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5 realities and trends that are changing the SEO strategy of brands


5 realities and trends that are changing the SEO strategy of brands

Despite the boom in social networks and despite the fact that many wanted to see in it the imminent disappearance of search engines (consumers, they said, were going to start looking for content in a different way and would access it through other means), It is true that things have not changed so much. Search engines are still key elements to access content and therefore brands must continue to position themselves in them if they want to reach their consumers. Therefore, SEO has not only not died but it is still crucial, adapting itself to the new times. Things that were important before are no longer important now and brands have to update their SEO strategies. It has changed not only what they should do but also the elements that should concern them. Link-Assistant experts, as collected by denmark code number telephone , have analyzed what will mark the SEO agenda in 2016 and what should be the elements that company experts focus on. mDark traffic Dark traffic, or dark traffic, is nothing new. The truth is that experts have been talking about it for months and pointing out the increasing importance it has in general internet traffic. Basically, dark traffic is one that cannot be truly tracked. They are traffic sources that cannot be followed by measurement tools and on which it is much more complicated, therefore, to know what it is that pushes readers to access certain content or to estimate the relationships between them. Social media and messaging apps are the main sources of this dark traffic. More and more visitors come from these sources and therefore this traffic is increasingly important. The question is especially tricky and it will be much more during the coming year, when the rate of use of the tools that generate dark traffic continue to increase and increase, since, as explained in the analysis, when Google Analytics (the most used tool for measuring traffic online) does not know the origin of the visit, it simply indicates that it is direct traffic, although it may actually be one of these sources of obscure traffic. To be able to really filter that information, those responsible have to do an important filtering job and one, also, that does not always give really optimal results. Therefore, experts are clear that in terms of web traffic, dark traffic will be one of the major issues and concerns of 2016.


Rich Answers Another issue that will significantly concern SEO experts in the coming months will be those known in English as rich answers. Search engines have already become a direct source of information. Users ask the search engine for a topic and this, before offering the search results and therefore directing traffic to a third party page, offers a direct answer that makes the user not really have to leave the search Betting Email List to find what what are you looking for. During the first six months of 2015, the latest period for which data are available, the presence of these direct responses grew, in fact, by 38%. This trend is both a problem and an opportunity for brands, as they will have to find a new path on this pitch and they will have to know how to play their cards to turn them into an advantage. As the experts point out, when brands have their own quality content, these responses can be an opportunity to position themselves prominently (75% of the direct responses that Google gives are made from third-party content). of the brand are generic and not exclusive (for example, information about the time), the boom of these responses will be highly damaging. The double algorithm theory Google is changing in a particularly remarkable way how it organizes its results and what it takes into account to position a website above the others. The elements that decide what matters to Google are in flux and the SEO strategies of the past are no longer really effective. They still work in certain cases and some of the issues that featured them are still valid, but they are not totally effective. This is what has led some experts to talk about the double algorithm, that is, to point out that brands should work as if they were actually dealing with two algorithms that flag searches. On the one hand, companies must continue working along the lines of traditional, more classic SEO. On the other, they have to focus on the new critical issues, the ones that focus on the consumers themselves. Ultimately, brands have to work on click rates (having traffic is still seen as an element that content is valuable), engagement, content and social elements (getting the content to go viral on social media is a good sign for Google). Google is no longer just the target but also the enemy Google was, in the past, a search engine. Now, defining Google as a search engine would be wrong. Google is much more than that. It is a company with many interests and very diverse and with many legs that cover many and more and more varied elements. This means that Google is a bit everywhere and that it has more and more services. On the other hand, the firm is working to make consumers happy simply by using its service, that is, they do not need much more than Google to find solutions to their problems, which implies that the company is adding more and more and more direct information in your search results with which you try to give results to consumers. What does this imply in the overall SEO photo? The point is that Google is no longer only the means to reach more consumers but it has also become a direct competitor for those visitors. Websites no longer only compete with each other but also compete with the direct information provided by Google itself and which makes visitors stay directly on the platform many times. The keywords are now something else In the past, to position content on Google, you had to repeat the same word ad nauseam. To the despair of those who worked on the internet and therefore had to write that content (and who sought to do it with a certain quality), what worked on the internet was to repeat and repeat. Did you want to position an article about Carnival? The word Carnival had to appear ad nauseam. Fortunately for those poor copywriters, things have changed. Google has begun to understand synonyms and has also become sophisticated. The search engine is getting smarter and begins to know that if you search for certain words you can actually search for others as well. Therefore, the keywords have died. Now they are collections of words. It is no longer necessary – nor recommended – to repeat a term ad nauseam.

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