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Amazon Advertising: What is it and why should you use it?

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Amazon Advertising: What is it and why should you use it?

When we consider launching a sales-oriented advertising campaign , we will almost certainly think of Facebook or Google at first . This is something totally normal, since they are such important and influential brands that it is inevitable that they are part of our top of mind and, therefore, appear in our mind automatically and almost unconsciously.However, in this article I want to talk to you about another possibility , about an interesting option that I recommend that you add to your priority list: Amazon Advertising .list_altIndex of contents
What is Amazon Advertising?
The two great Amazon Advertising placement options
The different formats of Amazon Advertising
Why should Amazon Advertising be part of your digital strategy and how it can help you
Success stories
Google and cell phone number database free are still the leaders in online advertising, but Amazon is close behind
What is Amazon Advertising?
Amazon Advertising is Amazon’s pay-per-click advertising platform . As with other similar solutions, advertisers can place ads in different locations, use different options to segment the audience that can see them, and pay only when users click on them.amazonadvertising cover

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Amazon is, today, the online sales platform aimed at the most important end customer , the best known and the one that generates the most income. More than enough arguments for it to be taken into account in our marketing and sales strategies.For this, there is Amazon Advertising, the pay-per-click advertising system that Amazon makes available to those advertisers who wish to advertise their products or services.Amazon Adversiting allows us to choose different locations where to show our ads , as well as various audience targeting options . If we hit these two variables, location and segmentation, we can reach the ideal target that interests us the most. Take note of how to do it!Do you like what you are reading? Subscribe to the blog!
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The two great Amazon Advertising placement options
Within the Amazon Advertising ecosystem we can distinguish between two great location options :Ads within the Amazon page itself . It is the most direct option, and its main advantage for brands is that they can take advantage of a high-quality flow of visitors, since, in general, most users only visit Amazon when we already have a strong intention to buy. In other words, with these ads we can reach users who are already at the bottom of the conversion funnel and who, therefore, have a high probability of becoming real customers.
Ads in other places on the internet . Amazon Advertising is not limited to the shopping platform itself, but thanks to Amazon DSP (which we will explain in greater detail in another section), advertisers also have the ability to publish ads all over the internet. This option allows you to segment users based on the information Amazon has about them. For example, we can direct ads to users who are showing signs that they are possibly going to buy a product similar to ours very soon, either because they usually buy products from this category or because they have previously searched for information about our brand.
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The different formats of Amazon Advertising
Sponsored Products
These types of ads are displayed in search results and on product detail pages, directing Amazon users directly to a specific product that is sold on the platform.With this class of ads you can increase the sales of your products , since they will have greater visibility by being shown in a prominent place on the results page: usually at the top or bottom, as well as on other product detail pages.Sponsored Products are triggered by keywords and advertisers have a number of options:Choose between different types of concordance.
Establish a daily budget.
Set the duration of the campaign.
Featured Ads (Sponsored Brands)
They are ads aimed at generating sales and brand awareness ( branding ) through keywords , but always on search results. Its main objective is to promote the discovery of your brand or reinforce it . The operation of these ads is as follows:A bid is placed and the ad that wins is the one that appears at the top of the page. Usually the ad is your brand logo, where you can also include personalized messages.When users click on your brand logo, they are automatically taken to a store or personalized landing page, where the product they are interested in appears.
When the user clicks on the product, they are automatically directed to a product detail page.
Stores
Stores offer the option of creating a multi-page website for your brand on Amazon and are available to vendors, sellers, and agencies. Stores pages have their own brand URL, so they are a great option to direct your traffic to them.It is a more sophisticated and complex option , since a good Stores page incorporates both the history of the brand and the product catalog , including related products and recommendations. To create them, you can add videos, text and images using a content manager, without the need for programming knowledge.For the design of a Store it is not necessary to b familiar with coding eitherAs it uses drag-and-drop content blocks or predesigned templates to create a custom multi-page Store, without the need to write any lines of code.

Display ads
Display ads allow you to display banner ad pieces with custom creatives on Amazon websites, apps, and third-party websites. The platform has different creative formats and segmentation options based on the purchasing behavior of users. They are also available to users who do not sell on Amazon.Display ad campaigns in Amazon Advertising can be managed by the advertiser himself or by a team of experts. In any case, as with other campaigns of this type, the keys to success are: looking for attractive copies and images that call to action, and carrying out A / B tests.to progressively optimize the ads.The locations where your display ads can appear are:US_display-on-amazon-owned-operated._CB1566844438_
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US_display-on-devices._CB1566844122_ (1)Video ads
Video ads can be used as a complement and even as an alternative to display campaigns , since they allow us both to tell the story of the brand in a more impactful and emotional way and to make effective demonstrations of products and services.As with display campaigns, video ads can be located both on Amazon sites and elsewhere on the internet, always taking advantage of the information available to this platform to reach our ideal audience.Of course, the success of this type of campaign depends largely on creativity . In addition to taking maximum care of the quality of your video, remember that in many cases users will view it from mobile devices, so it is never a bad idea to include subtitles.The locations where your ads can appear in video format are these:A20M_Q3_IT_video -._ CB1537560148_Custom Ads
The strength of personalized ads is that they can offer engaging and innovative experiences to try to capture the attention of our target audience. One possible example is live events. In contrast, personalized ads are complex and require the collaboration of an ad consultant.Another benefit of personalized ads is that they can reach our potential customers wherever they are, both online and offline: from brand integrations with the latest Amazon retail initiatives to large-scale outdoor advertising.Amazon DSP
Amazon DSP (formerly known as AAP or Amazon Advertising Platform) is a programmatic solution for reaching Amazon audiences in different places . Possible locations include Amazon sites and apps, third-party sites, and ad exchanges.Amazon DSP prides itself on maintaining a high standard of quality and security through measures such as manual website quality review and real-time bid evaluations. It also has a unique, high-quality inventory.

Why should Amazon Advertising be part of your digital strategy and how it can help you
These are the main reasons why you should include Amazon Advertising campaigns in your digital marketing strategy:By its scope . Amazon already has more than 300 million users, and it is estimated that 80 million more will become Amazon Prime members in the United States alone. In Spain, the influence of this page in the ecommerce sector continues to grow. In fact, according to data from IAB Spain, 7 out of 10 Internet users are already using Amazon. The average expense is € 75 per purchase and, in addition, these are repeated an average of 2.4 times.Because of the synergies it generates . As part of a global ecommerce strategy, Amazon ads can reinforce organic Betting Email List within this platform. That is, if you publish paid campaigns, your organic results will also be better.Because of its relevance . Amazon has privileged information about users’ consumption habits, which other platforms simply cannot access. That is why it allows us to establish unique and different connections with our audience, knowing first-hand when they are ready to buy.For its analysis functions . Amazon Advertising metrics can help brands better define and optimize their marketing strategies for increasingly effective advertising.UCMBody2._CB1531335589_ (1)
For its simplicity . Compared to other pay-per-click platforms, Amazon is still relatively easy to use. It even has an automatic campaign creation option that does most of the work for you.

Because of its growth potential . Although Amazon advertising continues to lag behind the pay-per-click giants (Facebook and Google), it is thefastest growing source of income for Amazon in Spain.For its additional advantages:
Possibility of using exclusive audiences . Advertisers can choose different locations to show their ads with different audience segmentation options, which will allow you to reach your ideal target.Access to a unique quality inventory. Advertisers have the ability to programmatically target their audiences, both on Amazon’s own platform and on third-party inventory.
Security . To ensure brand safety, Amazon conducts regular manual reviews to maintain quality standards.

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