+8801744383834

24/7 Customer Support

WhatsApp +8801744383834

Digital Marketing Strategies: what it is, how to do it + [Examples]

Content

Digital Marketing Strategies: what it is, how to do it + [Examples]

If you want to start or grow a digital project, it is important to choose the marketing strategy to develop.
If we take time to plan and create our digital marketing strategies, then we avoid many problems when developing our projects. Work earlier to have fewer problems later.
What is the current problem of many Germany Business Phone List and professionals? We want quick solutions to our problems that most of the time is simplified with a I want to sell more. This is how many of the inquiries I receive daily in my office are. But what is selling more?
¿ Billable more, sell more units, improve my profitability or simply to circulate more items through my hands without knowing very well that we get a result in clean it ?
In this article I propose to review all the necessary concepts to understand it.

Digital Marketing Strategies
What is a digital marketing strategy?
How to make a complete digital strategy?
1) Audit of your current situation
2) Advantages and disadvantages of your product or service
3) Define the target audience
4) What are your available resources?
5) Define goals for your business
6) Choose the marketing strategies to follow
7) Measure your strategies and correct deviations
7 examples of digital marketing strategies that can be adapted to our project
# 1 Conduct effective content marketing
# 2 Boost your social networks
# 3 The importance of the consumer as a prescriber of your brand
# 4 Improve User Experience (UX)
# 5 How to start my SEO strategy?
# 6 SEM or PPC campaigns to attract traffic
# 7 Analytics tools to measure results
Conclution
Do you use digital marketing strategies in your own projects? Did you know them? Are there strategies that you think we should add?
What is a digital marketing strategy?
The digital marketing strategy in each project is all the actions we take to achieve the defined objectives.
In a digital world in constant transformation, strategy is an ideal way to adapt to constant changes in the environment. And today we have at hand, many variables to influence and improve our professional and business results.
The strategy allows us to decide what to do, how to do, what to communicate, by what means or means and above all, to measure and defend the profitability differentials for our company or business. The marketing strategies have to adjust our goals in order to maximize the results and have the feeling that the effort is worthwhile. At least from my point of view. Without objectives we will not know where we have to advance.

 

Germany Business Phone List

And to improve, we have to measure, over and over again, and check the progress made. And to encourage ourselves we have to get results to throw the snowball rolling. Everything is related but we are going to see it in parts, if you think so. I leave you related content that might also interest you:
Digital Marketing Consultant: What it is, what it does and what it knows [2019]

Step-by-step Digital Marketing Plan

Trafficker Digital: what it is, functions, projects and characteristics

How to make a complete digital strategy?
Before any project that is presented to us, we have to position ourselves and do a little situation analysis before making decisions. It is the same as visiting a doctor. You explain your symptoms to him, he makes a first examination and usually asks for medical tests: blood tests, scan, CT, whatever it takes and finally, the opinion is made and a treatment is given. The evolution of the patient is seen and it is measured again in case the treatment has to be varied.
In the entrepreneurial world of businessmen and professionals, it is sometimes forgotten or that perception sometimes reaches us. A call of 15 minutes or less looks for a recipe or remedy that works. And we cannot skip the steps that any doctor would do when faced with the situation of your business:

1) Audit of your current situation
Audit, analysis or opinion of your current situation. If this analysis is also done from outside the company, it can be even more objective The analysis has to be done from the outside: How is my product perceived? At what price and quality level do we compete? What does our competition do? Do we have it identified? Do we show or communicate the advantages of our product on our website or social networks? Do Betting Email List understand us? and also inside: Do I have a physical or digital store? Is it attractive? Do people come and I have not just closed or do not come because they do not even know that I exist? Do I have a community or do I have to create it? Are we active in social networks or do we not serve them?

These are some of the many questions that we have to ask in this study phase that, depending on the project, can last from a couple of days to a few weeks or months depending on the size of the project itself. There are no hard and fast rules. The objective in this phase is to be clear about our current situation in order to start planning the strategy that will transform our results in the near future.

