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15 mkt and digital communication tips in 2021

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15 mkt and digital communication tips in 2021

15 cracks, 15 mkt tips and digital communication in 2021What will you find in this content?

15 tips for digital Ivory-Coast Phone Number List and communication in 2021
1 Reinvest in remembering who the audience is
2 Audit digital channels
3 Align brand equity with purpose
4 Conversion content, not attraction content
5 Invest in purpose
6 More storytelling and fewer ads
7 Assume new formats
8 Content Marketing
9 Goodbye cold selling, hello content
10 Leverage Digital Transformation
11 Create a bigger and better audience
12 Reuse content in formats
13 Reduce social media channels
14 Remember: Digital is not everything
15 really listen to the audience
What advice on digital marketing and / or communication in 2021 would be the best you could offer? Michelle Garrett did this short survey of prominent marketing, PR, and communications professionals. The result is an extraordinary compendium of tips to analyze for this coming year. Shall we start?

Ivory-Coast Phone Number List

15 tips for digital marketing and communication in 2021
1 Reinvest in remembering who the audience is
2021 is almost certain to be a big reset for human behavior in advanced economies. If the news is correct, vaccine distribution will begin at the beginning of the year and begin to return economic and interpersonal activity to 2019 levels. Important elections and political cycles in the West are also down, so the Political / news media consumption will decline as other sources take its place. As such, the best advice I can give marketers is to reinvest in knowing your audiences. Your habits are going to change in 2021, probably substantially. The same messaging, content, and distribution channels that you’re using now won’t work the same way, so it’s time to relearn who your audiences are, what they care about, and where and how they can be reached. Now.

Rand Fishkin, SparkToro
digital communication in 2021
2 Audit digital channels
My advice would be to start the year with an independent audit of all your digital channels and make your plan for the year around this. Have you ever heard the expression that you can’t see the forest for the trees? Our heads are so buried in our own business that it is very difficult for us to see even the obvious problems. Our temptation is to try something new, but we better spend our time improving the things we already have in place! An independent audit will uncover many great opportunities and give you the impetus it takes to create a new plan. Ian Cleary, Founder, RazorAudit

3 Align brand equity with purpose
Remember to align your values ​​and purpose with your brand equity; use it as your guiding force in engaging with consumers. If you are here to make people smile, have fun and be funny. If you are a collaborating brand, show empathy. Hopefully, 2021 will be a rebound from what was a disastrous 2020 for so many people and businesses. The best way to earn loyalty, acceptance, and forgiveness from your customers is to stay true to what your brand stands for.David Berkowitz, Founder, Serial Marketers

4 Conversion content, not attraction content
Write an article that helps you sell, something you can send to potential customers after a sales call, something you can send to leads and stagnant opportunities, something your contact can share with other decision makers. Too many content marketers focus on the top of the Betting Email List funnel. But it is not too late to use content that helps close some deals. What is Tofu Mofu and Bofu
Explain your approach in more detail than they expected.
Answer an important question that they did not ask.
Include examples. Why? Because for bottom-of-funnel content, it’s about who, not how many. Create content so that when the right person reads it, they throw away all other proposals and take out their pen to sign. Andy Crestodina, Co-Founder and CMO, Orbit Media

5 Invest in purpose
Heading into 2021, all brands must start investing in their brand purpose . The time has passed for brands to publish statements that they do not follow up on and do not produce a measurable impact. We saw various brands engage in racial and social justice movements this year, and consumers will continue to push for it in 2021. Beyond posting a black square on Instagram to show solidarity with Black Lives Matter, brands should invest in the talent of women. minorities, establish scalable partnerships and diversify your ecosystem of stakeholders. Smartphone users 2020 was the year that many brands joined the conversation and it will take an investment in purpose for them to survive in today’s landscape.Sabrina Browne, Account Director, Corporate, BCW Global

6 More storytelling and fewer ads
“Show it, don’t say it.” I know, I know, our teachers spoke these words years ago. Still, I think the advice will be particularly relevant in 2021 when the world once again relegates hyperbole and the loudest brands to the back of the room. If ever there was an environment that rewarded storytelling , unlike adjectives and adverbs, in communications, we will see it in 2021. Lou Hoffman, President and CEO of The Hoffman Agency

