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Baby Boomers prefer to commit to brands that do the things they love the most

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Baby Boomers prefer to commit to brands that do the things they love the most

Although millennials are usually the ones who get the attention of studies, analyzes and articles in the specialized press, the truth is that the market is not made up solely of them and they are not the only ones who can or they are consuming. The truth is that there are many more consumer segments and some of them have perhaps even more and better consumption prospects. On the list of consumers that china mobile phone number sample should woo should, in fact, be the baby boomers, the generation made up of retirees and who are a more than interesting source of spending. Baby boomers are relevant for many reasons. On the one hand, they are very powerful from a demographic point of view, since they form very large segments of the population, especially in those markets where the population is aging. On the other hand, not only do they have on average a more solvent economic situation than, for example, their grandchildren, but they also have much more capacity and willingness to spend. Seducing baby boomers requires, of course, its own rules and its own elements. The footholds that brands must focus on to gain the attention of these consumers cannot be the same as those they employ to seduce millennials or members of the middle generations. To get closer to them it is necessary to use the codes that this generation imposes.

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What do baby boomers expect? According to a CrowdTwist analysis collected by MediaPost , the key to reaching baby boomers are, in short, two elements.Good customer service (and that you understand them)What should the relationship be like between brands and their baby boomers? According to the data of the analysis, the Betting Email List of this generational group prefer to associate with those brands that allow them to do the things they like the most. In other words, for brands to be able to capture and maintain their attention, they will have to offer them those things that interest them.For example, a key element for brands to engage with their consumers are loyalty programs, but in the case of members of this generation, the same elements that are used on a recurring basis should not be used to get millennials to engage. relate to them. Thus, 71.2% of baby boomers would not make an effort to earn points and benefits in a loyalty program that forces them to tweet, leave comments or open and click on emails, which are some of the tools used by the brands to seduce millennials with their loyalty programs. Baby boomers prefer to take surveys or visit websites. By putting some of these realities into data, 86.6% of baby boomers say they would be willing to take a survey.But it is not only important to understand what they hope or do not expect to do but also what they intend to gain from it. Baby boomers are receptive to those loyalty programs that allow them to save, but also those that give them free products or those that allow them to convert their points into donations to NGOs.An advertisement that is really designed for themYou just have to sit down for a moment to watch television and look at the commercials that are broadcast in any commercial break. How many of those messages feature a retiree? The answer is that very few are, although some brands (which are directly targeting this market, such as denture adhesives) have understood the idea.Because, to reach the heart of a baby boomer, brands have to create ads that are truly relevant to them. As they point out in the analysis, baby boomers want to see ads featuring women their age and they want the content that brands offer to be really designed for their needs and what really fits with them. Thus, for example, the beauty and fashion advice that these types of messages usually use must be adapted to the problems and tastes of these consumers.Also, they respond differently to different types of messages. To create an advertising message that fits these consumers it is necessary to understand what they need and also to create messages that have meaning, that is, that are really meaningful.The messages must not only be adapted to their ages and needs, but must also work on what their expectations and values ​​are. Thus, the Internet is for them an element to search for information and read recommendations and, although they use the Internet to consume information and connect with their friends and family, they continue to use traditional media, such as radio or television and newspapers, on a recurring basis. to access the news.

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