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Boost your content marketing strategy through design


Boost your content marketing strategy through design

In the age of over-information, the challenge is to develop a content marketing strategy that gains visibility and stays relevant . Content creators must constantly reinvent themselves and learn new skills to be competitive – one of them is design.Being clear about the basic design principles is the first step to start creating good visual experiences, and in this article I want to give you the keys to achieve it. Shall we start?The attention economy
We live in the age of over-information and, as with most goods, when there is excess supply, the value goes down. The same thing happens with information: although there is more abundance of information, its value to the www canada phone number goes down .In fact, the excess of information is so drastic that consumers not only refuse to pay for it, they simply no longer have the physical capacity to consume all the information that interests them. This means they must choose: welcome to the care economy !As content creators, we must battle to be chosen by the consumer. We must attract them to our content, maximize the attention we’ve worked so hard to get, and finally convince them that our content is so good it’s worth sharing.Do you like what you are reading? Subscribe to the blog!
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This may seem like an increasingly difficult task, as the world of content marketing is increasingly saturated and competitive. It is no longer enough to have a good story to tell , a potentially viral piece of content, or an article that contains valuable information based on extensive research.Nowadays, you need to develop the correct inbound strategy to make your content more visible on the most prominent channels, you have to build relationships and form alliances with key people in your environment to extend the reach of your articles to new audiences. And you must publish your content in such a way that it captivates and connects with your audience. In other words, you should seek to maximize engagement .



Engagement should be your measure of success par excellence. Achieving it means that you have attracted the right audience to your page, you have produced content of interest and usefulness, and you have been able to present it in a way that you have successfully communicated the information.Knowing the correct principles to improve this last point is what I am going to focus on in this article.The human being is a visual animal
The human being is, Betting Email List , a visual animal, today more than ever. Our mobile screens have become our portal to a virtual world on which we practically depend to survive.Plus, those same screens are getting exponentially better, faster, sharper, and sharper with each passing year, making us more demanding consumers of high-quality visual content .In short: having basic design knowledge is no longer an option for content creators if we want to stay relevant.visual marketingSource: neomamHowever, when I talk about visual content I don’t mean the idea of ​​using some images here and there to make your article look more interesting. I mean using a holistic methodology to create a visual experience that captivates your audience. This means thinking about how the user will navigate your content, interact with your page, and consume your information .Do you want to encourage the reader to comment or rate your article? Would you like to direct them to a specific CTA? The answers to these types of questions will affect the viewing experience you should create.When you spend days, or maybe weeks, producing an article for your blog, it pays to put a little more time into your budget to create the right viewing experience for your goals and needs. To achieve this, you must first understand the basic principles of visual communication and the design process.Click here to download the guide “Contents: the pillar of inbound marketing”
Understand what design is before designing
Design is much more than just assembling a few visual elements that can subjectively look good on canvas, it is much more than learning how to use design programs to create complex graphics on your computer, and it is definitely much more than mimcking. What is fashionable.Primarily, the design must solve a problem , serve a purpose, add value, and be unique to the application for which it is to be used. In other words: design can be defined as a methodology or process that uses creativity, strategy, context, information and feedback to generate solutions that solve the problems in question.Outside of a specific context, thinking about design in these terms can seem a bit abstract, so I’ve created a list of basic principles to help you think about design the right way. Take good note!5 design principles you should know
design principlesSource: VENNGAGE1. The problem to be solved and the purpose to be fulfilled must be the center of your design
Before you start creating your viewing experience, you need to understand what you want to achieve . Without a clear purpose, your visual content runs the risk of becoming just background noise or an unnecessary distraction. If you are writing an article, first think about the next two initial questions.1. What do you want to get out of your readers?
Do you want to sell a product or service? Do you want to build authority for your brand? Or do you want to promote loyalty in your consumers? Maybe you just want to inform your audience, or maybe what you want is to generate controversy and stimulate interaction with your content.Your visual strategy should be based on the answers to these types of questions. If you want to sell a product or service, you must persuade your audience and direct them to a CTA to capitalize on their attention to generate a sale. To do that, you must understand the importance of contrast in the elements you want to highlight , and you must understand the psychology behind color theory .


Source: ovacenMaybe your main goal is to inform your readers and make sure you communicate your most important points effectively? In that case, it is essential that you use the principles of the typographic hierarchy , which establishes the order of importance of the text using typographic elements such as fonts, sizes and weights. Also, you could summarize your most relevant points using visual tools like one of these types of infographics . You like them?22Source: VENNGAGE2. What is / are the main idea (s) that you want to communicate to your readers?
Do you have a strong core message that you want to communicate effectively? Or is your article a series of steps that must be separated to be more easily digested by the reader?Knowing what you want to communicate to your audience is vital to structure your content and your visuals correctly . You should think about your tone, your style and how you present your copy. Are you clear already?content marketing designSource: BonitismsI love how the author uses this image to complement the copy. Alone, this image has little meaning, but accompanied by the title it manages to communicate the central message with force.2. Design should be useful, not just beautiful
“Less is more” is one of the most used phrases in design. The elements you decide to add to your design should add value, not take up space . There must be a clear reason for these elements to exist within your content. Either to incite an emotion that should be highlighted or to give a hint of what is to come. Each image should serve a clear purpose within the big picture of your project.Don’t be afraid to leave blank or empty space. In fact, in design we have a name for this, we call it “negative space” , and it is often very useful when used correctly. It can help direct the reader’s attention to a point of interest or it can even be used for something as simple as letting the eyes rest from the constant consumption of information.

negative space design marketing content

Source: dzoom

Here is an example of negative space in photography: a very effective way to highlight the subject of the photo and let the viewer breathe. How about?

3. Design must communicate, not confuse
I often come across content that is full of unnecessary visuals that don’t communicate anything important. In fact, sometimes these images can be a source of confusion for the reader.

This doesn’t mean that everything you do has to appear structured, organized, and boring. You can actually be as creative and unique as you want, as long as the visuals you include help communicate your message.

content marketing design

Source: martha moments

Some elements in this design don’t need to be there, but they certainly add value and send a message. From how they are laid out on the page to the tone they exude, these images provide context and open the way to what to expect as you read the magazine.

4. Design should complement, not complicate
Your design should flow naturally with your content, it shouldn’t interfere with your core message or force your audience to work hard to understand what its purpose is.

Think of your viewing experience as a complement to the content itself, just as a good wine pairs perfectly with the right dish.

Think about how your visuals are going to contribute to the central goal of your content and perhaps your entire page. Do not fill your posts with images and visuals for the obligation to improve your SEO, think about how those images will emphasize or personify your content to give even more force to your central message.

To understand how to design a visual experience that contributes to your content, ask yourself: what can design and visuals do that words can’t? There will be the key!

Think of color, movement, asymmetry, depth, and negative space . These are some of the areas where visuals can complement your written content and add value to your core objective.

Also think about how these visuals will intensify emotions and behaviors in your audience, and ask yourself if those feelings align with the result you hope to get from your readers.

content marketing design

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