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7 trends that show what the future of media will look like

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7 trends that show what the future of media will look like

The media have seen many things change in recent times. First, the appearance of the internet made many competitors appear, that the epicenter of the information changed (now there was no longer a means established for years to reach the receiver and that he trusted the contents) and even that the position of who seemed to be armored against the elements and with the future more than assured. The future does not seem much easier than the present and the media will have to face many more changes, so the media will have to be more than prepared for what may come. And what awaits them in the near future? As they explain in an analysis on BusinessInsider , the keyword is disruption. Changes are everywhere and it is impossible for the media not to be immersed in them. The changes range from the most substantial, such as the change in the screen that becomes the key to access the content, to what may seem less decisive but will nevertheless also change the structure of what free telephone number search canada can expect. To summarize all the possible changes, you can define 7 lines of change, or 7 trends that the future of the media will drive, which will be the ones that will set the agenda in the future. Digital media will control the market It may seem like a novelty that is not so much, since in recent years online media have already been occupying more and more space and have been left with more and more consumers, although the truth is that it never hurts to remember it. Analysts believe that online media will be the big winners of the battle, or, as they point out in the conclusions of the analysis, digital will take everything.

 

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The statistics only prove them right. Since 2011, the consumption ratios (as shown by using the media consumption patterns of Americans) of television, radio or print media have not stopped decreasing, while those of digital media have been progressively rising. And also the numbers are much more shocking when looking at the changes generation to generation, with an even steeper decline in the usual media among millennials and adolescents. As the findings highlight, the media habits of millennials and Gen Z are “profoundly different” from previous generations. They are completely digital natives and that completely changes what they say and do. How does this translate? They have made a scale. In 2000, 3% of the media Betting Email List was electronic; in 2015, it was already 40 and 2030 will be 80. Subscription models have a bright future ahead There is a tendency to think that everything on the internet has to be free if you want to be successful. At the end of the day, few are the experiences of payment methods and subscription models that have succeeded so far and many are those that have taken a shocking ‘stick’ and have not managed to go beyond the first tests before Go backwards. But is charging for content really doomed to failure? The analysis bets on no as an answer to that question. Some may have failed, but the truth is that there are models that are succeeding. There are the subscription models for streaming video, which do not stop increasing your income. In 2014 they billed 4,000 million dollars in the US alone. In 2017 they are expected to bill 7,300 and in 2019 11,500. The same is true of music services or online newspapers, which have seen revenue from subscription models grow in recent years. The bottom line is that having a freemium and a premium model is the best: the consumer can see what the service is like, test it, and then improve it. Native internet advertising will continue to be very successful What is native advertising? For BusinessInsider , it is one that “fits with the way in which the content and stories of that medium are consumed.” Ads that fit these characteristics have been very successful in recent years and will continue to do so. The media will continue to serve these ads and consumers will continue to welcome them. Quality will save the media in the adblocke debacle Adblocking has become one of the elements that most concerns the media in recent times, since the figures for its use have not stopped rising in recent months. What was at first something that only advanced internet users used has become an increasingly popular and recurring element, so much so that it could be said that 2015 has been the year of adblocking . A situation has been created and one that the media fear. After all, if they don’t serve publicity, what are they going to live on? Everyone has their estimates of what will end up happening and in the case of analysis the bet is that it will improve the quality. The media, advertising platforms and advertisers will work to improve the user experience and to give more control to the consumer. And this will allow them to choose which ads they want to see and how they will do it. Messaging apps will be the new screens for content martphones were the big new screen for a long time, but these terminals are already beginning to become a mature market. In one, as the analysis points out, “boring”. This has meant that all the media are trying to discover which will be the next big screen that will triumph. And according to the study, the next element that will define how content is accessed will be messaging apps.  They not only win because they are “at the heart of the mobile experience” but because consumers do not stop looking at them. They are all the time watching what happens in them. Its user figures are also impressive and have already surpassed social networks. In addition, these types of platforms allow the sharing of practically all types of content, from written content to videos. Television will face the same problems as today’s press And that is, for TV, frankly bad. Traditional television, the study advances, will be faced with the same problems that newspapers have had to try to solve in recent times. Your consumers are fleeing elsewhere. The numbers of viewing and subscribers of the traditional televisions have not stopped falling in recent times, while those of the new media to access the content they serve (see VoD platforms) have been growing exponentially . And although televisions still have higher total viewings figures, the truth is that their future does not look positive at all. Online alternatives are growing very fast and are already doing them a lot of damage. The television audience is staying in the older generations and the revenues of some of these internet platforms are already matching those of the large ones in the television market. Television is not going to die tomorrow, they make clear, but it is beginning to face what is expected to be decades of great pain as they try to reinvent themselves. There will be a change in the economic structure of the media industry On the one hand, media companies are becoming more and more medium-sized and, on the other, those who are dominating in this field are increasingly players who might seem rather strange to begin with. The biggest name in the media industry, who has the highest turnover, is not an average medium: it is Google.

 

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