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External marketing: what it is and how it will benefit your company


External marketing: what it is and how it will benefit your company

The external marketing is to delegate tasks internal marketing recruiting agencies or external professionals to design strategies and carry out , in order to achieve the defined objectives and increase profits. Is your online belgium phone number considering using external marketing services? In this article we talk about the advantages you can get if you decide on this option.list_altIndex of contents
External marketing: is it what your company needs?
Advantages of external marketing
How do I decide to whom to outsource my marketing tasks?
Success stories
External marketing: is it what your company needs?
The 2016 Gartner Marketing Organizational Design survey estimated that 40% of companies planned to increase marketing hires through outsourcing and agencies within 4-6 years.Do you like what you are reading? Subscribe to the blog!
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Leaders and marketers point to a number of problems, such as a lack of coordination among team members, or insufficient skills and competencies, as the main causes that many times the commercial results obtained are much lower than expectations.


In this sense, having an external marketing team or agency can help you implement new strategies and actions, or improve existing ones .marketing-outsourcingAdvantages of external marketing
There is an increasingly widespread trend among companies to outsource marketing tasks in order to take advantage of a number of advantages :1. Improved profitability
The contracting of external services usually generate a lower cost for our company , since it allows us to pay only for the services that are really needed and only when they are necessary.Therefore, this option is usually more profitable than having a permanent marketing Betting Email List on staff.2. Saving resources
Normally, in outsourcing marketing tasks, you work with a closed budget. An option that is almost always very economically advantageous, since it is known in advance how much the service is going to cost us, and it saves a lot in extra costs and, sometimes, unexpected or difficult to calculate, such as:Labor costs: salary, social security, vacations, sick leave …
Training needs for employees so that they are up-to-date in marketing techniques (whereas, with outsourcing, an expertise is already achieved).
Expenses derived from the workspace.
Investment in materials, equipment, infrastructure …
An especially important aspect is that, nowadays, digital marketing needs specific tools that represent a significant technological investment .

Most digital marketing agencies already have these tools and platforms, and include them in the price of the service, so the companies that hire them do not need to invest money in licenses, which can be quite expensive.3. Experience and know how
External marketing agencies or professionals do not work only for us, but they do it for a wide portfolio of clients and sectors, so they have much more knowledge and experience acquired , which they take advantage of in all their projects.Marketing agencies draw on their own knowledge and the experience they acquire from other clients to provide us with added value: different points of view, greater knowledge of tools and better recommendations thanks to the previous experience they acquire from their other clients.4. SpeedAnother advantage of external agencies is that, being totally focused on marketing, they detect and interpret market situations more quickly and efficiently , such as changes, trends, errors, new technologies … The advantage of this is that they can put implement a plan of action and adapt much earlier.By having more clients, they have the need to know the market in which they operate very well and to be very up-to-date with digital marketing techniques. This makes their adaptation to change much faster than that of an internal marketing profile .[PDF] How to start an Inbound Marketing department
5. Flexibility
Thanks to the speed and experience that we mentioned in previous sections, external marketing agencies have the possibility of being more flexible and adapting to changes more easily, without entailing an increase in costs.6. Training and innovation
When marketing talent comes from within a company, it should be the company itself that trains workers and ensures that these professionals are up-to-date in the sector and learn about new tools and trends.On the other hand, in an external agency its professionals are continuously training and learning to take advantage of this knowledge in all its clients. In this way, we can take advantage of this learning without assuming the cost of these training.

7. New perspectives
Related to the experience and know-how of external agencies, when a campaign does not work or we do not achieve the desired results, agencies are faster looking for and finding solutions , since they have a staff of professionals who are experts in digital marketing and a portfolio of clients from which they can obtain very useful learning.How do I decide to whom to outsource my marketing tasks?
Screenshot 2020-02-22 at 17.00.18Agency vs freelance
The first and most important question to ask yourself when you decide to outsource your marketing tasks is whether you should hire independent professionals (freelancers) or expert agencies in digital marketing.A freelancer is cheaper than an agency , but has limited capacity and availability and, in addition, it is very difficult for a single professional to embody all the knowledge and skills that are needed to perform digital marketing tasks. It can be a good option for a project or a specific area: SEO, social media, UX …, but if you need comprehensive help, the best option is usually to hire an agency .Although it has a higher cost, an agency offers more guarantees and has specialized profiles . In the same marketing agency you can have digital marketing professionals together with more technical profiles, which provide a more global approach.In case you decide to outsource your tasks to an online marketing agency , these are the most important factors that you must take into account to choose the best option. Take aim!1. Reputation
The agency you choose should be a reflection of the image it sells . Take a good look at their website, blog or profiles on social networks, and evaluate the digital marketing actions they are carrying out. The actions reflected by the agency should be its cover letter, and you should check if the strategies and types of campaigns carried out by the agency you are evaluating are aligned with the service they offer you.Before hiring an agency, you should carefully analze their own website and those of the clients they work for (they are almost always listed on the site), and check if it is posible to answer affirmatively to the following questions :Do they have a responsive design? Is it positive at the UX level?
Can you navigate quickly and safely?
Do you have links to your social networks?
Do you have subscription forms?
Do you have a blog?
Do they have valuable downloadable content?
Is your content well positioned in search engines?
Also see if there are comments and opinions of the agency on more general digital marketing portals, forums or blogs, and rate them.

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