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Difference between Standard and Dynamic Banner

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Difference between Standard and Dynamic Banner

If you are entering the world of digital Czech Republic Phone Number List , you may have considered the idea of ​​launching a banner ad to promote your brand. This, without a doubt, is one of the best ways to attract your audience, either through retargeting or a good Adwords campaign.

One of the decisions to make when designing the banner is the format in which you want to launch the ad. Do you want to advertise through a video, a GIF or maybe just an attractive image of your product or service with a good “call to action”? Depending on the type of piece you want to develop, we will talk about standard or dynamic formats.

Differences between standard and dynamic banner:

The standard formats are the most basic banners, designed in .jpg, .gif or .swf (flash). Their weight is limited to approximately 150KB (the weight depends on the site where you advertise), giving the possibility of being static or animated, depending on the format in which they have been designed.

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On the other hand, dynamic formats , also called “rich media”, provide advanced options such as sound, video or special animations such as the expansion of the ad when hovering over it. These formats are more visual, in addition to supporting a greater weight (up to 10 MB, depending on the web).

The production cost of this type of parts is usually higher than that of standard formats, however, they provide greater attraction and visibility. On the other hand, it must be taken into account that it is necessary to hire an Adserver to be able to serve the piece.

If you are interested in learning about the various rich media formats that Betting Email List offers to advertise your brand on the Internet,
This website offers different services, among which its visual examples of real campaigns in different formats stand out, or its benchmark with KPI’s of interest on the operation of the different formats by country.

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