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5 steps to creating content that everyones wants to share

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5 steps to creating content that everyones wants to share

After applying these tips, you will not be able to keep up with the number of times your content will be shared on the Internet!What will you find in this content?

1. Post content worth sharing
2. Use images
3. Use share buttons
4. Mention people by name in your content
5. Write great headlines
Congratulations! If you are reading this post, it means that you are interested in creating content that inspires people to share it. Like you, everyone enjoys approval; Most Risk Managers Email List are proud when someone shares their content and for other social media users it is no different.In the case of brands there are also some business benefits, of course. Conversions are much more valuable than shared content, but this last metric is the first indication to know if certain content works in our community or arouses little interest in it.Do you think this is easy to achieve? After studying a million articles, BuzzSumo and Moz found that half of all published articles get an average of eight shares or less.So if we want our content to be more shared than average, we need to know and work on some aspects. Before telling you, it is necessary to be aware that you need an organized base to work with, this is a marketing calendar , since creating content linked to current events drives the share rate overwhelmingly. Think about it, what content do you share the most at Christmas? What in summer? And how about Halloween? Having a calendar helps us plan and even do event jacking . So that’s our first step.Marketing calendarNow to get to work. What actions do you need to take to create sharable content?

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1. Post content worth sharing
I know you’ve heard this before, but please don’t ignore it: Create content with social value ; If your content is not useful, interesting and relevant, no matter how much money you spend promoting it, that is not going to help. In fact, it could harm you more than it helps and the reason is simple: users begin to identify you with light or poor quality content.a user finds your content through an organic or paid publication and takes a look at your page, two things can happen: they get hooked on what they find and want more, or they get a bad impression and remember that experience for forever. Promoting weak content is training your audience to ignore you, don’t forget.If you are not creating useful content, promotion is not going to help much. In fact, it could do more harm than good. Therefore, even if it takes longer to publish your content, even if you have to publish less, do it, but make sure that everything turns out much more than good. Quality over quantity.How to create content that is shared

2. Use images
When we are talking about sharing content, we are usually talking about social media, and social media loves images.Facebook posts with images get two to three times more engagement than posts that lack them.So don’t ignore this. Give your content at least one attractive, inspiring and optimized image in weight, size and name, which will also help your SEO.This is just the beginning. Do you dare to go to level two?Convert part of your content into images that work independently. They can contain phrases, tips or relevant data. Infographics work especially well on platforms like Pinterest, although they are shared on other social networks as well. Do the test! Tools like Canva and Venngage can help you create them easily if you don’t have a design background.Using Canva

3. Use share buttons
Okay, maybe this tip applies primarily to those who blog and post as often as a solid content Betting Email List strategy requires ; but it is too valuable to ignore. If you haven’t already, add social share buttons to every page of your site. There are many tools; on this site we use SumoMe which is free and also provides social proof (number of shares by others), but there are several more. Social Warfare is great too.

 

4. Mention people by name in your content
Have you heard of influencer marketing? It is a way to promote your company through people, who are an authority in a given niche. But you can also promote your content through influencers, especially if they mention them by name. This gives your content credibility. Citing experts is a smart idea and raving them on the networks even more, because it opens the possibility that they will share it again. See how Brian Solis, a great influencer, appreciates the fact of being included in a content.Content that is shared

5. Write great headlines
Here’s a bitter truth: Most people aren’t going to read your content. Even if they share it. Does it hurt to know? We know it, but it’s true. It is common for the decision to share to come from a good headline; it is the great titles that win the hearts of users and drive them to share, so if these are not optimized for this purpose, forget it. It doesn’t matter if you used the best images or created the most complete post. You have no hope. See how this Entrepreneur post has been shared over twenty times in just 24 minutes.
To write attractive headlines you must remember that people love numbers, so every time you have a list of tips or tools do not forget to tell them with an exact number. Add something exciting and use close language that he can relate to. Talk about yourself to the reader, show them what they want to know, and sometimes give them a sense of urgency, like: 10 Unbelievable Marketing Facts You Should Know Today.
Since you have all these tips in your hands, it will surely not be difficult for you to get your followers to share your content in every corner of the internet, tell us about your experience through our social networks and do not forget to leave a comment before leaving, we love to hear from you !

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