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Bad for some, advantage for others.


Bad for some, advantage for others.

Last week Apple released the latest version of the iPhone. Of the first news that have been published about the new Smartphone has been that, both the iPhone-6 and the 6 Plus version, are doubled. From my point of view, if a customer pays between € 699 and € 799, in the case of Spain, I understand that they will want to receive a product with some different characteristics compared to other previous versions or mobile number list for marketing recently launched by other brands. But I don’t know if the fact that the phone bends in everyday circumstances, like carrying it in your pocket or deep in your purse, is the kind of differentiation that we would be thinking about when we invest that amount of money. There are those who have taken advantage of this circumstance: Kit Kat. Taking advantage of the problem in the latest version of the famous Smartphone -and spread on social networks with the hashtag #bendgate and following the line of its slogan in English “have a break, have a Kit Kat” – Kit Kat launched a tweet related to this . The tweet shows a split chocolate bar accompanied by the text “We don’t bend, we #break” (we don’t bend, we break).


In less than 1 hour the message was retweeted 1,000 times. The company chose to promote the tweet until it reached 23,000 retweets and 10,000 favorites. I believe that Kit Kat has been very clever and has known how to take advantage of an unfavorable circumstance for a Betting Email List in another sector (although it is often said that they better talk about you even if it is bad). Not only has it managed to become part of the “#bendgate case” but it has also been able to surpass its competitor Oreo in terms of retweets and favorites. Oreo did something similar in 2013 when there was a blackout during the Super-Bowl final and it garnered 15,000 retweets and more than 6,000 favorites. By the way, a Kit Kat costs around € 1 and offers us the experience of being able to fold it until it breaks. You can read the news in English of the #Bendgate case at the following link: KitKat’s # Bendgate

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