The arrival of December brings with it Christmas shopping, a time of year marked on the calendar by the increase in sales. The behavior of consumers worldwide allows us to define trends and consumption habits so that any international business is prepared to respond effectively to the biggest shopping season of the year. It is no secret that the Christmas holidays play a fundamental role in e-commerce transactions, expecting 20% of total online sales revenues worldwide for this period. Stylight has compiled in its marketing study, the purchase intention of international consumers, including the key france mobile number list dates by country and their variations in fashion tastes. The study allows a strategic approach to the Christmas season by international e-commerce in order to seduce their potential customers. Christmas 2015: Summary of e-commerce trends According to Adobe’s study of online shopping forecasts for Christmas 2015, this season’s transactions will account for about 20% of online spending worldwide. The study shows that the United States forms the largest market for online shopping, as online sales revenue for the Christmas season is expected to exceed those of the United Kingdom, France and Germany combined. Black Friday and Cyber Monday will undoubtedly be fundamental in increasing online sales in the North American country.
The rise of m-commerce
2015 represents a vital year for m-commerce. Purchases through mobile devices continue to grow, especially in countries such as the United States, where, for the first time, mobile drives the majority of online commercial traffic (51% according to Adobe). As far as the fashion industry is concerned, it has seen a 116% increase in global mobile traffic compared to the previous year. The countries of reference in the use of Betting Email List devices for their Christmas purchases are Italy, Austria and Norway. According to eBay’s annual TNS study, one in three Italians will buy through their mobile device. According to Adobe, 29% of Austrian users will search for the perfect Christmas gift via mobile. For its part, in Norway 25% of online Christmas sales come from mobile devices. In Spain, the eBay study maintains that 73% of users will buy their Christmas gifts through the Internet and 50% of them will do so through their mobile devices. As a curious fact, the favorite place for Spaniards from which to shop online (whether with a laptop, smartphone or tablet) is the sofa. As for the most propitious moment, more than a third of Internet users claim to do it between 5:00 p.m. and 7:00 p.m. Black Friday and Cyber Monday are already 4.6% of online sales for the whole year in Spain The last Friday in November, the day after Thanksgiving in the United States, is Black Friday, which officially marks the beginning of Christmas shopping both in physical establishments and on the Internet. This day is followed by Cyber Monday, the Monday following Thanksgiving. On these two significant dates, businesses launch great discounts and offers that will not stop until the end of the year. In the United States, Cyber Monday is expected to generate up to $ 3 billion, three times more than on a normal shopping day, being one of the busiest days in the US with respect to the fashion industry in that country, the most sought after item during the pre-Christmas season are maxi dresses. For their part, the British maintain more traditional tastes, betting on Christmas sweaters. 43% of English people say they use social media to choose “the best” product compared to 25% last year. In Spain, Black Friday and Cyber Monday are increasingly gaining strength, as according to Adigital (Spanish Association of the Digital Economy), they will represent 4.6% of online sales for the entire year. December 8: key date of consumption in Spain 31% of Germans start their Christmas shopping before November, ahead of their Italian neighbors. However, the most profitable day will be December 7, a week after Advent. In France, December 7 is also the best time to buy online, although the French spend much more on the January sales. French consumers pay particular attention to product reviews before making their Christmas purchases, making use of these in 36% of their online purchases. However, the Spanish still prefer January 6 as the date to open Christmas gifts on the occasion of the Three Kings festival. For this reason, more and more Spaniards wait until the January sales to make their purchases, competing on that date with December 8. An average of 235 euros in Christmas gifts per person is estimated in Spain, exceeding the Italian average of 195 euros. With regard to their fashion tastes, the most sought after product by Spaniards in the run-up to Christmas are ponchos. Holland and Belgium are the latest countries Buyers from the Netherlands and Belgium are the last to make their Christmas purchases, despite the fact that the first holiday where gifts are exchanged takes place on December 5. According to the Adobe study, neither country will enjoy deep discounts until the sales. However, the day of greatest online consumption is December 14, a week and a day later than in Spain. On this day, Belgium will spend up to $ 89 million, twice as much as on a normal day.