To carry it out, we currently have a multitude of tools to analyze our internal and external situation that allow us to obtain a first evaluation of the patient:

Ahrefs
SimilarWeb
Semrush
Sistrix
Safecont
2) Advantages and disadvantages of your product or service
The second part is to analyze our product or service. The objective must focus on the characteristics of our offer to the market.

Is there a demand? Are we competitive? Where does our value reside? What make us different from the others? Why should they buy our product or service?
We have to be very objective in this phase of the analysis so as not to get carried away by appearances or unfounded beliefs. The more rigorous we do the analysis, the less errors we will transfer to our marketing strategy. And the more critical and rigorous we are, the less disappointments we will take later.

3) Define the target audience
Once our situation, competition and our own product have been defined. We have to define our audience. Who are we addressing? Who can buy from us or be interested in our product or service?

It has happened to me to enter a business of several years that still is not clear who are its best customers. On the other hand, there are other entrepreneurs who know the regular customer very well but have not tried to find other niches or types of customers different from the current ones.

The objective observation will help us of course, but also the tests to measure the response of new audiences. We have multiple tools to observe the behavior of unknown audiences until now. From a small segmented advertising campaign to observing responses and comments from the public on our social networks.
4) What are your available resources?
One of the first things we know is that resources are limited. Our production capacity, our premises or our website. Our resources are finite and we must maximize their utility. I am not referring exclusively to financial ones.
There are limits on time, tasks, personnel, storage space. All are variables that we have to consider in our global marketing strategy.

As there are finite resources, in practically all projects, we have to select profitable objectives that help us finance growth and move up the ladder in our professional careers.
5) Define goals for your business
Once all the previous variables have been defined, it is time to select objectives. Ours. The unique objectives of each project.
We have to define them with SMART characteristics : specific, measurable, achievable, realistic and on time.
A good idea is to set goals for different time frames. Working with annual objectives with quarterly stages and monthly goals will help us to provide feedback or redirect the strategies based on the hits achieved.
objectives-smart-marketing-strategies
6) Choose the marketing strategies to follow
Once we know the patient’s illness, it is easier to choose the remedy. Experience, consistency, common sense and our skills will help us select the best marketing strategies for our project.
Now later we will see them in more detail but we have to choose the dose of medicine that improves our results account and not only the one that alleviates the pain. I think they understand me. It’s not just about surviving when we talk about digital marketing strategies. We want to improve our results with financial data that supports our sales funnels, that objectively supports our new sales strategy.
7) Measure your strategies and correct deviations
And as always we have to constantly measure. What is not measured, it is not known if it improves. The appraisals are subjective and we have to transform them into objective data that we can compare and optimize.

And if the results are not as expected from the beginning, correct the deviations as soon as possible to reach the objectives in a timely manner.

The metric system must be defined together with the objectives so that we have a transparent system for evaluating achievements.

7 examples of digital marketing strategies that can be adapted to our project
Every project is different. It is not the same to carry out digital marketing strategies for a restaurant in a big city than for a medical office, for example.

Each professional or company requires a different action, at all times. But for simplicity, we are going to see some of the main strategies that we often carry out:

7-Digital-Marketing-Strategies
# 1 Conduct effective content marketing
They say content is king. I personally do not like to be so categorical or limiting but it is true that content is vital to position digital projects.

If your project wants to have a relevant place on the internet, it must be positioned in search engines and appear regularly on social networks. Google and the main search engines have to find it, if possible, among the top positions. And in social networks, through hastags or mentions we have to try to improve its organic reach, as much as possible.

To do this, we have to create content regularly. Depending on the digital strategy we choose, this content will be through a blog post on our website or X weekly posts on our social networks.

What kind of content? The one that connects with our audience. We have to adapt to it and use the channels and means that they use. From videos, to post, images or podcast that allow us to communicate our message.

# 2 Boost your social networks
Social networks are very important today to communicate with your audience. Both with the person who visits and buys you and with the potential that could be attracted in the future by your product or service.

