Surely you have heard of the famous Black Friday. This key day for many companies comes imported directly from the United States and many businesses agree that, on this day, their sales multiply. Do you want to know how to get the most out of Black Friday? Read on and find out. list_altIndex of contents
What is Black Friday? And Cyber Monday?
Black Friday: 10 marketing ideas to get the most out of it
What is Black Friday? And Cyber Monday?
Black Friday is a world famous day that is celebrated on the last Friday of November every year, the day after American Thanksgiving. “Black Friday” is the starting signal for Christmas shopping: the craze to find deals for Chritmas gifts is unleashed on this day. It is very cell phone number database download that the so-called Cyber Monday also sounds to you. This day is celebrated on the Monday following Black Friday, and it began to be celebrated in 2005 mainly to encourage sales in digital businesses. Do you like what you are reading? Subscribe to the blog!
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Curiosities about Black Friday
Today, both Black Friday and Cyber Monday are crucial days for business sales of all kinds. Do you think it is not so bad? Well, with these curiosities you will finish convincing yourself:
A business typically marks its losses in red and profits in black. Hence, “Black Day” receives its name: it is one of the biggest profit days of the year for many, many businesses around the world.
A clothing or technology store is practically obliged to do some special action for Black Friday: they are the protagonists of this day for the customer! Men are the ones who shop the most on Black Friday. According to data from Black Friday Global, specifically in Spain, they buy an average of 4 products between 8:00 p.m. and 9:00 p.m. and spend an average of € 173 in total. Black Friday: 10 marketing ideas to get the most out of it
1. Notify your database
Don’t wait for Black Friday or Cyber Monday to arrive to communicate with your customers. Send an email in advance notifying of the promotions that you can find in the items in your store. ICC – black friday (6)
2. Causes impulsive selling
Generate a sense of urgency by adding, for example, a countdown to your promotions. Do it both in the promotional emails that you send to your database and on your Betting Email List . You can create a special landing or banners for the event. And it is that Black Friday and marketing go very hand in hand.
ICC – black friday (5)3. Create a “Gift Guide”
Creating a “Gift Guide” can be a great idea. For some, Black Friday is a compulsive shopping day, but for many others, this day is the beginning of Christmas shopping, so if you make it easier for them to search, they will be able to buy more and better.
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4. Promote the offers that will be available several weeks before
Notify or promote well in advance which products will be on sale on Black Friday. You can make a video as a teaser or simply a banner with a landing where the user can find what offers you will have. So that day it will go directly to your website because it will know that it will find what it is looking for there. CC – black friday (1) 5. A good opportunity to get new subscribers
Many users can visit your website for the first time on Black Friday. Take advantage of the occasion and suggest that they subscribe to your newsletter. You can tell them that by subscribing they will be able to find all the information related to Black Friday, Cyber Monday promotions or other offers during the year.
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6. Create a special Black Friday discount code
A special discount code for Black Friday is a great idea. Not only because of the feeling you generate in the user, who feels that he is really taking advantage of an offer by putting the code, but also because it will be very easy for you to laer analyze the sales of this day. ICC – black friday (2)
7. Include a chatbot
Including a chatbot on your website with special messages for Black Friday can help generate, even more, that sense of urgency in the purchase. You can promote certain items, promote the discount coupon, mention how much time is left for the offers to end, among other options. black friday marketing ideas 8. Create a flash offer to generate more urgency
Everyone knows that what happens on Black Friday stays on Black Friday… However, if you create a flash offer on your page, the feeling that this promotion is now or it never helps generate more sales. black friday ideas marketing flash offer 9. Prepare a retargeting campaign for Cyber Monday
Your abandoned cart numbers are likely to increase on Black Friday. Try to get them back by doing a retargeting campaign to get back those potential sales on Cyber Monday. 10. Not everything is discounts on Black Friday
If you want Black Friday to serve not only to generate more consumerism, you can turn the tables. Do not offer a discount to the users of your page: use these dates to be the one who “gives away”. It offers a higher cost that will be allocated to a specific cause, such as an NGO.
ICC – black friday (4) Now that you know some marketing techniques for Black Friday, you can surely face this day with good expectations. Prepare your ideas for Black Friday and do not miss the opportunity to multiply your sales: a good preview of the Christmas sales! Do you have any other ideas for this day? Let me know in the comment section! New call-to-action