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3 big changes that change how consumers behave online


3 big changes that change how consumers behave online

First, new technologies in general changed the consumer habits of citizens and created new scenarios that brands were not familiar with. After the internet boom, things changed again and new needs and new opportunities for brands appeared. The changes occurred very quickly and rapidly and it is unlikely that they have hit bottom yet. The network and technology are making life and the demands that brands face are changing at all times. Things are now being modified by the boom of mobile devices or social networks, making the digital behavior of consumers is experiencing yet another adjustment process. Brands will have to adapt to more changes and be aware of the reality that is being modified. As explained Ed Couchman, director of agencies Facebook, and collects eConsultancy cell number directory canada consumer behavior is changing rapidly and is doing so because of three major tectonic movements, closely related to each other. Goodbye to the desk Not because it is repeated on a recurring basis should this issue be lost sight of: mobile devices are beating the desktop in a decisive and above all accelerated way. And this is what makes the issue continue to be so important and what forces companies to be more aware than ever of changes and how they are affecting consumption. After all, as the Facebook manager explains, it took decades for television to get billions of its screens in the world and therefore have a billion-dollar audience. Smartphones crossed the barrier of one billion devices sold in just four years.


The mobile boom is also having an impact on many more elements, modifying the type of content that consumers see. The mobile has made more and more videos to be seen. According to data from Facebook, there is a correlation between the increase in the use of mobile devices and the growth in video viewing. Visuals boom Not only is the medium used to communicate changing, the type of messages with which consumers communicate with each other and with brands is also changing. Visual communication is experiencing a boom, as demonstrated by the success of Snapchat or Instagram. What does this mean? Consumers are increasingly using emoticons, stickers, photos, and the like to communicate with each other. Only on Facebook, the use of emoticons and stickers grew by 388% in the last year.The reason for this boom is clear. People process visual information much faster, which makes this content especially well received by consumers. Apart from this, the new terminals (and this joins point one and the Betting Email List boom) make communicating visually easier and more feasible. Now taking out your mobile and taking a photo is easier and faster than writing what you want to tell.Is discovering winning the game by searching?Perhaps here Facebook is an interested source and therefore one that must be put in a certain quarantine, but the truth is that its forecasts suggest that searches are being eclipsed by other types of behavior. “People are no longer looking for things on their phones,” explains Ed Couchman. They are discovering content and discovering things at the same time to see first, it aims. That is, there is no longer an active search for things, but you are the ones who end up stumbling upon the consumer while he or she sees content from the different sources they consume (in short, on social networks). The moments when things can be found have been expanded and any time is a good time to discover something new.Monographic course on Internet Law at CEF.- Centr for Financial Studies
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