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50 social media tools selected by digital marketing experts

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50 social media tools selected by digital marketing experts

Written by Luis Maram
Content Dominican Republic Phone Number List experts and social media cracks recommend them.

Can we really master 50 social media tools? Why so many? Are they really all different? Why pay attention to a list like this? Okay…

The web is not a jungle … it’s worse. The battle is not over cross-brand sales. War is for ATTENTION.

Today, companies and organizations not only compete with their peers, they also compete against other companies that create better content by stealing the looks and time of users … not to mention the attention that the posts of our family and friends take away from us.

Creating content is already an overwhelming activity. Doing it for different channels and in different formats has become a nightmare. Today we cannot dominate everything, we must be selective, but in the middle of this maremagnum, how to know which are the best.

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What if you could ask the best digital marketers of today that question? What would the content marketing experts and the great social media cracks answer? What would they answer … Of all the social media tools … what is your favorite, without which they could not live?

That’s what Aaron Orendorff did recently for a Content
Betting Email List Institute article. We took on the task of translating the brilliant list and sharing it. Each tool is accompanied by the name of the person who proposed it, their title, and a brief comment on why. We assume you are eager to see the list, so without further ado …

50 social media tools selected by the experts
Instagram
Ann Handley, Chief Content Officer , MarketingProfs
“ Instagram is my favorite social network for its simplicity to tell social stories. From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, instantly and deeply connect with people more than any other platform. They have not yet been forgiven for introducing an algorithm. (The chronological was much more in line with the ethos of the platform). But I can’t leave you, Insta. ”

50 of the best social media tools selected by the best marketers
Twitter
Joe Pulizzi, Founder, Content Marketing Institute
“I use social media almost as a pure response vehicle. And I won’t start any new social media app, platform, or tool until I’m 100% committed to it. My goal with Twitter is to keep in touch and communicate my appreciation to the people who support me. Once I built an audience on those platforms, my goals and my execution changed. ”

50 of the best social media tools selected by the best marketers
Buffer
Joanna Wiebe, Creator, Copyhackers
” Buffer “. For three reasons. (1) You can install a browser widget that allows you to Buffer any page or image you find to send it immediately or later. (2) Your content inbox: I can enter the URL of a favorite blog and Buffer instantly creates a huge list of tweets from that blog. (3) The company is transparent. I don’t expect all companies to post what they earn versus what they pay people the way Buffer does, but it’s a warm, fuzzy approach to helping disconnected people like me see the human beings behind a software company ”.

50 of the best social media tools selected by the best marketers
BuzzSumo
Neil Patel, entrepreneur and influencer, NeilPatel.com
“With BuzzSumo you can see what’s hot in your social media space and what’s not. From there, you can come up with ideas about the type of blog posts you should write to drive traffic and leads. The great thing about BuzzSumo is that it shows who shared the content so you can reach out to those influencers and ask them to share your content as well. ”

50 of the best social media tools selected by the best marketers
Animoto
Mari Smith, Facebook Marketing Expert
“Native video is the most far-reaching post type on Facebook, getting three times more engagement than posts with links and twice as many posts with photos. I love using Animoto’s great stock templates, themes, and music . Its marketing creation tool also makes it a breeze to add text overlays, which is vital for soundless autoplay videos on Facebook news, as 80% of Facebook video ads are viewed with the sound off ”.

50 of the best social media tools selected by the best marketers
Moz’s Fresh Web Explorer
Rand Fishkin, Founder, SparkToro
“Along with BuzzSumo – and without sounding biased – my favorite tool is Moz’s Keyword Explorer brand mentions feature . It’s great for setting up mention alerts, as well as finding content to share socially via keyword notifications. The mentions authority feature works directly with Moz’s domain and page authority metrics and helps classify all the noise that you typically get from general monitoring tools. ”

50 of the best social media tools selected by the best marketers
Map by Tweeps
Brian D. Evans, Founder of Influencive
“The problem with a lot of marketing today is that it is not laser-oriented and it is too broad. I use Tweeps Map because it gives me a visual representation of where my followers are geographically. So I can target followers in specific areas and make sure the content is relevant and valuable to those followers. ”

50 of the best social media tools selected by the best marketers
Sumo
Jeff Bullas, CEO, JeffBullas.com
“ Sumo is a hybrid tool that is a bit like a Swiss Army knife. It has helped me thrive and survive in the jungle of the digital world by creating social share buttons – on site, SMS, Flipboard, and WhatsApp – and by tracking my social counts on blog posts. The feature I like the most is its Welcome Mat – a popup window that captures emails. In less than 12 months, he has amassed more than 40,000 email subscribers. ”

50 of the best social media tools selected by the best marketers
Tailwind
Candice Galek, founder of Karma Honey Project
“ Tailwind has been a lifesaver over the years, allowing my team to work faster and more efficiently when posting to Pinterest. It’s a scheduling app on steroids, helping you choose not only when to post for maximum engagement, but also what could go viral thanks to its pixel matching technology and image recognition capabilities. You can easily measure the virality of the pins and republish that content to continue increasing your followers on the platform.

