The new Inbound Marketing 2021 Study (EIM21) includes the analysis of the results obtained by companies in the education sector during 2020, among other 10 sectors.list_altIndex of contentsAnalysis methodology of the Inbound Marketing Study 2021Results of inbound marketing applied to companies in the education sectorEAE Business School: a success story of inbound marketing in the education sector
The data on this particular year are especially relevant because they reflect the behavior of users during the first measures of confinement and social distancing worldwide due to COVID-19, considering, in addition, that many of these measures continue to be in force in the list of the phone of 2021 and, therefore, behavioral habits are also maintained.Since then, companies in the education sector have been playing a fundamental role , since confinement and distancing have caused thousands of people to start spending more and more time being connected to the internet and, what is better, training. through online education platforms.Thus, in this context of the new normal, EIM21 has shown that inbound marketing strategies can help companies in the education sector to:Generate more demand for educational products or services
Shorten sales cycles
Reduce costs per acquisition (CPA)
Multiply traffic to web pages
Accelerate the conversion of records to customers
Position brands in target markets
Therefore, downloading and knowing in detail the results of the Inbound Marketing Study 2021 is something that will allow educational companies to discover what kind of benefits they can obtain by implementing inbound marketing strategies.
Do you like what you are reading? Subscribe to the blog!
EMAIL *your emailI have read and accept the Privacy and Cookies Policy .Analysis methodology of the Inbound Marketing Study 2021
The methodological bases applied in EIM21 are the following:Temporality:
The EIM21 includes the results obtained by the companies that have implemented inbound Betting Email List within the time range from 2017 to 2020.Show:
The EIM21 analyzes the results of a total of 67 companies, belonging to 11 different sectors and divided by business models (B2B and B2C). Regarding the education sector, the analyzed sample consisted of 4 companies.Metrics:
The metrics used in EIM21 to analyze the results of inbound marketing in educational companies were the following:Visits to the website
Total visits (organic + paid + others)
Only organic visits
User registrations to leads
Total records (organic + paid + others)
Organic Only Records
Total MQLs (organic + paid)
Inbound Marketing Study 2021: know the results of more than 60 real companies
Results of inbound marketing applied to companies in the education sector
Next, we will show you the results obtained by educational companies in terms of attracting visits (traffic), capturing records ( leads ) and conversion to MQL ( marketing qualified leads ) when implementing inbound marketing strategies combined with methodologies specially designed by InboundCycle .
In the segments for capturing visits and registrations, you will see that we first explain the total results and then the organic ones , while in the segment on converting leads to MQL you will see only the total results. We explain:The totals are the sum of the results obtained through organic channels, pay, social networking, referral, direct, among others.
The organic are only those results obtained through organic channels, mainly by SEO positioning of the contents of the blogs.
Results of attracting visitors in educational projects
The total traffic capture that companies in the education sector managed to have went from being more than 312,000 visits in the first semester to more than 6 and a half million in the eighth semester . This means that, as you will see in the following graph, traffic generation multiplied by 10.38 in the first two years (from semester 1 to semester 4), and by 20.41 until the fourth year of the projects (from semester 1 to semester 8).EIM21 – Evolution of visits in projects in the education sectorHowever, we have the most interesting results when analyzing the evolution of visits captured by organic techniques , which mainly have to do with the positioning of company blogs in search engines such as Google, through the publication of content designed with SEO parameters .Thus, in the following graph you will realize that if you implement inbound marketing in your educational company, you could start to multiply by 11.74 the visits to your website in the first two years (from semester 1 to semester 4), and by 23.62 until the fourth year of the project (from semester 1 to semester 8).EIM21 – Evolution of organic visits in projects in the education sectorResults of the acquisition of records in educational projects
The capture of total registrations that companies in the education sector managed to have went from being more than 5,000 leads in the first semester to more than 19,000 in the eighth semester . This means that, as you will see in the following graph, traffic generation multiplied by 3.54 in the first two years (from semester 1 to semester 8).EIM21 – Evolution of records in projects in the education sector
On the other hand, in terms of attracting leads through organic techniques , you will notice with the following graph that, like other educational companies, you could multiply the registrations by 6.18 in the four years of implementing an inbound marketing strategy.EIM21 – Evolution of organic records in education sector projectsResults of MQL uptake in educational projects
After InboundCycle educational companies implemented lead scoring and lead nurturing techniques , they managed to multiply the conversion of leads to MQL by 1.55 in the four years of their inbound projects. This is how you can see it in the following graph, which shows the evolution from the first semester to the eighth:EIM21 – Evolution of MQLs in projects in the education sectorEAE Business School: a success story of inbound marketing in the education sectorOne of the companies in the education sector analyzed in the 2021 Inbound Marketing Study is EAE Business School . For the project of this business school, in InboundCycle we plan and execute an inbound marketing strategy based on 4 main actions:Definition of the buyer persona , which was defined in 4 different profiles for EAE Business School.
Identification of the keywords with the greatest potential to give visibility to the web page.
Publication of downloadable content focused on the interests of the different buyer persona, in order to promote the capture of records.
Long-term engagement work.
With the execution of this roadmap, the company was finally able to begin to achieve its objectives in terms of attracting visits to its website, and future conversion of visits to leads, and from leads to end customers.”We know that inbound marketing has had a very large reputational impact, because the results are noticeable at the level of business growth.”Nacho Cecilia( Responsible for brand, communication and reputation at EAE Business School).We invite you to download the EAE Business School success story so that you can better understand how an inbound marketing strategy is implemented in a company in the education sector.Finally, it is important to note that all the results presented in the Inbound Marketing Study 2021 were achieved not only through conventional inbound marketing strategies, but also through the application of certain methodologies designed exclusively by InboundCycle .And it is that inbound marketing is a strategy that is constantly evolving, so in InboundCycle we permanently study all its advances and its range of possibilities in order to develop increasingly better techniques, tactics and methodologies.If you want to be up to date with our studies, analyzes and discoveries, subscribe to our blog to be able to send you the information that is of interest to you.