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Are mobile devices stealing the limelight from traditional store windows?

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Are mobile devices stealing the limelight from traditional store windows?

The increasing popularity of smartphones is having a direct impact on how we consume. Being always connected and always carrying a screen in hand has changed the way in which consumers interact with and access products. Information is always available and consumers only have to take their mobile phone out of their pocket to access it. This is having a direct impact on consumer habits, which have changed significantly in recent times. The impact they are having is unquestionable. In the heat of this always connected reality, they have been born from social TV, watching television while looking at the screens of mobile devices, to showrooming, going to physical stores to see products that are later bought on the internet . They are not the only novelties that are modifying consumption patterns. Buyers have also learned to compare on-site, to seek more information or to use mobile phones as a platform to achieve better purchasing conditions while in stores, making the shopping experience no longer limited to just one channel. And in addition, new list of all china mobiles , new ways of consuming and mobile devices are having a direct impact on formulas that seemed more resistant. In fact, some analysts consider that the main streets of cities, those that traditionally registered the highest peak of consumer visitors and where brand windows were crowded, are seeing a change in the situation due to mobile phones .

 

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Thus, they believe that, although the economic crisis has taken the blame for business closures and changes in brand strategies (as well as the fact that, for example, some businesses have given way to others), the situation is much more complex and that what is driving shop windows out of city centers is a much more profound change in consumer habits. Millennials prefer leisure to occupy those positions and, furthermore, they use the Internet to do what they used to do in those stores. The situation is also quite global. A study from a few years ago pointed out that traffic on the main streets of Spanish cities had fallen by 6% , causing fewer consumers to circulate on the main commercial roads in Spain. Is all this therefore a sign that shopping already means something else? Window shopping, mobile behavior The issue will be material for debate in the coming years and could become one of the items of concern for brands in the following years. Are traditional formulas losing the power to attract Betting Email List and are the usual elements moving to mobile? That is, is the change much more complex and much more revolutionary than what was being thought? A recent Forrester study points out, in fact, that window shopping is becoming less and less physical. “If you’ve seen fewer shoppers going to shop windows lately, it may be because they’re at home doing it from their couches,” explains Nicole Dvorak, a data analyst at the firm, in a post , “That is, they are discovering and exploring products without necessarily intending to buy them. ” Going to look at stores for the sake of looking, something that consumers used to do on city streets as one more way to hang out, is now also done on the internet. The data thus allow us to conclude it. According to Forrester figures, 68% of tablet owners visited an online store at least once a month, a figure that exceeds that of those who visit media, videos and even, they say, social networks. Entering online stores also means procrastinating in them as is done in physical stores. On the street, you don’t just enter one store, but rather several. The same thing is done on the internet: only half of the respondents entered Amazon alone. The interesting thing is not only that a certain behavior of the universe of physical commerce is ringing in the online universe, but also that commerce is focused in a very similar way to that of the ‘usual’ stores. Consumers, the Forrester study points out, use their tablet visits to online stores to discover and explore. That is, they do the same thing they did when they walked the streets looking at shop windows. They are not going to buy directly but to see what there is, to look.

 

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