Don’t fall asleep on Pinterest. Their introverted user base is fond of consuming content online, and Tailwind helps you get it in front of more potential customers more quickly. ”

50 of the best social media tools selected by the best marketers
Elevate
Jason Miller, Head of Brand, ActiveCampaign
“I like to keep things simple and streamlined: Less is more. The tool I use religiously is Elevate – LinkedIn’s Employee Promotion Tool. I use it to share, organize, and measure all the content I post on my three main social accounts: LinkedIn, Facebook, and Twitter. I share daily from Elevate and I monitor participation ”.

50 of the best social media tools selected by the best marketers
Promotion mode on Twitter
Brian Clark, founder of Copyblogger
“Now that the days of organic distribution on social media for content marketing are behind us, the most valuable tools of social media are the advertising functions of the platforms themselves. Facebook (and Instagram), of course, but also Twitter, given its high-profile resurgence. We are testing the promotion mode of Twitter , which for a recurring monthly fee promises to give a broader and more constant reach, just like in the old days ”.

50 of the best social media tools selected by the best marketers
Facebook audience information
Larry Kim, founder of MobileMonkey
“I really like audiences: finding out what the interests, behaviors and demographics of your target customers are. To do this, I use Facebook Audience Insights because it tells you almost everything you want to know: job titles, education level, lifestyle, location, household information, shopping behavior and much more. ”

“By better understanding who your target audience is , you can more accurately create content that they are likely to engage with.”

50 of the best social media tools selected by the best marketers
Sprout Social
Reilly Roberts, Chief Marketing Officer, Common Thread Collective
“Every marketer has their own approach and needs for a social media tool. Regardless of the unique features of the tools, the one need we all have in common is to track the performance of the content we are sharing. Sprout Social not only measures performance indicators such as engagement and clicks, but most of all it offers UTM tracking.

“The ease of Sprout’s UTM tracking allows my social efforts to align with efforts to optimize and drive traffic, as measured by Google Analytics.”

50 of the best social media tools selected by the best marketers
Kicksta (formerly Kickstagram)
Cammi Pham, Partner, ThinkRenegade
“With Instagram’s new algorithm change, consistently posting at the right time has become even more important. Kicksta makes it easy to upload, process photos, schedule and add hashtags to the first comment from the desktop. For hashtags, I use a fixed 80% and a custom 20%. This gives my team more time to focus on real-time engagement, which is life and death on social media. ”

50 of the best social media tools selected by the best marketers
TikTok
Shanelle Mullin, Head of Experimentation and Analytics, Shopify
“Historically, marketers have been hesitant to jump to short-form video platforms, even though social media as an industry is constantly moving in that direction (see Snapchat, Instagram Stories, Fleets, Reels, Shorts, etc. ) Before TikTok , there was Vine, Dubsmash, Musical.ly, Triller, etc. Currently, forecasts indicate that TikTok will exceed 1.2 billion monthly active users (MAU) in 2021, ranking between Facebook, Instagram, Messenger, WhatsApp, YouTube and WeChat. After TikTok, there will be another platform focused on video in the short term.

“Whether it’s running influencer campaigns with TikTok celebrities, using TikTok for Business to run paid ads, or building an organic brand audience, marketers would be wise to have a presence on this platform in 2021 and beyond. It’s not just for Gen Z, who love to dance; the rest of us are just better at hiding our (over) use. Also, the short form video content that is created for TikTok can always be distributed via checking notes on almost every other major social media platform. ”

50 of the best social media tools selected by the best marketers
Venngage
Ross Simmonds, Digital Strategist, RossSimmonds.com
“My favorite tool is Venngage . As someone who really likes to experiment with the potential of visual content and visual communication, having access to an infographic tool that is so easy to use speeds up my visual production. Whether you’re creating graphics for social, SlideShare, or a presentation, Venngage is super versatile and intuitive. ”

50 of the best social media tools selected by the best marketers
IFTTT
Pam Moore, CEO and Founder, Marketing Nutz
“I love using If This Then That (IFTTT) to allow native posting of images to Twitter that are originally posted to Instagram. Powerful as a social media tool . You can set specific criteria using hashtags or set it to automatically post to Twitter by default. IFTTT also offers an almost unlimited offering of social and cross-platform ‘recipes’. ”

50 of the best social media tools selected by the best marketers
Rival IQ
Jay Baer, ​​Founder, Convince & Convert
“ Rival IQ is a great tool for comparing your own social media engagement rate and top performing content against your competitors. It is very useful and easy to use, and includes automated and custom reports. With just one click, you have a PDF or PowerPoint with all the information you need to make better decisions on social media. We use it daily ”.

