on electric machines, saved their work on floppy disks and played with the first video consoles, their first computer, when they started surfing the Internet, PDAs, laptops, mobile phones that you basically just talked to, P2P file sharing, reading the first blog, when they received their first friend request and their first gaffes on a social network. And they can describe their first smartphone, their first selfie, and the first time they swiped on a touch screen in detail. However, for Gen Z, those born after 1999, these milestones are a thing of the past. A 15-year-old does not understand the world without the Internet, which has significant repercussions for companies. Let’s analyze the six major trends so that our companies can be adequately prepared: Product quality above everything else
Our teens lack brand loyalty. Born with all human knowledge in their pockets, they are on the hunt for quality determined by the public. Basically, brand loyalty means hesitation to try or consume, or make other brands compete, but this brake does not have teenagers connected to the danish cell phone companies . For businesses, this means traditional marketing takes a backseat to quality. Online reviews and comments are key In practically every category of consumer product, today’s teens prefer shopping online to shopping in the physical store, and it should come as no surprise that they are avid review readers, watch review videos, and calmly shop around to find the best deal. economical. For companies, this tells us that participating in conversations about products that are taking place on the Internet should be an objective. Generation Z wants to do it themselves
92% of adolescents admit that they access the Internet every day, with 1 in 4 affirming that they are practically connected almost permanently. Teens who have problems with a product will start their reaction online, looking for who has had the same problems before them. For companies, this may suggest the convenience of having self-service support tools that control online responses, it can be a great option, rather than leaving it in the hands of Internet users.


Don’t expect them to call your 900 number
Waiting in line for an agent to attend to them is something that does not fit in your head. Before using the telephone, they will prefer any other digital tool to obtain their answers. These tools can include knowledge database, automated / live chat, video, email, SMS, or social media. For companies, the message is clear, you have to connect with the Betting Email List through any of the channels of your choice. They want to use their own devices and apps
When the time comes for older Gen Zers to enter the world of work, they will have a wealth of experience using their favorite consumer apps and devices. If there was any hint with millennials already, Gen Z will expect to have the best software and devices available to do their jobs. “Bring-your-own” – whatever “represents a challenge for companies but in two terms, on the one hand there is the need to protect corporate data in a huge variety of applications and devices and, on the other hand, doing that data flows easily between different applications. They may not want to work for you:
Early indicators show that, overall, today’s teens are more entrepreneurial than any previous generation. Other considerations aside, 72% of high school students in the US say they would like to start their own business at some point. 76% say they would like to transform their hobbies into full-time jobs (compared to just 50% of millennials who said so). For businesses today, this means they must be prepared and think of a whole generation of micro businesses that will appear in the future. These six global digital trends, with differences of course between continents and countries, should come as no surprise: millennials have been pressuring companies for the past decade to respond to their requests about the incorporation of new technologies in their activity. The difference with generation Z is, perhaps, that today’s teenagers are less concerned with technology, for them it is a tool. The basics and keys of good companies remain unchanged: offer high quality products and services, find clients / consumers who become our prescribers, offer customer service whatever the channel chosen by them, and plan which ones are going to be. the tools of the future. The companies that are best prepared to win over Gen Z will be those that deliver these critical elements in a consistent and consistent manner.

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