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3 tips for your content on Linkedin in 2021

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3 tips for your content on Linkedin in 2021

Content on Linkedin in 2021 is an extraordinary option to complement your digital arsenal.

What will you find in this content?

3 tips for your content on Linkedin in 2021
1 Consistency and diversity are key
2 Videos continue to rise
3 Write once and share multiple times
Conclution
If you are one of the 720 million members, these three insights can be a roadmap for your content on Linkedin in 2021 … especially if you are interested as one more weapon in your content Kenya Phone Number List arsenal .About four years ago, LinkedIn opened its platform to all members to allow them to post a kind of blog directly within the professional network, thereby promoting content to all followers and beyond.content on Linkedin in 2021
While LinkedIn is par excellence a platform for doing B2B business, both B2B and B2C brands can benefit from publishing content on it. Great personalities (including Richard Branson, Guy Kawasaki, Gretchen Rubin, Simon Sinek or Arianna Huffington, among many business personalities) post on LinkedIn.Posting directly to LinkedIn increases the reach of our content and allows us to directly connect with clients and prospects in a professional setting.There are two main ways to post on LinkedIn. The first is LinkedIn Publisher, in which a LinkedIn member can write a long article and share it with their network of contacts. The second is a status update, a Twitter-like feature that is perfect for short, concise messages and updates.content on Linkedin in 2021As publishing opportunities have evolved, there are things you need to know.

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3 tips for your content on Linkedin in 2021
1 Consistency and diversity are key
Currently, LinkedIn publications in long format are still widely used, but in recent years, engagement with them seems to have decreased.It’s clear that status updates are proving to get more comments and shares than LinkedIn long-form articles.The content strategy on Linkedin can then be highly benefited from the following tips:Provide valuable content for our core audience Post status updates three to five times a week
Mix content from other sources with original content Use hashtags to differentiate content to help make it more “discoverable.”That said, a Linkedin content Betting Email List plan that incorporates both long blog posts and status updates is a solid strategy: Use status updates to get engaged with quick, easy-to-read messages.
Develop long form content on LinkedIn Publisher about twice a month to demonstrate expertise.
TIP : Status updates can be used to promote long posts by sharing excerpts from them. This same technique can be applied to content that links to our business blog that is nested on our site and where we should publish at least once a week.

2 Videos continue to rise
LinkedIn gives the ability to post video status updates directly to the platform. The videos are available on Linkedin for both company pages and profiles. They are a very dynamic way to attract an audience and get more views of your content.You can post a video as an update status on a topic and link to a long form content on LinkedIn or even to the blog on our company site. This tactic gives the audience relevant information while driving traffic to deepen engagement.

3 Write once and share multiple times
If our organization already has a blog on its site, share your content through status updates; but it is better practice to share the link in the comments, so that LinkedIn does not limit the organic reach by publishing a link within the post that takes the reader out of your social network. This tactic is also twofold: you will get a LinkedIn post, and you will generate traffic to our website.You can use this tactic in multiple ways on the LinkedIn platform. For example, if you write an article on the five most important things in your industry, post a series of five status updates – each with one of the bullets – and always linking to the original article.
Martin Lindstrom does this frequently with excerpts or themes from his books:Conclution Whatever the strategy, there is only one condition: the content must be highly relevant to the target audience and if it can elicit an emotional response, even better.Linkedin is not Facebook or Instagram, take your time to understand its characteristics and how it can be used for content marketing. In the end, it is very likely to be the most worthwhile network to do business with.Ready to publish content on Linkedin in 2021? If you want to keep up-to-date with articles like this one, which explain in detail how to create and communicate brands that inspire your audiences and develop better connections, you can receive the content delivered to your email door .And if you need training in digital marketing or one in reputation , or advice for your business, give us a shout. We love hearing from you.

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