7 Assume new formats
2020 threw us a lot of curves, so the key to content marketing success in 2021 will be flexibility. As you think about the content you want to create and the stories you want to tell, keep in mind that you may need to change the format depending on how our current reality evolves, or not. What you thought would be a great e-book may end up needing to be a live video. What you thought would be a great live video may end up needing to be an infographic. If you start your brainstorming with clarity on the focus and purpose of your story, it will be much easier to adapt the format in which you present it, if necessary. Melanie Deziel, Author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas,” Contentfuelframework.com

8 Content Marketing
When the pandemic hit, many marketing organizations reallocated their live event budget to content marketing. If concerns about the virus subside in 2021, marketers may feel pressured to pay money back to live events. In the rush to move on to another new priority, it will be a breeze to let your content efforts drift away. This with the risk of losing what has already been earned and the investment that you have already made in content marketing. I encourage leaders to identify how content marketing can support live events and start advocating for it now. You’ll get more value from both your content and your events if you focus on the many ways these two lines can complement each other. Frank Strong, Founder and President of Sword and the Script Media, LLC

9 Goodbye cold selling, hello content
My marketing advice for brands in 2021 would be to focus less on traditional sales tactics and spend more time and energy demonstrating, through content creation and distribution , how what they do or the service they provide is relevant to their customers. current and potential. digital communication in 2021
That is the game right now. The old harsh sales tactics – cold calling, cold direct messages, traditional ads – just don’t work anymore. Create and share content that solves your customers’ problems and leads will materialize. Warren Weeks, Director, Weeks Media

10 Leverage Digital Transformation
It seems to me that in 2020 marketers learned a lot (the hard way) about being fully digital, being agile, using data well, and the importance of expressing brand values. However, most of the campaigns were understandably reactive. The most important thing brands can do in 2021 is take advantage of that digital transformation and use what they learned by investing in new ideas and initiatives. Brands that survived are stronger for it, and now is the time to redouble your efforts by challenging your teams and partner agencies to create innovative new campaigns with fresh ideas, to be bold and proactive, and to take risks.For a while, marketers fell into the trap of prioritizing what is easy to measure (clicks, likes, follows, etc.) but not what is most valuable, which is the power of a differentiated idea that involves customers, employees and partners. That will never go out of style Dorothy Crenshaw, Founder of Crenshaw Communications

11 Create a bigger and better audience
Your marketing doesn’t exist for you, your team, or your boss. It exists for your target audience. Why don’t you spend more time with them? Double your audience in 2021. I can almost guarantee that your challenges and buying patterns changed in 2020. Take time for your audience to understand how those things changed, and adjust your marketing accordingly.Dennis Shiao, Marketing Consultant, Attention Retention LLC

12 Reuse content in formats
My advice for 2021 would be to make sure you do a parade of your content. Use it on as many relevant channels as possible and try new things. For example, if you decide to podcast, use that podcast as a live broadcast and as the basis for an article as well. Maximize everything you do so that you can increase the performance of your effort.Christoph Trappe, CCO, The Authentic Storytelling Project

13 Reduce social media channels
Many companies are starting to reduce the number of social media channels they use for sharing and influencing, and for good reason. With so many channels available and so many companies trying to stay relevant across all of them, the need to order is almost ubiquitous. Reducing social media channels to the most relevant ones will not only be popular but necessary. Lisa Apolinski, President of 3 Dog Write Inc

14 Remember: Digital is not everything
Use digital marketing , but don’t be afraid to use printed material, audio, magazines, flyers, billboards… we have five senses in our brain and we use them all to form memory. This is much more difficult than it sounds. Create a sense of community, be it geographic, psychographic, or graphic. People who feel they belong to a social identity are much more willing to remember and select you. Doug Downs, Managing Partner, jgrcommunications.com

15 really listen to the audience
The advice I offer to brands in 2021 is to listen to your customers and what their needs are. There has been a shift in customer expectations and the way they relate to brands with digital leadership. New programs and solutions must meet new behaviors, audiences must see the value and convenience proposition, and experiences must consider short-term needs while building toward long-term solutions and brand loyalty. Bernie Fussenegger, Head of Strategy and Engagement, B2The7 Hela there, a guide of 15 cracks with 15 tips on marketing and digital communication… Get to work! If you want to keep up to date with articles like this one, which explain in detail how to create and communicate brands that inspire your audiences and develop better connections and conversions, you can receive the content delivered to your email door And if you need content creation services , training in digital marketing or reputation marketing , or advice for your business, give us a shout. We love hearing from you.

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