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2021… 21 social media data

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2021… 21 social media data

Written by Collaborations
21 social media data to understand 2021What will you find in this content?
21 social media data
Social media statistics
Platform statistics
PredictionsBreakdown of the 21 social media data for 2021
Spending on social media advertising increases almost 30%
Time on social media during the early hours of the day doubles
Ad reach increases 135% in North America YoY.
Average response time of companies on Facebook: 1 hour, 56 minutes
Instagram’s audience is 35% larger than Facebook’s for top brands.
Influencer Kuwait Phone Number List stagnated since March, but YoY still grew. Facebook’s revenue reaches its highest level.
Spending in the e-commerce sector on Facebook grows 57%
Pinterest is – quietly – the fastest growing platform in revenue.
Facebook, Twitter, and Pinterest continue to add new active users.
TikTok had more than 100 million downloads in a month
“The Social Dilemma” is viewed by 38 million users.
Total time watched on Twitch in Q3 2020: 4.74 billion hours
27.7 million viewers attended Travis Scott’s Fortnite concert
Marketers will prioritize CX for the next 5 years
Users expect to interact more with AR on social media in 2021.
Digital customer service interactions will increase 40% in 2021.
Google estimates that 60% of programmatic ads will disappear in 2021.

Kuwait Phone Number List

Average connection time on mobile devices in 2021 is projected to exceed 4 hours. Digital Betting Email List has always required great speed and dexterity to identify trends and adapt to changing audience behaviors, but the degree to which marketers had to put those skills to the test in 2020 was a challenge, even for the most experienced. .

This year it transformed many areas of business, including those organizations that resisted change in the previous decade, when the whole world was going digital. Now almost everyone has adapted.
Although we know that marketing has been different this year, nothing can illustrate how drastic that change has been, like the data. This document has gathered 21 data on social media that shows the crucial role that both social networks and digital marketing played in 2020, and how they will change in 2021 and in the near future.

21 social media data
These 21 data from social networks should give a general idea of ​​what awaits marketers in the coming year, but if you want to obtain more detailed information and understand what trends will be seen in a specific sector, you can consult the reports on Industry and / or regions made by Socialbakers.

21 social media data
Social media statistics
Spending on social media advertising increased by almost 30%
The connection time in social networks during the first hours of the day doubled
Ad reach increased 135% in North America YoY
Average response time for brands on Facebook was 1 hour, 56 minutes
The audience on Instagram was 35% larger on Instagram than on Facebook for top brands
Influencer marketing stagnated since March, but YoY still grew
Platform statistics
Facebook’s revenue reached its highest level in history
Ecommerce spending on Facebook grew 57%
Pinterest was – discreetly – the fastest growing platform in revenue
Facebook, Twitter, and Pinterest continue to add new active users
TikTok had more than 100 million downloads in a month
The movie “The Social Dilemma” was seen by 38 million users
Total time watched on Twitch during Q3 2020: 4.74 billion hours
27.7 million viewers attended Travis Scott’s Fortnite concert
Predictions
It is expected that social commerce (social commerce) in retail in the US will grow 35% in 2021
Marketers will prioritize Customer Experience (CX) for the next 5 years
Users expect to interact more with Augmented Reality (AR) on social media
Digital customer service interactions will increase 40% in 2021
Podcast ad spending will reach $ 1 billion in 2021
Google estimates that 60% of programmatic ads will disappear by 2021
Average connection time on mobile devices in 2021 is projected to be 4 hours, 6 minutes
Below you will find a breakdown of each of these 21 social media data.Breakdown of the 21 social media data for 2021 on social media advertising increases almost 30%
Throughout 2020, serious doubts arose – even among the most optimistic people – about whether brands would continue to invest in any type of advertising during the year. The Socialbakers data that contrasts the 2020 ad spend with that of 2019 ignores that concern.
Ad spend on Facebook in Q3 2020 grew 27.6% compared to the third quarter of 2019 . This indicates that although budgets have been reduced, many more have been redirected towards digital channels. That is a trend that we will continue to see in 2021. Facebook Ad Spend 2020 vs. 2019
Time on social media during the early hours of the day doubles
Our behaviors, habits and routines were shaken in 2020, giving rise to new customs that will likely continue in 2021. One of them, as observed, is connecting to social networks earlier than before. According to data from Socialbakers , the use of Facebook at 5 am grew 98% from the second to the third quarter of 2020. Undoubtedly, this can impact the times of publication in the networks.

21 social media data
Ad reach increases 135% in North America YoY.
One of the concerns about Facebook has been its slow growth in number of users in North America. However, what the skeptics do not take into account is that for Facebook to continue increasing its revenue in that region, it does not necessarily require more users, but a greater reach of advertising.
According to data from Socialbakers , in the third quarter of 2020 this particular metric grew an impressive 134.9% YoY annually.

