Surely you already know what HubSpot is and what it is used for, but have you ever stopped to think about who is behind all this tool and who invented the concept of inbound marketing that today moves millions of users on the internet and has generated a digital superindustry around you?It is clear that human resources are one of the most important assets of a company, and if HubSpot has become the successful Sri Lanka Phone Number List that it is today it is precisely because of the people behind it. This post is intended to be a short history class on HubSpot and its creators, Brian Halligan and Dharmesh Shah.Are you staying for class?list_altIndex of contents
Brief history of HubSpot
The big names behind the project
HubSpot’s Big Milestones
Towards the future of inbound and HubSpot software
Brief history of HubSpot
Brian Halligan and Dharmesh Shah met at the Massachusetts Institute of Technology (MIT), Boston’s university of technology, one of the most prestigious in the world. They both saw the potential that email marketing had then combined with other marketing strategies. It was in July 2006 when it all started.
Brian Halligan and Dharmesh ShahFrom their analysis of the way in which users were changing their consumption habits, fleeing from intrusive advertising, and the technology they had at hand thanks to their studies at MIT, they created the philosophy and methodology of inbound marketing ; and HubSpot was the software they designed to carry it out and implement it.And do you know what his first step was? Indeed! They created the HubSpot blog. A channel to position yourself with quality content about what this new software was and how the inbound methodology was going to work.In 2008 they activated their Sales and License Sales team. And that allowed them to start marketing the HubSpot tool as such.From then on, they developed the software technology to become what it is today: a very complete tool not only dedicated to marketing but also to sales with the development of a CRM and other functionalities for commercial teams. It currently has a Marketing Hub, a Sales Hub and a Service Hub. An all-in-on designed to cover all the needs of a complete team.Do you like what you are reading? Subscribe to the blog!EMAIL *your email
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In 2012 INBOUND was born , the largest inbound marketing event worldwide. It started with a “modest” Betting Email List
of 3,000 attendees, but in 2019 they reached no less than 25,000 attendees. It is held annually in Boston and is where they usually present all the news and implementations of the tool. In 2020, due to COVID-19, it has been the first year that they have done it online. The event, in addition to dealing with marketing issues, has an excellent panel of speakers such as Michelle Obama (2017) or Chimamanda Ngozi Adichie (2018).In 2013 they established their first international office, choosing Dublin (Ireland) as their second headquarters that would bring them closer to the European public. Today HubSpot has offices in: USA, Dublin, Singapore, Paris, Sydney, Tokyo, Berlin and Bogotá. And in 2014 they made the jump to the New York Stock Exchange, thus opening their sale to public offering.Currently, its Partner program is made up of more than 2,500 agencies around the world, including InboundCycle as a Diamond Partner, they work in up to 6 languages and their software is available in no less than more than 100 countries around the world. .The big names behind the projectBrian halligan
Brian Halligan received a BA in Electronic Engineering from the University of Vermont and an MBA from the Massachusetts Institute of Technology (MIT) School of Business Administration and Management.Brian halligan hubspotLinked from the beginning of his professional career with software companies, in 2006 he co-founded HubSpot with Dharmesh Shah, his partner at MIT. In 2011 he received the Entrepreneur of the Year award from one of the Big Four, Ernst & Young (EY).He is currently a part of MIT as an occasional reader and is a great speaker for platforms such as TED Talks or, in a smaller format, TEDx. In 2019 we were able to hear him in one of his talks in Barcelona, in a Hubspot User Group (HUG) organized by the agency .Together with Dharmesh, they have made HubSpot the leading inbound marketing software company and listed on the Inc. 500 as the 2nd fastest growingsoftware company in the world.Halligan currently serves as CEO of the company. One of their best-known slogans is “Success is a delighted customer: there is nothing better.” Something that has undoubtedly been able to transport the values of HubSpot.CTA – Hire HubSpot with InboundCycle
Dharmesh Shah is the technical brain of the company. He has a degree in Computer Science from the University of Alabama, and a Master’s degree in Technology Management from MIT.Dharmesh Shah hubspotTech entrepreneur, Shah has released 10 software products throughout his career. Before creating HubSpot with Brian Halligan, he founded Pyramid Digital Solutions, a financial industry software company where he served as CEO and lead developer from 1994 to 2005.One of its most important milestones within the company was the creation of the cultural code in 2013. A business document that is still referred to today as a basic pillar that any company must take into account in its formation and development.Currently, Dharmesh Shah works as the CTO of HubSpot and is the Business Angel of more than 60 startups. He is also behind the OnStartups blog , a site with more than 700,000 members in its online community.Featured bibliography of both creatorsInbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online , by Brian Halligan and Dharmesh Shah. Its latest update is from 2017 and, although inbound techniques have advanced a lot in such a short time, their core values remain intact and what has changed is the way in which they are carried out.Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History , by Brian Halligan and David Meerman Scott. In this book, the two authors review a marketing strategy based on the business development of the rock band Grateful Dead .
