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Content plan: 11 steps to implement it in your company

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Content plan: 11 steps to implement it in your company

Any company that wants to improve its search engine positioning must work on its content marketing . Creating a blog in a CMS, preparing articles optimized with the appropriate keywords and generating qualified visits that convert is a process that must be studied. There are a series of steps to follow, but above all, a strategy and a content plan must be developed that is capable of attracting users who may be Bulgaria Phone Number List in the products and services offered by the company. Before starting to explain how to develop a content plan and why it is important to follow a strategy in this regard, it is convenient that you be clear about what content marketing is and why you have to work on it to manage a blog. I’ll tell you about it in this post! list_altIndex of contents
Content marketing: what is it and why work on it?
How are content marketing and inbound marketing related?
Generate content for each of the phases of the purchase cycle
Steps to implement a content plan
Content marketing: what is it and why work on it?
The content marketing focuses on creating content of interest to your target audience or buyer individual, customized and tailored to the specific needs of each of the phases of the buying cycle.

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It is a fundamental part of any inbound marketing strategy, as well as of any company that wants to manage a blog on its website and get qualified traffic.Do you like what you are reading? Subscribe to the blog!
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How are content marketing and inbound marketing related?
As for the question of “why is it important to work on it”, we can mention several Betting Email List .While it is true that keyword research is essential to know what to talk about at all times and plan the content of our blog , there are many other aspects that we must consider, including:Know the buyer person
Analyze your purchase cycle
On the one hand, it will be essential to develop one or more buyer persona profiles and know how the information we provide can satisfy their main problems and needs. It will be useless to create content that we believe will provide a lot of value when this content may not be solving the doubts or needs of our buyer persona. Therefore, understanding it and knowing it very well is a very important aspect.On the other hand, we must develop the purchase cycle of our buyer persona. That is, this content that we want to position in search engines must be aligned with each of the phases of the purchase cycle through which our buyer persona passes, what we call the ” customer journey “.When we develop a good content plan, we ensure that the visits that come to our website are of quality and, therefore, little by little we can increase their interest in our products and services thanks to the educational and informative content.Although it is very common to use targeted content for the attraction phase , where the part of the conversion funnel is much broader and we can reach more people, we have to focus our online marketing strategies on generating content for all phases, as you I explain in the next section.content plan inboundcycle purchase processGenerate content for each of the phases of the purchase cycle
The phases of the purchase cycle are closely related to the phases of the funnel (TOFU, MOFU and BOFU) that we see in the image:content plan stepsThis will help us to better understand what type of content we have to develop in order to meet the needs of our buyer persona in each of these phases:Consciousness phase
At this stage the content should be much more generic. Away from commercial information, we will create articles, videos or infographics of a mainly informative and / or educational nature .It should be borne in mind that in this phase the user is not looking for which brands can solve their need, especially because perhaps they still do not understand that need or what are the options to solve it. At this time, you just have a concern, an interest or a need to know more about a specific topic.Later you will realize that this need must be solved in another way, but, for the moment, we will not talk about our products because that could generate ejection in the user.

Investigation phase
In this phase, the user already knows their need, begins to look for information and options, introducing terms that are closer to the keywords of our products or services. However, we still should not talk about our brand or company, but about the solutions that exist to solve these possible problems of the buyer person.

Probably, these solutions that we provide you in the form of information are not always related to our products or services, but they will help us to capture the attention of the user and to take us as a reference within this matter.

The important thing is that the user trusts the content that we offer them in a disinterested way, and that is how they should perceive it. That is to say, the user should not feel that we want to sell him something, but rather provide him with help that he will identify as useful, honest and truthful because we are specialized in that field of knowledge. In this way we avoid the rejection that we could still generate in these first phases of the purchase cycle.

Decision phase
At this stage the user already knows what solutions exist for their need, so they will enter a decision process. What to take into account to elaborate our content in this part?

Here we must begin to talk about what are the best options we can provide for your specific need.
We can develop deeper and more concrete content of the solutions, but we still do not talk about the brand.
Action phase
In the final phase , the user has already decided on one of the options and we need to get him to contact us. We can then work on branded content, which encourages commercial contact.

Steps to implement a content plan
Once you have analyzed what content marketing consists of and how it relates to inbound marketing, it is time to tackle the implementation of a content strategy.

Although I propose 11 basic steps to follow to implement a content plan, the truth is that you can adapt this process to the needs of your project.

1. Blog creation and design
First of all, we must decide which content manager we want to use to develop our blog. This decision will depend on the objectives and needs of our project, but also on the resources we have.

There are multiple options, but these are some of the most common:

WordPress.com: completely free, but with limitations.
WordPress.org: involves the cost of hiring hosting and domain, but offers more possibilities.
HubSpot: very intuitive and complete, although at a higher price.
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What content manager is best for our blog?
Between the free version of WordPress and the paid version, the truth is that we recommend the paid version because it has much less limitations and is quite affordable.

Now, between WordPress and HubSpot, HubSpot is definitely more convenient, not because it is the CMS with which we work, but because of the amount of functionalities it offers at all levels (for automation in inbound marketing, for web design and landing pages, to manage sales and customer service…). However, of course, the cost is higher.

When choosing the content manager we must weigh all the pros and cons, and assess the best option for our company. It is important to consider many aspects in addition to the price before deciding on one or the other platform. This free guide on the 7 most popular CMS on the market will help you in your choice, since in it you will find an assessment of each of the CMS and a very practical comparison.

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