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8 brands that know how to use Facebook Live

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8 brands that know how to use Facebook Live

Facebook Live requires, in addition to initiative, a lot of creativity. Learn from the best. We bring you 8 success stories.What will you find in this content?
1. BuzzFeed
2. ModCloth
3. Dunkin ‘Donuts
4. AirBnB / Disney
5. Benefit Cosmetics
6. Callaway Golf
7. BarkBox
8. New York Times
Facebook Live was launched in December 2015, and since then tons of users have jumped on the wave… many with very little success; So before you go live it’s important to do your research and learn from the brands that know what they are doing.Facebook Live is an extraordinary tool to humanize the communication of any brand, since it removes it from the connotation of cold corporatism and brings it closer to users in a language that they understand.The live video is not dependent on VP Communications Officer Email Lists size or budget they have, but creativity and how they can generate engagement . Bear in mind that Facebook is a leisure network and therefore, its users are looking for something entertaining, dynamic, fun, with which they can connect emotionally .According to Facebook, people comment 10 times more on Facebook Live videos than on native (traditional) videos. Live video is more likely to appear in your audience’s News Feed, taking into account recent updates to the Facebook algorithm that prioritizes them.Check out these success stories streaming videos live on Facebook.

Chief and VP of Communications Email Lists

1. BuzzFeed
BuzzFeed describes itself as a social news and entertainment company.A big part of BuzzFeed’s Facebook strategy is live video streaming. Her videos on Facebook Live range from cat massages, to dance contests, to ridiculous Betting Email List experiments.In this video, two BuzzFeed employees dressed as mad scientists add rubber bands to a watermelon until it explodes.Result of this 45 minute video: 11 million views, 18,000 shares and 320,000 comments.Live video needs to be entertaining, it needs to build suspense, and it needs to involve real people.What will attract your audience to see on the screen in advance, waiting for your next step?

2. ModCloth
ModCloth is a fashion brand for women. ModCloth’s Facebook strategy is about inspiring women to dress up and helping them feel good about themselves. In his videos, you learn how to make yourself look more stylish.In one of the videos, ModCloth took viewers on a tour of one of their pop-up stores to take a look at some of their favorite clothes from the latest collection. They also showed an area where people can sit next to an art-painted wall and take photos.The video is 15 minutes long, has 82,000 views and 383 comments.What can you learn from this?Taking a tour of the store and giving tips on what to buy will help consumers decide what to buy. People will know what to expect from your store when they visit.

3. Dunkin ‘Donuts
Dunkin ‘Donuts sells coffee and donuts.The strategy on Facebook Live is to showcase the range of coffees and donuts available, as well as company events.The Dunkin ‘Donuts team posted their first live video of the test kitchen, where you can check out new drinks and make a donut wedding cake.They also included a Valentine’s Day ad where engaged people can post their love story and the winner gets $ 10,000 for their wedding.The 14 minute video is good for keeping the audience engaged. It received 42,000 views, 519 shares, and 1,400 comments.How can you apply this strategy to yours?Taking fans on a company tour seems like a popular technique that brands are using. Food businesses could show their audience how food and drinks are prepared.Also, making a surprise offer near the end of the video will keep your audience watching and wanting to know more.

4. AirBnB / Disney
AirBnB and Disney have worked together to create an AirBnB Treehouse, which houses the cast of The Jungle Book.AirBnB / Disney’s Facebook Live strategy is to take fans behind the scenes of the movie so they can see how it was made, as well as make fans look forward to showing them short clips from the movie.The world premiere of the new Jungle Book movie was held at the AirBnB Treehouse. Fans and photographers alike could see the cast on the red carpet and the host interviewed them when they arrived at the tree house.The Facebook video live from the tree house is 1 hour and 23 minutes. Despite that, 112,000 people have viewed the video and left 1,600 comments.Everyone loves the rich and famous, so consider posting celebrity interview videos (the ones who support your brand), etc.

5. Benefit Cosmetics
Benefit Cosmetics is an online store that sells makeup products that offer instant beauty solutions.Her Facebook Live strategy is to give beauty tips, tips and tricks and show women how to put on makeup the right way, whether it’s for work or a party.D will give employees Benefit Cosmetics beauty tips and tricks on how to prepare to go to town with his friends after work on Thursday night.The video lasts 45 minutes. But with all the beauty tips and tricks it offers, the video garnered 59,000 views and 322 comments.The brand posts videos to Facebook every Thursday at 4pm so people know exactly when to watch.The hosts give different beauty tips and tricks each time, making fans want to check out their next video to see what else they have to offer.They also ask people what to do the following week, which is great for engagement .

6. Callaway Golf
Callaway Golf creates golf products with a single purpose to make every golfer a better golfer.Callaway Golf’s Facebook Live strategy includes sharing videos to promote its products, offer golf instruction and tips, and invite viewers into the homes and minds of professional golfers, golf course architects, and more.In one of the videos, Callaway Golf takes viewers on an exclusive tour inside Arnold Palmer’s office in Latrobe, Pennsylvania. The audience sees medals, old golf clubs and golf balls, golf accessories, and old photos on the walls.The live tour was 45 minutes long, with 240,000 viewers and 738 comments.Also ask your audience want they want to see or if they have any questions they want answered to keep them entertained and engaged throughout the video.Also ask your audience wants them to want to watch or if they have any questions they want to answer to keep them entertained and engaged throughout the video.

7. BarkBox
BarkBox is a monthly subscription service in which high-quality dog ​​products are delivered to subscribers.
The company’s Facebook video strategy is all about showcasing pets, dogs in need of a better home, and rescued dogs in their new home.BarkBox uses Facebook Live to make the most of their real-time events, like BarkFest, an event they claim to be the biggest dog party.BarkBox takes advantage of the human connection of real employees, combined with adorable pets and live video. Not only does it show what the business offers, but it manages to excite your ideal audience.

8. New York Times
At the New York Times, you’ll find breaking news, reviews, opinions, and multimedia on a variety of topics, including entertainment, sports, travel, business, and real estate.His Facebook Live strategy is to show people what is happening around the world on video, including what is popular and trending at the moment. From live interactive news and journalism, to recipes and movies and TV shows, there are many things you can watch and you can learn new things too.A New York Times video shows the best gymnast in the world, Simone Biles, 9 minutes long has been viewed more than 200,000 times, has 700 comments.Now that you know how other brands use Facebook Live successfully, it’s time to start going live.We are already doing it, and you?Do you want to receive more tips to inspire your audience this week and make your communication more human? Let us be part of your journey and deliver the best of us every week to your mailbox. We love hearing from you!

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