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Clubhouse: Excessive Advertising or Real Trendsetter?

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Clubhouse: Excessive Advertising or Real Trendsetter?

4 questions to analyze Clubhouse as a Czech Republic Phone Number List tool

What will you find in this content?

Yuval Ben-Itzhak talks about Clubhouse
What is the current paradigm?
What is interesting about Clubhouse?
What could the Clubhouse boom mean for marketers?
The future: regulation and competition
Clubhouse is the new social network, based on audio; But unlike podcasts, the broadcasts are live, there is a panel of speakers and the rest of the audience is a listener, although if the moderators allow it, they can ask questions while interacting. Once the session is over, it disappears and cannot be consulted or repeated, so you have to be present to consume the content. Sometimes, preventing that, if the panel is very good, we usually record the session.

Should you be in Clubhouse as a content creator? What advantages and disadvantages does the new social network have? To answer these questions, nothing better than the point of view of an expert.

Czech-Republic Phone Number List

Yuval Ben-Itzhak talks about Clubhouse
Yuval Ben-Itzhak
Yuval Ben-Itzhak, President of Socialbakers , the quintessential tool for creating, inspiring, and planning social media content, recently wrote an article with his perspective on Clubhouse, the new social phenomenon. Here are his full reflections:

What is the current paradigm?
Currently, Clubhouse has about 2 million weekly active users, and many are still waiting to receive an invitation. It is, without a doubt, the application of the moment and the most relevant topic today, even with the participation of Elon Musk and Mark Zuckerberg, which has given it a good boost in recent weeks.

However, although today many people rush to enter the chats, it has also been commented that the application can be a kind of ‘time thief’, since users can spend hours listening to conversations until they manage to find a revealed data

What is interesting about Clubhouse?
Essentially, the app gives people access to interesting conversations at a time when the pandemic has forced us to keep our distance. Also, and this is truly unique, Clubhouse is democratizing access to inspiring leaders, celebrities, and even education.

Where else can users chat with Silicon Valley angel investors, listen to music moguls, or talk to the CEO of a Fortune 500 company?

4 questions about Clubhouse
What could the Clubhouse boom mean for marketers?
Taking into account what we know about the app today, I see endless possibilities for marketers to reach their target audience with relevant content. Clubhouse rooms could serve the same purpose as “smaller” influencers, who are leveraged by marketers to reach and connect with their audiences on a specific topic, be it makeup or fitness, for example.

Another aspect of the Clubhouse that should make it very attractive to marketers is the direct contact it provides with their audience. Now more than ever, consumers are looking for brands to be authentic, accessible and trustworthy. Brands that open up to the interactive Clubhouse format are likely to gain more credibility with their current and potential customers.

Lastly, Clubhouse offers brands the opportunity to ‘show off’ their expertise. For example, if you’re a brand like Nike, you want your customers to know that you have experience understanding what a runner needs from a pair of high-performance running shoes. Clubhouse chat rooms could be the perfect environment to share that knowledge and build credibility for the brand.

Without a doubt, it is clear that the platform has the potential to be a powerful tool for marketers; However, in the digital world, success has a price.

The future: regulation and competition
With around 2 million weekly active users, Clubhouse’s direct reach is small today compared to established social media platforms . However, one thing is for sure: when Clubhouse decides to make the leap, goes ‘mainstream’ , and opens up to users and advertisers, it will face the same challenges as the rest of the social networks: regulation or moderation of content and digital pollution.

you must be in clubhouse
Facebook and Twitter have long grappled with how to moderate content, using a mix of technology and man-hours to tackle the problem. But what will Clubhouse users think when the platform loses its raw, unfiltered appeal? And how will the platform moderate the audio content? Clubhouse has published a post on Community Moderation, which is certainly a good start. However, guidelines in this regard seem to depend largely on individuals ‘behaving’ well and following established guidelines, and not so much on technology as an aid to managing that moderation at scale.

Clubhouse members report conversations with business leaders, opinion leaders, and celebrities. They have conversations on all kinds of topics, from music and philosophy to comedy and more. Where else could users have such an experience today? The answer is: nowhere. But, as with any social media app, Clubhouse’s long-term success will depend on its ability to attract and retain users and scale while offering something unique. Today, the platform is exclusively accessible, which adds a factor of attraction and mystery, but where will users be when Twitter launches Spaces or if Facebook decides to compete with a similar format?

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