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7 mobile marketing secrets for your content to succeed

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7 mobile marketing secrets for your content to succeed

The mobile is already the most used device in Spain to access the internet, used by an overwhelming 97% of Spaniards . That means that there are more users who consume content from their mobiles than from the desktop. And, globally, this trend increases every year. Have you already prepared your mobile marketing strategy?list_altIndex of contents
Nomophobia and mobile marketing, how are they related?
What is mobile marketing or mobile marketing?
Having a responsive website well adapted to mobile is a must
ConclutionAnd the fact is that the smartphone has become the first place we turn to to solve practically all our needs … to the point of reaching nomophobia.Mobile firstNomophobia and mobile marketing, how are they related?
Get familiar with the term because according to a study conducted by Iowa State University, 77% of the population aged 17-24 in the US suffer from nomophobia.Nomophobia is the irrational fear of being left without a what is a uk mobile number . That anxiety that perhaps you have also felt when you leave home without it, or when you run out of balance, data, coverage or battery.And according to various studies, the stress caused by nomophobia can be comparable to that felt the day before the wedding or before a visit to the dentist.As marketers, it is crucial to understand this role and always keep in mind that our users use their smartphones to make almost all of their day-to-day decisions.

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Being on mobile is not enough. If you want to take advantage of the possibilities of this channel, you need to learn and apply a series of mobile marketing strategies that will help you get more conversions. And I’m here to tell you![Free guide] The role of content in the inbound marketing funnelWhat is mobile marketing or mobile marketing?There is more and more talk about mobile marketing, but have you ever wondered what exactly mobile arketing is and how far does it go? Betting Email List marketing or mobile marketing is a set of online marketing actions and techniques that are carried out through our smartphones in order to promote a product or service.A few years ago mobile marketing was a complement to the digital marketing strategy, but today and given the use that potential clients make of it, it has become the center of the digital strategy.The range of mobile marketing actions is increasingly wide and includes from mobile searches, emails with responsive design, responsive web and apps, to mobile ads, coupons, SMS and push notifications, through all the new internet technology of things, like wearables and beacons.Do you like what you are reading? Subscribe to the blo!
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Do you know what percentage of your web traffic comes from mobile? And what percentage of your sales does it represent?
Depending on the sector you are in and your product and audience, mobile traffic will have more or less weight. But make no mistake, mobile traffic always carries weight.Here’s an example: imagine you have a hearing aid sales business and the average age of your customers is 80 years.You created a website years ago, but you have not updated it regularly, and now you wonder if it is worth adapting it to mobile and investing in mobile marketing actions. “Total, your audience does not access the internet from their mobile,” you think.But you are wrong. Your audience is not only the elderly who need the solution, but also their family members, who are investigating the best options for that person they care about.And now the obvious question is: where do family members look for information? Bingo! They look for it online and, mostly, on mobile.Having a responsive website well adapted to mobile is a mustIn my experience, having a website fully adapted to mobile is no longer an extra, it is something mandatory.Years ago it was necessary to have a website, but now it is essential to have a responsive website that is easily accessible from our smartphones. At least if you want your business to project the right image and sell.Surely most of your website traffic comes from mobile devices, right? Maybe you’ve even considered creating an app (if you don’t already have it).You already know that your users are going to consume you from their mobile. The question is: what implications does that have?New Call-to-action
In the first place, it implies that the content you create must be designed for this type of consumption, which is different from the desktop.When creating content for mobile, whether in an app or a website, there are a series of recommendations that you should take into account. Read on and don’t miss a single comma of these mobile marketing tips to keep your users hooked. They will be the sea of ​​useful!Secret 1: think mobile first
As we saw in the previous graph, in Spain we are already mobile first. And we are not alone, but we are accompanied by markets such as India, Indonesia, Mexico, Malaysia, Italy and Brazil.Therefore, the first thing you should ask yourself is how this content will look from mobile. That is, prioritize mobile content and then adapt it for the web.The problem is that the way of working in many companies still does not match this trend. In most of the teams, the contents are worked prioritizing the web and then adapting them to mobile.However, in teams that are purely mobile first, as in the case of a native app, they think first about mobile and then about desktop.With so many space limitations from the beginning, the exercise of hierarchy, prioritization and curation of content takes on vital importance. And this greatly facilitates the work when it comes to achieving that “less is more” that good mobile marketing boasts.It does not matter that your product or service is not an app. If you want to succeed with your content on mobile, you must follow the approach of mobile first teams .Work each content so that it fits perfectly on the small screen and the desktop will be a piece of cake.After having summarized so well for mobile, the most important information will have been collected and it will be easy and fast to consume. In fact, in many cases they choose to leave the same content on the desktop.[FREE GUIDE] 25 essential elements to include on your website
Does that mean that we should make the contents shorter because they are for mobile? Not necessarily. But do not forget that the attention of your readers is very limited and you have to get to the point. Keep in mind that more than 37% of mobile sessions last less than a minute .That implies precision in copywriting : find the shortest and most effective way to communicate your messages, avoid vague or generic information, and choose simple and direct phrases.In any case, you must make sure that the user receives all the information they need. Depending on the type of product / service and the stage of the buyer’s journey in which they are, your users will look for more complete and exhaustive information.This is what happens, for example, when preparing a trip or thinking about buying an expensive item. In these cases, the user himself decides to search for more information and visits several pages if necessary.Our job as marketers is to dose the information displayed on mobile and guide the user so that they do not lose attention and consume the content according to their needs.Secret 2: less is more
We are multitasking. Or wait … are we?As much as we believe that without multitasking our days should have 31 hours, the truth is that real multitasking does not exist.Understand me: you do it, I do it and we all do it. But our brains were not created for multitasking.According to Guy Winch, Ph.D author of Emotional First Aid , “what we really do is switch from one task to another very quickly.”

