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4 social media goals … for the pandemic

Content

4 social media goals … for the pandemic

4 social media goals to pursue … especially in a pandemic
What will you find in this content?

4 social media goals and how to achieve them
1 Brand awareness and reach growth
Encourage User Generated Content (UGC)
2 Building relationships and community
Start a Facebook or Linkedin group
3 Lead generation
Use lead generation ads
4 Direct sales
Share video tutorials
Most brands that reach out to request our digital Lithuania Phone Number List consulting service are obsessed with focusing their social media goals on one thing: sell more.These are difficult times and it is understandable that all brands, large and small, in this uncertain panorama seek to sell more, but beyond our wishes, we should become aware of the circumstance.Are we really promoting products or services that put people’s lives at risk or put more pressure on health systems in the midst of one of the most critical moments of the pandemic?
You have to understand that there are businesses and organizations that have better opportunities during this time, such as those focused on health or technology, while there are others that simply have more complicated circumstances.It is an unusual, unexpected and difficult situation, but this does not imply that we stand still or try to force all the machinery to sell.Sometimes, obsessing over one goal makes us forget that there are others that could give better results … because we must be aware that this paradigm will not last forever.

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4 social media goals and how to achieve them
There are four social media goals to always pursue, but specifically during the pandemic, some will perform better than others. We list them here in order of how we think they should be looked for, along with some actions that might work for each.Brand awareness and reach growth building and bonding Lead generation
Generation of sales

1 Brand awareness and reach growth
Brand awareness and reach growth go hand in hand. The more reach you have, the more opportunities you will have to expose new users to our brand.Although there are basic tactics that must be followed, such as the proper use of hashtags in our social media content, or the use of those keywords with which we want to appear in searches in our social profiles, there is a particular tactic that gives extraordinary results:Encourage Betting Email List User Generated Content (UGC)While UGC-focused campaigns are great for increasing engagement, they are also very useful for brand awareness. Every time someone shares an image of your brand with favorable reviews and tags you, a large part of their network will see it.This is a great way to attract new users and build brand awareness while also establishing a positive brand reputation .The best example of this is found on Netflix, which generates engagement in its social networks with actions as simple but as intelligent and creative as this one:The number of responses and reactions is brutal, don’t you think? Netflix does not focus its social efforts on selling more, but on attracting new eyes and creating bonds with its captive audience.

2 Building relationships and community
Many companies focus exclusively on trying to grow their social media following, and in doing so they are targeting the wrong metrics . Actually, while followers are important, building stronger relationships with them should be a higher priority.Building a community around your brand makes your brand more valuable to your audience.Here, the tactic we currently recommend is:Start a Facebook or Linkedin group
No tool manages to procure a community as much as Facebook or Linkedin groups. (You have to look at where our audience is).A group allows us to offer the most engaged and interested followers, a news feed that positions us as experts in our area, in addition to being an excellent way to bypass the algorithms a bit and create a real and exclusive community of our brand .Just make sure to monitor and moderate on a daily basis, working hard to generate conversation and interaction. Yes, you have to understand, a group demands hard work.Facebook and Linkedin groups can have gigantic and highly engaged communities.

social media goals
Instagram Stories Another tactic that works very well for the community generation is the use of stories on Instagram. With them it is possible to create content aimed at engaging our audience with surveys and questions that position our brand as an expert on a specific topic. The algorithms show more the accounts that have more interaction, so by applying this tactic, we guarantee, in addition to community and reputation, greater reach.Live video In the same way, live video broadcasts provide audiences with a way to interact that cannot be achieved in any other way. Whether they are sharing interesting news or answering user questions in a Q&A session, live video can be very powerful tools for building relationships.Gary Vee is a master at this that you can learn a lot from as he generates videos of all lengths and no matter where you are.

3 Lead generation
For some companies, lead generation is the top priority for social media management, especially since leads must nurture themselves before they can launch a direct sales hook.than lead generation ads, social media doesn’t have many features for organically collecting leads. This is why it is very important to take advantage of the above strategies that can help build relationships and then drive leads off the platform.
Obviously here the tactic to do it is:Use lead generation adsThis is not organic advice, but it is the only really solid tactic for this goal. Facebook , Instagram, and LinkedIn have their own native lead generation ads that can be used to collect lead information.The forms are even auto-filled, making it easy for users to fill them out. To obtain better results and reduce the cost per acquisition, using lead magnets is the option to reinforce this tactic (papers, videos, webinars, coupons, etc.)Ads to generate Facebook leads

4 Direct sales
Last but definitely not least, direct sales.As we mentioned at the beginning, this is one of the reasons why brands go to social networks in the first place; they want to market their products and sell more … even if it is the most difficult thing to achieve, for the simple reason that they are called social networks … not commercial networks. It is for this reason that we have left it at the end of the social media goals that you should be pursuing.Social media marketing should focus more on building relationships first, but still, it is possible to drive sales. Try to maintain an 80/20 balance; About 20% of social content can be sold directly, while 80% should be focused on building relationships.Needless to say, for sale ads should be used if this is to be pursued, but beyond that, what content tactic could help us?Share video tutorials A large number of tutorial videos can be posted that would help customers to feel comfortable and excitedabout our products or services.The more familiar users are with the products, the better, so this tactic is splendid for all kinds of products or services, but especially those that may be unconventional, complex, or have many variations.
Personal trainers, for example, fill their YouTube accounts with training videos that later lead to thousands of followers who not only maintain engagement with them, but also buy their personalized routines or eating plans.

4 objectives in social networks that your brand can look for in this pandemic… These are complicated times, but always remember what the grandmothers said: this… will also happen. The question is, are we ready to face it and prepare the way for what is to come?If you want to keep up-to-date with articles like this one, which explain in detail how to create and communicate brands that inspire your audiences and develop better connections, you can receive the content delivered to your email door .And if you need training in digital marketing or one in reputation , or advice for your business, give us a shout. We love hearing from you.

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