Much is said about what millennials are like and what is the ideal way to approach them, and in fact, brands (especially those aimed at a young audience) are focusing a large part of their efforts on connecting with this age group. But are millennials really that different from other generations? That is not what it seems in the light of data from a recent Adroit Digital report based on interviews of young and old with chinese mobile phone number and computers. Yes, it is true that those under 35 years of age buy more online than those over that age, but the difference is not very significant. Thus, both millennials and the rest of the population buy mostly in physical stores (57% in the case of the former, 61% in the latter, and in both groups, men more than women). Regarding mobile purchases, 15% of millennials do so regularly, but only 12% of those over 35 years of age. Also in purchase through the PC, the first winners: 28% compared to 26%. What social media influences your purchasing decisions the most? Knowing which social networks have the greatest influence among consumers is a very sweet piece of information for brands, which can thus take advantage of the most effective channels. But here again, there are differences between the two age groups, but not as abysmal as we usually think.
Among those over 35 years of age, many more say that the social has no influence on them (21%, a much higher percentage in women and lower in men). Among millennials only 15% think so (although also more women than men).Leaving this data aside, in both groups the greatest influence is had by the reviews of other users (with 55% and 54%), and among the large social platforms, the winner is Facebook, with 20% of all the respondents stating that this network influenced their purchases. What is seen on Pinterest and Twitter affects only a Betting Email List , regardless of age, and perhaps the biggest difference is found in the importance of Instagram, which does not dazzle anyone over 35 years old, but it does have its value for 3% of minors of said age.The influence of online adsBoth millennials and older buyers say that it is more common for them to click on native ads than on banners, but this is especially true among the former (81% agree with this statement, compared to 75% of the latter).Regarding remarketing, 83% of young people and 77% of older people find it annoying, but that does not mean that it does not work, although less among millennials: 73% of boys and 75% of the rest of population believe that they are more likely to return to a website after seeing remarketing ads.What products do they buy via mobile?Although we already saw that the proportion of purchases via mobile was higher among young people, if we analyze the type of products purchased through this channel there are only major differences in one category: millennials are much more likely to buy entertainment through mobile (47 % vs. 38%). Beyond that, the categories that are most purchased via mobile are gifts and, curiously, clothing (millennials by 35%, previous generations by 31%).