21 social media data
Average response time of companies on Facebook: 1 hour, 56 minutes
21 social media data
This is the time it takes, on average, for brands to get back to their customers on Facebook, although 50% of consumers expect to get a response in 30 minutes. According to Eptica’s 2020 Digital Customer Experience Study , on Twitter, 50% of consumers have the same response time expectation of 30 minutes and the platform offers responses in 33 minutes on average.Instagram’s audience is 35% larger than Facebook’s for top brands.2020 was the year we finally saw Instagram outperform Facebook on this metric. According to data from Socialbakers , the audiences of the top 50 Instagram and Facebook brands are 35% larger on their Instagram profiles.Instagram vs. Facebook Followers
Influencer marketing stagnated since March, but YoY still grew.
It has been a difficult year for influencers. Travel restrictions and global closures have paralyzed this sector. However, influencer marketing in general remains on an upward trend, driven largely by micro-influencers’ campaigns. According to Socialbakers, the number of influencers who used the #ad hashtag in their posts increased 10.6% in the third quarter of 2020, compared to the third quarter of 2019. ads 2019-2020 by influencers Facebook’s revenue reaches its highest level.
As marketing budgets shift to social media, Facebook is inevitably taking some of the money from digital advertisers. Its third quarter 2020 earnings revealed that – even during the most difficult period of the year – the company’s revenue grew 22% YoY.Facebook revenue 2018-2020
Spending in the e-commerce sector on Facebook grows 57%The sector that grew the most this year was electronic commerce. Data from Socialbakers shows that ecommerce advertisers spent 56.5% more in the third quarter of 2020 compared to the third quarter of 2019 , a trend that is likely to continue in 2021.

Facebook ecommerce ad spend 2019-2020
Pinterest is – quietly – the fastest growing platform in revenue.While the focus is often on Facebook and Google, Pinterest – which has been in business since 2009 – rarely has visibility. But it should have, especially when you see that the platform’s revenue in Q3 2020 posted 58% YoY growth.Another honorable mention in this regard is Snapchat, which grew 52% in the third quarter of 2020 YoY.

21 social media data
Facebook, Twitter, and Pinterest continue to add new active users.
Although the number of new users grew across all three platforms, there was some concern about slowing growth on Twitter and Facebook, following the Q3 earnings release. However, it should not be ignored that in general, significant growth is still showing, especially in emerging markets.Social media active users Q3 2020
TikTok had more than 100 million downloads in a monthWhere does TikTok rank after 115.2 million downloads in March 2020? In a completely separate league, as the most downloaded application in the world (without being a game). By comparison, as Mediakix reported , Instagram averaged 111.5 million downloads per quarter . 2020 was the year both users and brands flocked to TikTok – we’re likely to see this trend continue into 2021.Instagram vs. TikTok downloads”The Social Dilemma” is viewed by 38 million users.2020 was also a turbulent year for social platforms. It was arguably the first time the consumer immersed themselves in the operational aspects of the digital economy.As proof of this, the Netflix documentary “The Social Dilemma” topped its charts during the third quarter of 2020, with 38 million views. It is more than likely that in 2021 we will see more advances in consumer education in this regard, and that platforms generate content with greater transparency.social media dataTotal time watched on Twitch in Q3 2020: 4.74 billion hours
How big is that number? According to Streamlabs , the hours of streaming seen on YouTube Gaming Live during the third quarter of 2020 was 1.68 billion, and on Facebook Live 1.04 billion hours. That leaves Twitch with a dominant share of 63.6% of watched hours, YouTube Gaming Live with 22.5%, and Facebook Live with 14%.Streams hours watched
*** CTA: https://www.socialbakers.com/blog/sports-vs-esports-social-media-report-2020

27.7 million viewers attended Travis Scott’s Fortnite concert
In 2020 we got a glimpse of the digital experiences of the future. 2021 is probably not the year when experiences like Travis Scott’s online concert, co-created with Fortnite, become mainstream, but we will certainly see event creators, artists, and businesses experimenting with new online content experiences. with the aim of attracting huge digital audiences. It is expected that social commerce (social commerce) in retail in the US will grow 35% in 2021A key variable that has driven the rise in e-commerce has been the innovation made by platforms to help brands meet the challenges of social commerce . Emarketer predicts an additional 34.8% growth in social commerce next year. US retail social commerce sales 2018-2022
Marketers will prioritize CX for the next 5 yearsA SuperOffice survey revealed that 45.9% of businesses are prioritizing customer experience over product (33.6%) or even price (20.5%).Business priorities 2021
Users expect to interact more with AR on social media in 2021.
In 2020, according to eMarketer, 30% of people engaged monthly with content related to augmented reality (AR) on social media. In 2021, that number is expected to grow 7.2%, reaching a total of 46.9 million users .
Are brands ready for this content trend in 2021?Augmented reality users data for social
Digital customer service interactions will increase 40% in 2021.Many sectors were forced to digitally transform during 2020. Although there are still many obstacles to overcome, the results of that transformation will be seen in 2021; however, companies will still need to strengthen their digital marketing and customer service infrastructure. A Forrester report predicts that the digital interactions the customer care will increase 40% by 2021. It also predicts that the number of digital channels brands grow from 8 to 11.
Podcast ad spending will reach $ 1 billion in 2021According to eMarketer projections , podcast advertising spending in the US will grow 44.9% over the course of 2021 . Interestingly, yet only about 4% of podcast advertising is programmatic.

US podcast ad spending 2018-2022
Google estimates that 60% of programmatic ads will disappear in 2021.
The reason? Google promised to set a cookie before 2021 , but now it is more likely to happen until early next year. As a result, tracking users across the web will be nearly impossible – meaning that first-hand data will be key for any marketer to reach and analyze their audiences.Average connection time on mobile devices in 2021 is projected to exceed 4 hours.Emarketer estimates that, while the increase in time spent on mobile phones is stabilizing, in 2021 it will increase by 5 minutes compared to 2020. However, the most relevant jump occurred in 2020, when we spent 26 more minutes on our mobile devices compared with 2019. Average time spent on mobile devices 2018-2022Guest column: SocialbakersWhat do you think of these 21 social media data? Do you think there was any missing? Leave us your comments.If you want to stay to the day with articles like this, which explain in detail the communication strategies and marketing to build brands that inspire you can get them in the door of your mail … And if you need an advice for your business , require that we spread some content or you need training in online marketing , give us a shout out. We love hearing from you.

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