They allow us specific channels to reach clients that we could not otherwise reach and all communication combinations (videos, sound, music, photos, messages, …)

For the general public, lately the companies of the Facebook group have been doing very well. Both Facebook and Instagram, Messenger or Whatsapp.

If you are looking for a professional client, LinkedIN may be your option.

For the young public, networks such as Snapchat or Tik Tok are hitting hard.

And in image, Pinterest has added new outreach features lately.

We have to find and work on the network or networks that best suit our objectives and projects.

# 3 The importance of the consumer as a prescriber of your brand
Word of mouth has always worked and the tools that allow us to collect opinions and reviews from your customers must be enhanced.

GMB ( Google My Business ) is hitting hard for its integration into the search engine and its associated products such as Google Maps.

You only have to look at platforms such as Amazon or Booking. The products with the best reviews and highest rated by customers receive more orders and get more sales.

The recommendation of a user is very powerful and our goal is to leave our clients with a memory or feeling sufficient for them to leave us their emotions and share them with the rest of the community.

# 4 Improve User Experience (UX)
Today the user experience is vital to position in search engines and for customers to repeat the visit on our website.

Attractive content, well-designed pages where the customer can easily find what they are looking for, all neatly ordered and ready to be displayed just like when you visit the nearest Ikea store.

Bright and colorful stores attract more than those who see the years go by without even a new coat of paint on their walls. You understand me, right? because the same thing happens with web pages. They must be living beings that are periodically and constantly updated and not remain parked, as in many cases, with obsolete or out-of-date information.

# 5 How to start my SEO strategy?
An SEO strategy has to start if possible from minute 1 of the conception of your website. In the end it all adds up and if you do things right from the start, you will have come a long way. Organic traffic is always important.

In the case of ongoing projects, any time is a good time to improve the structure of the information on your website and work on advertising your resources to achieve external links that improve your search engine positioning.

I see SEO as a long-distance race for which you must always be training. Things done well always help or as I would say in my time as a coach: “Always on my team.”

# 6 SEM or PPC campaigns to attract traffic
If SEO is the long-distance race, SEM and PPC campaigns can be a smooth 100 meters but with care. Advertising platforms have been constantly changing in recent months and results can easily vary due to the many variables that affect them.

It is true that they help us to promote projects at any time but we have to manage the budget very diligently to avoid surprises and achieve the results that we have set in our objectives.

For me, they should always be in any type of marketing strategy that wants to accelerate their short-term results for their proven effectiveness. Do you notice that it is my specialty?

# 7 Analytics tools to measure results
In digital marketing strategies we always have to leave space to measure achievements and results. Today we have many free tools that can help us a lot and of course, other paid ones that give you much more detail on all the metrics received.

But having it installed and configured from the beginning: Google Analytics, Search Console and Facebook Pixel begin to give you important information about the characteristics of the public that visits your digital project.

From there, depending on the needs of our project, we can delve into obtaining metrics that control the achievement of our proposed objectives.

Conclution
Using digital marketing strategies helps us to manage all the variables of the projects with an orderly method that allows us to measure the progress and the impact achieved with each one of them. It helps us as a visit to the doctor would when we are sick: analysis, diagnosis and treatment to evaluate after a while.

Working with strategies adds coherence and rigor to the process, making it easier to work in one direction and see results quickly that help us validate our ideas.

They help us to achieve quantifiable and measurable results that we can transform into real benefits that feed us back along the way.

For me, it is essential to work with them in the projects in which we collaborate as digital marketing consultants .

Do you use digital marketing strategies in your own projects? Did you know them? Are there strategies that you think we should add?
I would love to know your point of view and share it with the community to add value together. Dare to comment.

Other related content that might interest you:

What is Google Adwords (Ads) and how does it work? Updated guide 2019

What is Facebook Ads, what is it for and how to make profitable ads

PPC or Pay per click: what is it, advantages and main platforms

Leave a comment

Your email address will not be published.