+8801744383834

24/7 Customer Support

WhatsApp +8801744383834

62% of “Millennials” are more influenced by their friends when consuming than by products and brands

Content

62% of “Millennials” are more influenced by their friends when consuming than by products and brands

Generation Y loves luxury like no other, shows an absolute rejection of the false and does not set limits in terms of consumption, even going so far as to create their own brands if what they are looking for does not exist. A luxury lover like no other who has preceded her, a digital native, committed to sustainable consumption and intolerant of falsehood. The so-called Generation Y -or Millennials (born between 1982 and the new millennium) – is free to the point of creating those brands that they long for or want and that are not yet on the market, said Susana denmark phone number , director of the Management Program and IE Strategic Management of the Universe of Luxury, at the round table “Millennials: the new codes and their way of understanding and relating to luxury”, held within the framework of an informative session on said Program. It is a consumerist population group, but it is not convinced by advertising. Not in vain, in the words of Salvador Suárez, managing partner of Territorio Creativo, ” Understanding their codes of conduct and principles is the way to ensure your commitment to brands. In this sense, Enrique Dans, professor of innovation at IE Business School, spoke, who stated that “the great challenge of luxury is to rejuvenate its target audience” and added that “through social networks, Millennials can follow their favorite luxury brands and turn them into “aspirational objects.” For Dans, Millennials’ sense of technological abundance is completely different from that of previous generations as they were born in a time when technology is all-encompassing.

Denmark-Phone-Number-List
 

This is because their main work and sociability tool is the mobile phone: a single device that brings together a telephone, calendar, Betting Email List , camera, television and endless applications that simplify the existence of its users. Dans explained that for members of Generation Y, luxury is more of a vehicle to make life simpler and more comfortable and argued that, for Millennials, “luxury is not having a high-end car, but rather being taken from a place to another when you need it. ” Regarding advertising for this segment of the population, Dans stated that they move based on their impulses and that they detest segmented ads -by age groups-, so the most effective models are those who understand and use their codes , like those of the Snapchat application, which has managed to insert non-invasive advertising.  luxury is more of a vehicle to make life easier and more comfortable and argued that, for Millennials, “luxury is not having a high-end car, but being driven from one place to another when you need it.” Regarding advertising for this segment of the population, Dans stated that they move based on their impulses and that they detest segmented ads -by age groups-, so the most effective models are those who understand and use their codes , like those of the Snapchat application, which has managed to insert non-invasive advertising. luxury is more of a vehicle to make life easier and more comfortable and argued that, for Millennials, “luxury is not having a high-end car, but being driven from one place to another when you need it.” Regarding advertising for this segment of the population, Dans stated that they move based on their impulses and that they detest segmented ads -by age groups-, so the most effective models are those who understand and use their codes , like those of the Snapchat application, which has managed to insert non-invasive advertising. Instagram: the power of the image For a generation so digitized and, at the same time, so narcistic, image is everything. In this maxim lies the success of Instagram, the social network that is growing the most today, according to Phil González, founder of the worldwide Instagramers community. “In the era of instantaneousness, the image triumphs, because it is more understandable, credible and durable,” said González, who affirmed that Facebook launched itself to acquire the photography social network after verifying that its target audience was aging. For González, “Instagram is the ecosystem of youth.” He reiterated that one of the growth factors of the application is its “democratization capacity”, since “on Instagram we can all be influencers” and pointed out that, thanks to this generation, Digital transformation Salvador Suárez, from Territorio Creativo, assured that we are going towards a third industrial revolution in which all content will be consumed digitally and specified that this digital integration is articulated in three axes: customers -improves listening and broadens the engagement of this with the brand-, businesses -optimizes customer service- and organizations -simplifies processes-. He also reiterated that the luxury sector is obliged to adapt to the digital field since, while before its target audience was very defined, now its target has diversified. In this sense, he specified that today the Internet is consumed more than other traditional media (television) – an average of at least For her part, Silvia Martín-Prat, Communications Manager at Kiehl’s, pointed out that the firm has managed to attract an eminently Millennial audience -35% of consumers in Spain belong to Generation Y- thanks to the fact that it displays values, credibility and accessibility, which have permeated this segment of the population. Martín-Prat added that, because it is a target that is not easily influenced by the brand, Kiehl’s does not invest in advertising but rather in brand content, and that its main sales channel is online.

Leave a comment

Your email address will not be published.