50 of the best social media tools selected by the best marketers
Yotpo
Griffin Thall, co-founder of Pura Vida Bracelets
“Instagram has always been the dominant channel for Pura Vida. We are the # 1 and most committed jewelry brand there and that has everything to do with our influencers, micro-influencers, aesthetics and most of all, our incredible community. ”

“But if I had to choose one tool, it would be Yotpo . We have over 319,000 five-star reviews, and that kind of social proof drives conversions like nothing else. Still, it’s Yotpo’s social integrations – things like easily sourcing, finding, publishing, sharing, and presenting user-generated content – and doing all of that natively that makes it so irreplaceable. ”

50 of the best social media tools selected by the best marketers
Followerwonk
Michael Brenner, CEO of Marketing Insider Group
“Twitter continues to be my main social media platform. But alone, Twitter is unmanageable. That’s why I use Followerwonk to understand who my audience is, when they are most likely to engage, and to find followers who overlap with similar social profiles and influencers. Its analytics feature – which is integrated with Buffer – tells you exactly when to post your most important updates to get exposure. ”

50 of the best social media tools selected by the best marketers
CoSchedule
Andy Crestodina, Co-Founder and Director of Orbit Media
“This is going to drive more traffic in less time than all of your other tools combined. It’s like Buffer, but it never runs out. Posts scheduled on CoSchedule may remain in rotation. Once you’ve examined your best material based on historical data, configure CoSchedule to share it on your network (s) of choice at least a couple of times a day. You have just saved at least six to eight hours a month. ”

50 of the best social media tools selected by the best marketers
WordSwag
Rachel Pedersen, Social Media Strategist
Have you ever wished you had a 24/7 graphic designer to turn your social media ideas into great graphics? Then you will love WordSwag . It is a mobile application that turns your ideas, quotes and content into attractive graphics that you can share on Facebook, Instagram and anywhere. In under five minutes, you have a high-quality, visually appealing graphic that will make your followers think you have a graphic designer on call.

50 of the best social media tools selected by the best marketers
Quuu
Shane Barker, Digital Strategist, ShaneBarker.com
“ Quuu is a content curation and promotion platform. I use the promotion part to distribute everything. Each article is reviewed by a real person before being approved because the goal is to promote only the highest quality content. Once the article gets the green light, Quuu adds it to their huge distribution network, which is great since I can then see the number of shares and clicks for each article. ”

50 of the best social media tools selected by the best marketers
Oktopost
Murray Newlands, co-founder of Due.com
“Most of the B2B companies on social media are missing a great opportunity. Staff, customers and consumers will not post positive comments unless they love you. Beyond that, you have to be proactive and make sharing easy. Oktopost’s amplification and collaboration features are designed to do exactly that – internally and externally. But love has to be the base ”.

50 of the best social media tools selected by the best marketers
Ahrefs
Josh Steimle,published author
“By connecting Ahrefs to Google Search Console and with simple setup, I can monitor my own website, as well as those of the competition, for ideas on new keywords that I can use for blogging, YouTube videos, and website posts. social media.

I especially like the “Search Suggestions” feature in the Keyword Explorer section because it makes it easy to find keywords and display the data I want. Ahrefs gives each keyword a difficulty score, shows me the local and global search volume, and the expected clicks.

Although we tend to think of SEO as a Google website game, I also use it for LinkedIn, my favorite social media platform. By collecting keywords in Ahrefs Rank Tracker section, I can monitor which keywords have the most volume and include those words in my LinkedIn posts, using web search popularity as a clue to what may also be popular on LinkedIn, or at least popular relative to other relevant keywords I’m targeting. ”

50 of the best social media tools selected by the best marketers
Facebook Messenger
Sujan Patel, co-founder of Mailshake
“Social media is getting more personal and customers are really talking to businesses. I’m not talking about high-level comments or conversations. I’m talking about customers willing to make a transaction. This is why I love Facebook Messenger . Facebook has done a great job empowering business owners to communicate directly with their customers, and with the introduction of bots, Messenger is going to

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