Imagine that your brain had legs and was in a field divided into several plots. Each of the plots are the tasks that we supposedly perform at the same time.Our brains must race from one place to another in order to successfully switch from one task to another. exhausting waste of resources that we call “multitasking”.That is the reason why it is always recommended to ask in a form only for the data that is really needed. If you force your users to fill in 15 fields during registration, they will most likely get overwhelmed and leave the page.Another very real possibility is that, in one of those sprints, they forget what they were doing and leave the form half filled.In both cases, you will have missed the opportunity to ge a little closer to that KPI that is so important for your website or app: the number of records achieved.Good content always takes into account the context in which it is consumed. And if the context of your users includes multitasking and surely an “on the go” consumption (while they move, etc), you should minimize the information and think about what they need. Right at that moment, because your attention is fleeting. And that, neither more nor less, is what you should offer them.Secret 3: add relevance to your copies
In mobile marketing, as in so many other things in life, the difficult thing is to make it easy.
For your copies to be relevant and offer maximum value to your users, you should ask yourself these questions for each content you are thinking of publishing:What do I want to convey?
Why is it important to my users?
How much space do I have to communicate it?
What is the most effective way to achieve it in such a small space?
Sometimes the answer is not simply in the copies, but in the audiovisual or interactive elements. Images, graphics, videos, and animations can help you get your message across in a way that’s easy to understand, relevant, and engaging.Secret 4: exploit the possibilities of video
Video and content marketing are great friends. But especially in mobile marketing, video is acquiring an increasingly important role.We are consuming more and more videos on mobile, and according to a study by Ditrendia Mobile, video is expected to reach almost 75% of mobile data traffic by 2023 .mobile marketing Video on mobile dataIf you have to communicate something complex and you have little space on the screen, ask yourself this: “Would a video solve it better? Do I have the resources to record it?” If the answer to both questions is yes, don’t hesitate and bet on the video.A classic example would be video tutorials. By preparing a video tutorial that explains to the user the steps to follow, you manage to transform a complicated process into something simple and even fun.Secret 5: always locate the user
In mobile marketing, contextualization is essential .Remember that, both in a responsive web and in an app, mobile sessions are short and usually interrupted. That is why it is essential that the platform is prepared to save the information, even if the user has not previously saved it.Imagine that you are filling in a form with 5 fields and they call you by phone when you are missing 2. When you return to the web or the app, the screen is updated and everything you have entered is deleted. This is an epic glitch in terms of user experience.By not taking into account the possible situations in which the user could find himself, we are wasting time. On the other hand, if you save your users time, they will thank you. In today’s fast-paced times, offering speed is a safe bet .New Call-to-action
On the other hand, the user must always know where he is and how to get there again.If you are viewing specific content on a mobile web or app and you have to interrupt this task, you should always know how to find that content again.
For that to happen, the path to get to content must be intuitive enough. If the user has reached a point with difficulties and after having tried several options, it is likely that when he tries to repeat it another day, he will not succeed.Hence one of the best UX practices arises: clearly marking in which section or category the user is located so that, if necessary, they know how to return .
In this image you have a good example of how to keep the user located at all times. In the first screen we see clearly that we are at home and, in the second, that we are in the Scan your engine section.If we wanted to go back in, we would be clear about where to access this information.

mobile marketing Contextualize in mobile

Source: Maciej Dyjak, Dribbble

Secret 6: set a clear CTA on every screen
For each screen that you show through your mobile, you have to decide what the CTA or call to action will be . That is, you have to make it clear what is the next step that your users must take.

To do this you must ask yourself two questions:

What does the user want to achieve? Why did you get here?
What do I want to achieve? What is the objective from a business point of view?
And put all the meat on the grill so that these two interests come together in the fastest and most pleasant way possible in each of the screen flows.

In the case that I show you from Nike, the whole experience is geared towards getting the user to click the “Add to cart” button.

mobile marketing CTA call to action

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