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Eterno Calderón, a challenge with a lot of meaning


Eterno Calderón, a challenge with a lot of meaning

A few days ago, Líbero magazine started a campaign on Change.org called “Eterno Calderón” for Atlético de Madrid to donate Vicente Calderón’s organs to humble clubs.


Passion, that intense emotion that makes us capable of anything.
Líbero’s creative agency, LOLA MullenLowe is based on a principle that Jordan Phone Number List must always keep in mind, understand the emotional context of our client and its meaning.

For a fan like Atlético’s, the symbols are unquestionable and Vicente Calderón is one. The simple fact that the stadium is collapsed creates a feeling of sadness that the club has not yet managed to manage. On the contrary, Líbero, which defines itself as a magazine that treats soccer fans without shouting and that wants to bring social reflections closer to this sport, has perfectly understood that a brand must be endowed with meaning .


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For this reason it has been proposed that together we achieve that Atlético de Madrid donates its goals, stands, benches, lights … so that with your donations we can extend the life of the neighborhood clubs and thus carry the spirit of the Calderón, on the banks of the Manzanares to every corner of Madrid, thus turning the Calderón into an eternal stadium.

To achieve its purpose, LOLA MullenLowe uses ingredients such as storytelling , Betting Email List video capsules where each club that participates in the reception of organs explains their little story.

Thus, it seeks the involvement of its readers in a social cause and reinforces its DNA, because we are a committed magazine.


In addition, with this action, Libero demonstrates his ability to understand the digital environment . To reinforce its credibility, it uses platforms such as change.org and Google Maps where it geolocates the fields associated with the campaign. Offering the possibility with Street View to approach the scenes of the protagonists.

With this campaign format we achieve something very important in the midst of a crisis of credibility towards brands, we show the client that we care , we get them to believe us , that our mission is theirs too and that they know that we understand them , that we know how to put ourselves in their place .

Libero with #EternoCalderon reinforces the most important concept for a brand, its Reason Why . We all know what they do: magazines, but now we are more clear about their reason for being.

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