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Blog presentation

Content

Blog presentation

Contents made by the students of the Master in Direct and Digital Marketing on the application of the relationship marketing model to brand communication and sales strategies.
This blog has its origin in the Master in Direct and Digital Marketing of the Barcelona School of Management-Pompeu Fabra University and was born with a double purpose.On the one hand, it aims to how to get cell phone numbers for marketing useful content to all Marketing professionals who are interested in applying the relationship marketing model to the communication and sales strategies of their brands. Strategies that, of course, make intensive use of digital media – in an integrated way with traditional media – and that pursue the three classic objectives of relationship marketing: attract new customers, sell more to those we already have and achieve their loyalty to long term.

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Second, it wants to become an instrument at the service of the master’s degree participants : a dissemination channel for their research on best practices in digital Betting Email List carried out by brands from all kinds of sectors, both locally and internationally.True to the essence of the Barcelona School of Managemen, the DNA of the Blog of the Master in Direct and Digital Marketing is collaboration and co-creation . Consequently, the contents will be generated by the participants of the master throughout the program, as well as by the professors of the teaching staff.And, of course, all readers are invited to enrich them with their comments on the posts that are published.

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