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3 Tips for better engagement on Facebook

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3 Tips for better engagement on Facebook

And perhaps the secret for your brand to be more successful on Facebook is not even to put in more bills … Find out the tip!What will you find in this content?

1. Use a more personal approach
2. Prioritize customer service on social media
3. Develop a well-balanced organic and payment promotion strategy
Points to remember
With over 1.5 billion active users, it should come as no surprise that Facebook is the social network all brands want to be on; Although, as we already know, having a fan page within this platform is no longer enough. More than 4 million active advertisers in the world are aware of this and already invest in their different advertising products, although this is not enough to generate an effective strategy.One of the fundamental differences between social and traditional media is that the former are interactive by nature, users seek to connect with brands on a more personal level and only those that inspire and respond to this need will become relevant in everyday life. of your audiences.To achieve this level of engagement, brands need to generate a comprehensive strategy that responds in a timely manner to the concerns of their consumers and connects with them on an emotional level. How to do it on Facebook? We give you three elements that cannot be missing in your formula if you want to achieve it.

1. Use a more personal approach
Creating a lasting connection with your audience will be an impossible mission if you turn your brand into an unattainable entity, so say goodbye to the delusion of prominence and give part of the control to users. Share their stories, encourage them to generate content related to their experience and be present in their day to day.Do not forget that the work of generating a good experience begins offline, but multiplies through social media, since these allow you to maximize your reach. Also, always try to speak to your users in a friendly and close tone that builds trust and reflects the values ​​of the brand.Dove is a master at it, so on its Facebook page it constantly shares content with which its consumers can feel not only identified, but inspired by the brand. The result cannot be other than that your content is shared hundreds of times.tips-facebook-dove

2. Prioritize customer service on social media
Providing great social customer service can positively impact your business both online and offline. Answering your audience’s questions can also increase interactions and lead to greater brand awareness.Not only does interacting with your audience increase your engagement, you can also improve customer acquisition and retention, and learn what they want from your product or service in the process.Being a company whose service is 100% digital, there could not be a better master at it than Uber. This transport company has done an excellent job of customer service through its Facebook profile, giving a precise response to even the most sensitive comments and channeling each of the users with the staff that can resolve their concerns.tips-facebook-uber

3. Develop a well-balanced organic and payment promotion strategy
Purchasing Directors Email Lists are promoting their posts more than ever, yet there still has to be a balance between paid and organic content. If you’re going to generate engagement only from the paid promotion, you risk wasting money on content that may not be relevant to your audience. A study was recently conducted and we found that promoting bad content can result in 4x more negative feedback and 100% more expensive per click. In other words, if you are promoting bad content, you are paying double for potentially damaging your brand.Early organic performance is a great indicator of a post’s performance after it has been promoted. If a post performs worse than most of your recent content, it is not going to become a winner once you put in more than your budget to support it. You must let your organic content breathe before promoting it.

Purchasing Directors Managers Email Lists

Axa understands that in addition to taking your advertising to the correct users with the help Betting Email List of the tools provided by Facebook, you need to engage your audience through useful and relevant content that awakens their interest in sharing. So in addition to putting commercial information within your profile , you also share curious facts, health and safety tips, and all kinds of interesting content related to your industry.tips-facebook-axa2tips-facebook-axa1Points to rememberThere is a bit of magic in sharing other people’s stories. In a world where we share so much, we sometimes feel like we know little even about those closest to us. Perhaps the key to boosting your engagement on Facebook is finding a way to be more personal and create content that ultimately resonates with your audience.Audiences of all backgrounds can relate to these types of messages, they naturally want to interact with them, and they can learn more about different topics, places, and possibilities than ever before.What do you think? Do you have any other advice? Share with us, we love to hear from you.

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