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Demographic analysis of social networks in 2016

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Demographic analysis of social networks in 2016

Last Updated October 3rd, 2020 at 05:18 pm

It is very important to know for sure how many people (and which people) roam each social network if you have a company and are looking to make a space for yourself in the digital world. It is a bit obvious to clarify that it is convenient to be present in each and every one of them; But knowing specifically the demographics of the networks will allow you to create more successful strategies and not spend time or money on social networks that are not ideal for your company.

Roee Ganot, a social media specialist from Israel, did a demographic analysis of social media in 2016 that we find relevant to share and comment with you. We will talk about how many users the networks have, the predominant age ranges in each one, the different levels of interaction and the growing importance of videos on social networks.

How many active users does each social network have?
The size of each social network can be measured based on the number of active users. Today, Facebook leads the way with more than 1,700 m illion users . Do you know the population of China, the country with the largest population in the world? 1,357 million users ; Facebook surpasses it by 343 million. A lot.

We know that it is a platform that welcomes us in our most diverse emotional states: from the euphoria and happiness that invades us when we want to show the photos of our last trip, to that new modality of sadness: scrolling the beginning infinitely.

It is followed by YouTube with more than one billion users who listen to country music, watch Indian food recipes for celiacs or look for the summary of the semi-final of the 1966 England Soccer World Cup.

The rest of the networks and their number of users: WhatsApp 900 million, LinkedIn 450 million, Instagram 400 million, Google+ 300 million, Flickr 112 million, SnapChat 100 million and MySpace 50 million.

The cake would be distributed like this:

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Levels of interaction
A bird in hand is better than a hundred flying (the post should already be called “From old sayings and excessive parentheses”, right?). A large number of users do not guarantee anything if the target you are targeting does not interact with the publications. Again, Facebook seems to be the leader in this area: users share, like, and comment regularly . Instagram, Twitter and LinkedIn accompany Facebook within the most active networks in terms of interaction.

The low level of interaction is not necessarily an obstacle to success in a social network. What yes, we must be aware of the terrain in which we are entering and create a strategy that seeks in advance to make up for that little sine qua non interaction of the platform.

Age groups
Users appear to move like age-delimited herds. For example. and l 90% of users of Instagram have less than 35 years .

Facebook has ⅓ of users in the age group from 35 to 54 years, and another ⅔ distributed between 18 and 34 years. It is a very well distributed platform.

Some experts estimate that about 70 users over 50 use SnapChat. If your company is a denture company, I would leave SnapChat a bit relegated.

The relevance of video on social media
The video format is becoming more and more popular within social networks; even outside of specific video platforms like YouTube and Vine.

Facebook has more than 8,000 million video views per day, and SnapChat 6,000 million (with a tenth of users than Facebook). 75% of users on social networks watch videos weekly, and 55% do so daily. The average user spends approximately one hour watching videos per day.

It is essential to create videos for your social media channels, otherwise you will lose a lot of interaction and followers.

Understanding the demographics of social media will help you create a stronger Betting Email List strategy. Be aware of the fluctuations and migrations that usually happen when a new social network becomes popular. Therefore, we will have to see what 2017 holds for us. We hope we are here to tell you about it.

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