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Digital Strategy: 4 Essential Steps


Digital Strategy: 4 Essential Steps

” The digital strategy that you propose, has to be in line with the business objectives of your company or project.”
The digitization of companies is a pending task for a large number of these. And digital Ghana Phone Number List, one of its most sensitive areas when it comes to putting it into practice, due to the scope it has within the organization of the company, as it is capable of touching each of its areas and directly impacting the account of results.

In light of what has been practiced in these months studying the Master in Direct and Digital Marketing at UPF BSM , these would be the appropriate steps to develop and integrate a Digital Strategy within a company, regardless of its size.

But before these 4 steps, something fundamental: The digital strategy that you propose, has to be in line with the business objectives of your company or project. Do not forget that the final objective is to show the impact within the economic results.

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Before putting any point on paper, it is essential to have the environment well identified. An external and internal analysis will give you a perspective of the situation your company is in and will give you the guidelines to project your plan.

To perform these analyzes, there are several tools that will help you have a realistic view of the situation. It is important to develop a SWOT that will be very useful to detect the weaknesses and strengths of the Betting Email List own situation, and also to detect the threats and opportunities that your business environment offers you.

Performing a SWOT will allow you to draw all kinds of conclusions, from the state of the sector where you operate, the level of your competition and, perhaps most importantly, being able to detect what needs your consumers have.

Once the SWOT is done , we are ready for the second step.


With our SWOT in hand, we are in a position to start throwing out ideas and develop our marketing plan . The information we have will allow us to define our marketing objectives.

How do we get started? The first thing is to ask yourself “What do I want to achieve?” That key question will show us the way to find your specific goals and the best way to get there.

It is important that the objectives you set are specific: unique users, leads, traffic through SEO, are some examples.

The objectives can be several, but they all have one characteristic: they must be measurable, achievable, realistic and limited in time. It’s what marketers call SMART .

Keep an eye on the amount of objects that you consider. If you have many, it is possible that you get confused and saturated when performing the actions. Better define a few and we are ready to find the strategy that leads us to achieve those goals.


It is time to enter the zone. The strategy is the set of actions that we will carry out to achieve the proposed objectives. This can range from getting leads to an email marketing strategy. The options are many and the channels as well, so we must be rigorous in creating the strategy so that it does not get us out of the way.

At this point, we must be clear about the target audience we are targeting. And not only that, we must know how they move, where they are informed, their tastes, etc. Having the target audience identified is vital to reach the proposed objectives.

Ready that, it is time to move on to the content strategy. This consists of a series of actions that you are going to develop and communicate in your campaign. To have everything in control, we recommend that you plan the content, the channel, the moment and the KPIS that will define the results of each action.

It is essential that your content strategy has a publication calendar that helps you to be clear about the development of the channels you chose for your content strategy.

Here you must have the publication schedule, the copy (or content of the post), complementary elements (photos, videos, links), keywords and tags (which will help you see in Google Analytics the performance of your content on social channels ).

Also, do not forget SEO, that set of keywords that will possess your content in search engines.


We already have almost everything: We carry out the analysis of our company and its environment through the SWOT , we set our objectives (measurable and with a fixed duration) and the publication calendar that we have established to achieve them. Now, as I explained in the previous point, we have to have the Key Performance Indicators (KPI’s) , the key indicators that will give us the results of our content strategy.

All the actions you execute deliver a series of data that you must follow up and know how to interpret.

Today there are a series of digital tools that allow us to track the path of clicks generated by our publications. The one used by most is Google Analytics , which will give you the indicators and movements that are generated within your website. Others, like Similar Web, give you general data that can help complement your reports.

Remember that Digital Marketing gives you the option of permanently optimizing your actions. It is time to permanently measure the results and adjust your strategy according to the needs you have.


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