HubSpot’s Culture Code , by Dharmesh Shah, published openly on SlideShare. A very high value document that explains what the cultural code of a company is and the importance of implementing it in any business.
HubSpot’s Culture Code
They both also have TEDx talks, like this one from Brian Halligan’s “ Inbound HR: Brian Halligan at TEDxUMassAmherst. ” In this talk, Halligan delves into the concept of corporate culture.
HubSpot’s Big Milestones
And if we have to talk about his great achievements, where do we stop? Next we are going to look at some of the most important milestones of the company to understand how it has become what we know today.
1. Model change with the Flywheel
From the marketing funnel to the Flywheel. In 2018 HubSpot introduced this innovative model that revolutionized the concept of the sales funnel. Does this mean that the funnel is no longer useful? No, they simply redesign it and give it more continuity, making it not have an end and the possibilities for aspects such as user loyalty and the option of continuing to buy complementary products or services (cross selling) or higher versions or upgrades (up selling) are much higher.
2. Glassdoor Award for “Best Place To Work in 2020”
His application of a strong and established company culture makes a dent and is honored with this award from Glassdoor for his success. An award that is awarded annually, on a global scale, and that takes into account general factors of the company, such as the workplace, professional opportunities or the balance between work and personal life, among others.
3. Award for the best product for marketing professionals in the “G2 Crowd Best Software Awards 2020”
A contest that, in this edition, had among its participants up to 57,844 companies from all over the world. A milestone, too, because HubSpot managed to appear in the Best Software for Business, Best Software for Products, and Best Product for Sales Teams listings.
4. Consolidation of INBOUND as the largest inbound marketing event worldwide
Even in the situation of a global pandemic, they have known how to adapt and get half the world to be aware of the event. The virtuality of this edition has broken the physical barrier of having to travel to Boston for the event and has allowed a completely new interaction during the annual sessions.
Towards the future of inbound and HubSpot software
But the story does not end there. As I told you before, INBOUND is where they present all their annual news, and this year they have not been left behind. Let’s see some of the most outstanding:
The union between Canva and HubSpot has been one of the most anticipated developments. In this way, the ability to design CTAs within HS with greater fluidity and a wide range of options with one of the most popular design tools on the market will allow HS users to save time achieving incredible results.
Launch of the CMS Hub in Professional & Enterprise modalities: the incorporation of a content manager in the platform is something that many have been waiting for for a long time and will provide small and medium-sized companies with the possibility of rapidly scaling their web pages.
New pricing model : HubSpot is no stranger to the current world situation, and that is why the INBOUND presented a new pricing model that came into effect on October 21, 2020. For example, Marketing Hub customers only they will pay for those contacts who win through email or advertisements, and they get free storage of up to 1 million contacts with whom they do not interact, such as “unsubscribed” or “bounced”.
HubSpot is doing things very well, and this is where we, as a specialized agency, consider that it is the most powerful and most complete tool in all its functionalities , which is why it adds great value to our marketing actions.
What did you think of this trip? Now you know a little better the history of HubSpot and who is behind this entire digital paradigm. Without personalities and minds like those of Brian Halligan or Dharmesh Shah, today our little universe of inbound marketing would not exist.