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15 free book recommendations on inbound

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15 free book recommendations on inbound

On the occasion of International Book Day and knowing that there are many of you who ask us for recommendations to continue training during these days of confinement, we want to share with you a compilation of free downloadables that will help you better understand the world of inbound, marketing and sales .Digital transformation, comparison of marketing automation tools, inbound for find mobile phone number australia or streamlining long sales processes are some of the central themes of the guides that we present to you today.We hope that you find this selection of free guides useful and that you enjoy it as much as we have done preparing them. Happy reading!list_altIndex of contents

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1. Digital transformation: take your marketing department to the top
2. How to launch an inbound marketing campaign
3. Comparison to choose your perfect marketing automation tool today
4. Deep analysis of Google BERT for marketers
5. Buy databases vs. generation of own records
6. Lead nurturing and lead scoring
7. How to streamline long and complex sales processes with inbound marketing
8. How to create a direct communication channel with your final consumer with inbound Betting Email List 
9. How inbound marketing can contribute to the branding of your company
10. The ROI of inbound marketing: how to calculate the profitability of your campaigns
11. Inbound marketing for ecommerce
12. Inbound marketing for pharmaceutical companies
13. Inbound marketing in software companies and SAAs
14. Study of inbound marketing
15. Inbound marketing success stories
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1. Digital transformation: take your marketing department to the top
Given the current situation, the need to adapt our business to the digital world has become latent , for this reason we started by recommending our guide on digital transformation.Digital transformation is a process of strategic change and, as in any evolution, starting from a model that provides structure and serves as a guide to define the strategy, implementation and execution in our company can be of great help.In this guide, Miguel Ángel Trabado and Pau Valdés come together to reveal the keys and tools of digital transformation that will help you take your marketing department to the top.New Call-to-action
2. How to launch an inbound marketing campaign
In this process of digital transformation, are you considering applying inbound marketing to your company’s marketing strategy?With this content you can learn how to start your inbound marketing campaign. You will find information about what the inbound marketing methodology is and how it works , the pillars that make up an inbound marketing project, steps to follow to start it or necessary professional profiles, among others. Know everything you need to put this methodology into practice!Click here to download the guide “How to launch an Inbound Marketing campaign”
3. Comparison to choose your perfect marketing automation tool today
To start any type of project in the field of digital marketing, you will need a tool that helps you automate processes, especially in terms of shipments.Choosing the right tool is essential , as it can have very positive but also negative consequences. So, we put at your disposal this comparison of 7 marketing automation tools so that you can make this important decision today. HubSpot, Active Campaigns or Marketing Cloud are just some of them.In the guide you will find an individualized analysis of each one as well as a comparison between all of them. You will save a lot of time!New Call-to-action
4. Deep analysis of Google BERT for marketers
Now that you have the knowledge and material necessary to start a project, it’s time to tackle attracting traffic. And what better way to do it than knowing the updates from the giant Google, which always generate great uncertainty among professionals in the sector.In this downloadable you will find everything you need to know about the latest major update from Google: BERT , the second most important artificial intelligence implementation in the algorithm after RankBrain.In it you will learn what BERT is, how it affects SEO, why it is so important and how to make it our ally, among other things. Do you already know everything there is to know about it?New Call-to-action
5. Buy databases vs. generation of own records
We have reached the recruitment phase! In this fifth ebook, we compare these two methods of capturing records: buying a database already created and generating your own records through inbound marketing actions.We present all the advantages and disadvantages of both options so that you can choose the most suitable for your company.Remember that, in any marketing and sales strategy, it is essential to have high-quality leads in order to get potential customers.

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6. Lead nurturing and lead scoring
Once we are capturing the records in our database, it is time to segment and nurture them correctly to help them advance throughout the purchase process.For this reason, we recommend this ebook that deals with lead nurturing and lead scoring. Through this content, you will learn how to convert your database records into leads in an automated way through these two techniques.But that is not all! We also explain how we apply lead nurturing and lead scoring in InboundCycle so that you can use our methodology. Give it a try!New Call-to-action
7. How to streamline long and complex sales processes with inbound marketing
The time has come to close the sale. As you know, there are products or services that, due to their complexity or cost, require a long purchasing process in which the buyer learns a lot and compares the alternatives on the market before deciding.With the recommendation of this guide, we want to show you how inbound can help companies that face the challenge of a long and complex sales process .

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8. How to create a direct communication channel with your final consumer with inbound marketing
Is your company one of those in which intermediaries play a very relevant role? Is your marketing strategy based on sponsorships and product presentation events? Do you find these actions insufficient or even ineffective when communicating with your end customer?Experiencing difficulties in reaching the final consumer is very common for some companies, that is why we wanted to develop this ebook in which we show with a real case why inbound can be a good solution to generate its own channel that allows the company to communicate directly with the final consumer.

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