What is the Buyer Persona for?
The knowledge of our client is vital to achieve optimization of our sales. Building a Buyer Persona helps us to know our target, it also allows us to attract new Dominican Republic Phone Number List, adapt to their needs, offer more personalized services, and establish emotional ties to make their purchases more recurring and recommend us. But how can we get a deep understanding of our client?
Here we share five fundamental steps to build the Buyer Persona of your business:
1. Define the objective of your business
First of all, we have to be clear about why and why we need our client’s information. What do we want to achieve with your quantitative and qualitative data?
Once the objective has been established, be it notoriety, lead generation, sales, or loyalty, we can open our panorama to choose the data collection methods, and what specific information we need, thus adjusting the research to our business needs.
2. Rely on data, not opinion
Many times, we base our customer communications on assumptions. We let the most important thing, the relationship with our consumer is built through our perception as a company and not from the eyes of the client. And without clear evidence, plans are put into action that may not even fit our customer profile.
Now, with so much infoxication, we believe that it is easy to know everything, or that with a simple search on the Internet we can find the data necessary for our Betting Email List strategies and approaches.
However, a good market and target research is usually exhaustive and laborious, but nevertheless, if done well, it can be highly profitable and potentially increase our sales.
3. Collect this data
There are many ways to collect interesting data, be it qualitative or quantitative. The most effective ways are usually focus groups of 4 to 6 people, conducting surveys of large numbers of people, and personalized interviews.
Other common methods if you already have your own customer base are satisfaction questionnaires, and for many online businesses, the qualitative data that a customer provides when building their profile after registering with a platform. It is important that the questions we ask when collecting this information are clear and relevant.
4. Analyze the results
After collecting enough relevant and quality information, it is very important to know how to analyze this data to draw effective conclusions that allow us to portray our client in detail.
5. Portray your client
Use quantitative data analysis to define your client’s sociodemographic information, and qualitative data to define the most personal and emotional aspects, such as their attitudes in relation to your product and what they value in it.
It is also important to use this data to define your needs, goals, behavior, and fears. In this way we can better understand him and know what he is looking specifically for in our product or service and what emotional ties we can build with him.
Finally, build an empathy map where you reflect what your client feels and thinks, what he says and does, what he sees and what he hears in relation to your product. This empathy map will be extremely useful to locate your most important emotional needs and in this way know what to communicate according to our objective.
It will also give us key information to identify moments of truth within our customer journey, and to know when to intervene and in what ways to optimize your shopping experience.