+8801744383834

24/7 Customer Support

WhatsApp +8801744383834

4 tips when working with micro-influencers

Content

4 tips when working with micro-influencers

Micro-influencers, more passionate, more profitable
What will you find in this content?
Macro-influencers … in but too expensive
Working with micro-influencers, a good solution
4 tips when working with micro-influencers
1. They find and interact with the right influencers
2. Provide a platform to collect content
3. Utilize fans… and be creative
4. Follow the content through branded hashtags
According to PageFair, 615 million Internet users now block ads on their computers and mobile devices. Social media advertising isn’t easy either now that Facebook’s newsfeed algorithm prioritizes posts from friends over brands and businesses. In this framework, it is not surprising that smart brands are turning to working with micro-influencers.

Macro-influencers … in but too expensive
Influencer Partners Email Lists involves bloggers, YouTube stars, Instagram stars, and social media celebrities talking about a product or service. Done authentically, it offers 11 times the return on investment of traditional digital marketing and can help shape the perception of your brand with audiences. But hiring influencers can also be very expensive. Let’s see…UK fashion blogger Zoella charges a minimum of $ 10,000 per post; Cara Delevingne charges just over $ 100,000 and a Kardashian can cost you half a million, according to the Huffington Post (By the way, did you see that Arianna Huffington, the founder of the Huffington Post, comes to WBF Mexico ?)In Mexico, things with influencers are no less far-fetched. Yuya, according to Social Blade , can earn up to $ 38,000 a month just for his channel … how much do you think he would charge you for a video or an Instagram post?work with micro-influencersWhile the results can be good, with the most influential influencers, the reality is that you are paying to tap into a small percentage of their large following.Think about it … if you have, for example, a mattress brand, how many of the millions of followers of these influencers might want a mattress at that moment? Maybe what you pay for a macro influencer does not even have a return on investment. It basically becomes what TV commercials were from decades ago… many remembered them but no one knew how many actual sales they had driven. Today, many are beginning to ask who believes influencers?Working with micro-influencers, a good solutionFor real engagement, you need a micro-influencer. These are people with specialized interests and smaller audiences but who often offer much higher engagement rates than celebrities. Oh, and they are so much more affordable! A micro-influencer can have over a thousand but less than a hundred thousand followers, according to Socialbakers.difference between influencers, micro influencers, celebritiesBecause micro-influencers are not wealthy celebrities, they have the same shopping concerns and needs as normal people. (Nobody really believes that George Clooney owns a Nespresso machine and makes his coffee himself, right?)Audiences of micro-influencers not only share your specific interests and values, but also trust what they have to say about products and services.
What are brands doing well when working with micro-influencers? We give you four tips:

Partners Email Lists

4 tips when working with micro-influencers
1. They find and interact with the right influencers
M & Ms instead of a macro-influencer, chose 14 micro-influencers to promote the launch of a new crunchy mint flavor in New Zealand. The confectionery brand used athletes, fashion bloggers and bakers, chosen from a database of more than 4,500 micro-influencers.Each of them gave their own take on the product, from branding it a sweet post-workout treat to incorporating M&M into cake recipes. The results were extremely successful: with only 29 publications they reached 679,282 people and generated a participation rate of 12.6%.Finding the right influencers can be a long process. Brands can search their own followers for existing followers or crawl through popular hashtags or geotags to discover potential advocates.That takes time, and even afterward you have to make sure that each influencer consistently gets high engagement and hasn’t promoted one of the competitors yet. Using an influencer platform, like Coobis or SocialPubli, can be a shortcut to finding and working with the right micro-influencers, and it’s also an easy way to approve influencers, content, and view post-campaign reports.

2. Provide a platform to collect content
In 2007, clothing brand Gap provided six fashion bloggers with early access to its spring collection. Each fashionista shared photos of the new Gap products with their followers on blogs with a popularity of between 5,000 and 300,000 monthly visitors.To harness the collective power of working with micro-influencers, Gap created a campaign website, Styld.by to host all of this content in one place and created a popular Styld.by photo album on Facebook and a board on Pinterest. .The union of these 6 bloggers achieved:Facebook975 people liked the Styl.dby photo album on Facebook.More than 100 people liked each of the photos in the Styld.by album82 people shared the photo albumPinterest5147 followed the Gap board at Styld.by on PinterestThe 26 pieces of content on the boards earned over 500 repins
Instagram22 photos were tagged #styldbyThe endorsement of more than one influencer is a powerful message, especially when there is a site that compiles the campaign and you manage to gather bloggers with good authority.

3. Utilize fans… and be creative
Footwear brand Sperry decided to work with micro-influencers on Instagram in a highly profitable way.
Sperry identified Instagram users who were ALREADY sharing high-quality photos of their products, that is, fans of their brand. The brand invited those users to develop visual content for their official Instagram account, free of charge. You read that right… for free. The only incentive was to appear on the brand’s official Instagram… ok, maybe a pair of shoes. Who would not accept?
The photos portrayed people wearing Sperry’s shoes in exotic or scenic locations, like this:
Working with micro-influencers often means trusting each individual to create great content. Remember that user-generated content is the most shared.

4. Follow the content through branded hashtags
Banana Republic decided to work with Instagram micro-influencers who would model their clothes in a variety of settings, managing to place their clothes in a wide variety of settings.
Posts featured the hashtag #itsbanana, a common hashtag across Banana Republic campaigns, but were asked to include branded hashtags as well – some seasonal and some campaign-specific like #brmovesyou , #brmakeitmatter, and # brholiday .By using fashion and life style micro-influencers, known for their sense of style, Banana Republic managed to reach a large target audience and track results seamlessly thanks to HTs.As you can see, micro-influencers are more profitable if we talk about cost benefit. The only thing you have to do is select them well, whether you are looking for bloggers, Instagramers or YouTubers.If you want to keep up-to-date with articles like this one, which explain Betting Email List and communication strategies in detail, and be part of the community, you can receive them at your email door … And if you need advice for your business or training in digital marketing give us a shout out We love hearing from you.

Leave a comment

Your email address will not be published.